[09/25/12 - 11:18 AM]
"Katie" Leads the 2012-13 Freshman Class to Stand as the No. 1 New Talk Show
Disney-ABC Domestic Television further spins the numbers for the week of September 10-16.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of September 10, 2012 (National Live + Same Day Program Ratings)

Winning All 5 Days of its Debut Week Over its Rookie Competitors, "Katie" Leads the 2012-13 Freshman Class to Stand as the No. 1 New Talk Show

Newcomer "Katie" Beats the Sophomore Premiere Week of "Anderson Live"

"Katie" Ranks Among TV's Top 5 Syndicated Talk Shows for the Week

"Katie" National Ratings - Week 1

Based on National ratings for the week of September 10, 2012, "Katie" debuted as the No. 1 new daytime talk show, winning all 5 days of its opening week in Households (2.0 rating), Total Viewers (2.549 million) and Women 25-54 (1.1 rating). On average, "Katie" outdrew the debut week of "Steve Harvey (w/o 9/3/12 = 1.2 rating, 1.519 million and 0.8 rating), by 67% in Homes, by 1.0 million viewers and by 38% in Women 25-54. In addition, "Katie" bested the debut week of "Jeff Probst" (w/o 9/10/12 = 0.7 rating, 855,000 and 0.4 rating), leading by triple-digit margins in Homes (+186%), Total Viewers (+198%) and Women 25-54 (+175%).

Please Note: National ratings for the premiere week of "Ricki Lake" were unavailable through Nielsen.

· Freshman "Katie" beat the sophomore premiere week (w/o 9/10/12) for "Anderson Live," leading by 100% in Households (1.0 rating), by 94% in Total Viewers (1.313 million) and 83% in Women 25-54 (0.6 rating).

· Overall, "Katie" finished among TV's Top 5 syndicated daytime talk shows for the week in Homes and Women 25-54.

"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

Source: The Nielsen Company, National Live + Same Day Program Ratings, as dated.

  [september 2012]  


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