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[09/27/12 - 08:52 AM]
Season Premiere of "Law & Order: Special Victims Unit" Captures NBC's Best In-Season 18-49 Rating in Time Period Since April 2011
NBC spins the numbers for Wednesday, September 26.

[via press release from NBC]

Wednesday Results:

· From 8-8:30 p.m. ET, the regular-slot debut of "Animal Practice" averaged a 1.4/4 in 18-49 and 5.2 million viewers overall. In total viewers, "Animal Practice" improved on NBC's average in the time period last season by 5 percent (5.188 million vs. 4.931 million, L+SD non-sports) in a highly competitive half-hour versus Fox's "The X Factor," CBS's "Survivor" and ABC's season premiere of "The Middle."

· From 8:30-9 p.m. ET, the regular-slot debut of "Guys With Kids" (1.6/9 in 18-49, 4.8 million viewers overall) built on its 18-49 lead-in by 14 percent and topped last year's premiere-week 18-49 rating in this slot for NBC by 23 percent (1.6 vs. 1.3). In a highly competitive time period versus Fox's "The X Factor," CBS's "Survivor" and ABC's season premiere of "The Middle," "Guys With Kids" also improved on NBC's average in the time period last season by 23 percent in 18-49 rating (with a 1.6 vs. a 1.3, L+SD non-sports) and was up 20 percent in total viewers (4.782 million vs. 3.970 million). "Guys With Kids" matched NBC's highest in-season 18-49 rating in this time period since February 1, 2012.

· From 9-11 p.m. ET, the 14th season premiere of "Law & Order: Special Victims Unit" (2.1/6 in adults 18-49, 7.1 million viewers overall) captured NBC's best in-season 18-49 rating in that time period since April 27, 2011 and biggest in-season overall audience since January 11, 2012. This is the strongest "SVU" rating in any slot since a 2.2 on Wednesday, Nov. 20, 2011 from 10-11 p.m. From its first half-hour to its fourth, "Law & Order: SVU" grew by 22 percent in 18-49 rating (to a 2.2 from a 1.8) and by 24 percent or 1.5 million person in total viewers (7.6 million vs. 6.1 million), to pull within 0.2 of a point of #1 in 18-49 among ABC, CBS and NBC for the 10:30-11 p.m. half-hour.

· "SVU" topped NBC's time-period average last season by 62 percent in 18-49 rating (with a 2.1 vs. a 1.3) and by 34 percent in total viewers (7.097 million vs. 5.297 million) in a highly competitive time period versus ABC's premieres of "Modern Family," "Neighbors" and "Revenge," CBS's debuts of "Criminal Minds" and "CSI" and Fox's "The X Factor."

· For its second hour from 10-11 p.m. ET, "Law & Order: SVU" ranked #2 in 18-49 among ABC, CBS and NBC, #1 in adults 18-34 and women 18-34 and tied for #1 among women 18-49 versus CBS's season premiere of "CSI" and ABC's season debut of "Revenge."

· Keep in mind that last season, "Law & Order: SVU" originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.

In Late-Night Metered Markets Wednesday night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/4.

· At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [september 2012]  
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T
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· ANIMAL PRACTICE (NBC)
· CRIMINAL MINDS (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GUYS WITH KIDS (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NEIGHBORS, THE (ABC)
· REVENGE (ABC)
· SURVIVOR (CBS)
· X FACTOR, THE (FOX)





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