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[09/13/12 - 08:55 AM]
"The Voice" Tops "X Factor" Head to Head; "Talent" Hits a Season-High Wednesday Rating
NBC spins the numbers for Wednesday, September 12.

[via press release from NBC]

Wednesday Results:

· From 8-9 p.m. ET, "The Voice" (3.3/11 in 18-49, 10.7 million viewers overall) won the hour among ABC, CBS, NBC and Fox in adults 18-49 and total viewers, as well as adults, men and women 25-54, men and women 18-49; and adults and women 18-34, in a highly competitive time period versus Fox's second season premiere of "The X Factor" and CBS's "Big Brother." "The Voice" generated NBC's top non-sports 18-49 rating in the time period since September 14, 2011 and more than doubled NBC's average in the time period last season (1.5, L+SD non-sports), despite the competition from "X Factor" and "Big Brother."

· "The Voice's" margins versus "X Factor" in the hour were 22 percent in 18-49 rating (3.3 vs. 2.7) and 43 percent or 3.2 million persons in total viewers (10.7 million vs. 7.5 million).

· From its first half-hour to its second, "The Voice" grew by 0.8 of a rating point or 28 percent in 18-49 rating (to a 3.7 from a 2.9) and by 22 percent or 2.1 million persons in total viewers (11.7 million vs. 9.6 million).

· From 9-10 p.m. ET, "America's Got Talent" (2.9/8 in 18-49, 11.0 million viewers overall) won the hour among ABC, CBS, NBC and Fox in total viewers with the #1 results of the night on those networks. Head to head for the hour, "Talent" out-delivered "X Factor" in total viewers by 16 percent or 1.5 million persons (11.0 million vs. 9.5 million). "Talent" retained 88 percent of its 18-49 lead-in from "The Voice" and grew versus lead-in by 3 percent.

· "Talent" delivered season highs for a Wednesday telecast in 18-49 and total viewers.

· From 10-10: 30 p.m. ET, a preview of "Guy With Kids" (2.2/6 in adults 18-49, 6.2 million viewers overall) generated strong sampling, leading the half-hour among ABC, CBS and NBC in every key demographic and topping the combined rating of ABC's and CBS's encore competition in adults 18-49 (2.2 vs. 1.4 for CBS's "CSI" rebroadcast and 0.7 for ABC's "Revenge" encore).

· Excluding a special "America's Got Talent" that ran in the 10 p.m. hour on June 27, this is NBC's highest non-Olympic rating in the time period since September 21, 2011.

· From 10: 30-11 p.m. ET, an encore telecast of "The New Normal" (1.4/4 in adults 18-49, 3.9 million viewers overall) also benefitted from solid sampling, leading the time period's encore competition on ABC and CBS in adults 18-49 and other key categories..

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.7/.4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [september 2012]  
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M
T
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· AMERICA'S GOT TALENT (NBC)
· BIG BROTHER (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GUYS WITH KIDS (NBC)
· NEW NORMAL, THE (NBC)
· REVENGE (ABC)
· VOICE, THE (NBC)
· X FACTOR, THE (FOX)





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