[09/12/12 - 08:36 AM]
"Bad Girls Club" and "Girlfriend Confidential: LA" Drive Huge Ratings for Oxygen on Monday Night
Oxygen spins the numbers for Monday, September 10.

[via press release from Oxygen]



"Girlfriend Confidential: LA" Up Double Digits In All Key Demos With 30 Percent Growth Among Total Viewers

NEW YORK - September 12, 2012 - Monday nights on Oxygen just got fiercer as episode nine of the "Bad Girls Club" season nine scored over 1.5 million total viewers, according to Nielsen. Monday's episode earned a season high among adults 18-49, delivering over one million viewers for the third time this season. Compared to last week's episode (9/3/12), the series was up double-digits with 35 percent among adults 18-49, 31 percent among women 18-34 and 22 percent among total viewers. In addition, Oxygen ranked #1 in the 10pm hour among women 18-34 and women 18-49, out-delivering ABC and CBS. Rounding out the successful night, the second episode of the freshman docu-series "Girlfriend Confidential: LA" grew double digits over last week's premiere episode (9/3/12) with a 30 percent increase in total viewers, 32 percent among adults 18-49, 28 percent among adults 18-34 and 14 percent among women 18-49. The episode earned nearly one million total viewers between the premiere and encore airings.

The network's success continued on the digital front as "Bad Girls Club" ranked as the most social female focused series on Cable and Broadcast Television and the #2 most social show of the night, according to Social Guide.

In next week's episode of "Bad Girls Club" on Monday, September 17 at 10pm ET/PT, Andrea makes a failed attempt at winning the other girls back and gets in over her head. Meanwhile Ashley is determined to find Mr. Right but will she find him at the club?

Then directly after on "Girlfriend Confidential: LA," Monday, September 17 at 11pm ET/PT, Eva prepares for an audition of a lifetime and is thrown a curveball that makes her consider a new career path. Nikki's estranged father is ready to reunite, but Nikki must decide if she's ready. Denyce fights rumors of a bad reputation.

"Girlfriend Confidential: LA" is produced by Ish Entertainment with Michael Hirschorn, Wendy Roth, Madison Merritt, and Gil Lopez serving as executive producers.

"Bad Girls Club" is produced by Bunim/Murray Productions. Jonathan Murray, Gil Goldschein, Troy VanderHeyden and Maria Pepin serve as executive producers. Trish Gold serves as a Co-Executive Producer.

Source: Nielsen Media Research LS; BGC 10pm, GC:LA 11pm & 1am telecasts. Social Guide 9/10/12

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [september 2012]  


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