or


[10/02/12 - 12:02 PM]
Disney XD Delivers #1 Quarter of All Time in Prime and Total Day in Total Viewers and Across Target Kids 6-14, Kids 2-11, Kids 6-11 and Tweens 9-14
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 3Q 2012 -- Final National Ratings

Disney XD Delivers #1 Quarter of All Time in Prime and Total Day in Total Viewers and Across Target Kids 6-14, Kids 2-11, Kids 6-11 and Tweens 9-14

~Grows Key Viewers Year to Year for 15th Consecutive Quarter

~More than Doubles Nicktoons in Target Kid Demographics

Summer Event "TRYathalon" Reaches Nearly 4 Million Unique Total Viewers and Over 2.2 Million Unique Kids 2-11

3Q 2012 - Prime

During 3Q 2012, Disney XD recorded its most-watched quarter in the network's history in Prime (includes its 10 years as Toon Disney) in Total Viewers (432,000) and target demos Kids 2-11 (252,000), Kids 6-14 (261,000), Boys 6-14 (148,000), Kids 6-11 (203,000), Tweens 9-14 (178,000) and Boys 9-14 (101,000), powered by original series, most notably live-action series "Pair of Kings" and "Lab Rats," and Marvel's animated series "Ultimate Spider-Man" and "Avengers: EMH."

Moreover, 3Q saw Disney XD deliver its #1 month of all time in July 2012 in Total Viewers (476,000), Kids 6-14 (278,000), Kids 6-11 (215,000) and Tweens 9-14 (190,000), and its #2 month ever in Kids 2-11 (270,000). In addition, as of September 2012, Disney XD has grown its audience year to year for 45 consecutive months in Kids 6-11 and for 21 straight months in Kids 6-14 and Tweens 9-14, representing the longest growth streak of its kind among kid cable networks.

· Disney XD has grown its Prime audience year to year for an impressive 15 consecutive quarters Kids 2-11, Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

· Disney XD more than doubled Nicktoons in Kids 6-14 (+127% - 261,000 vs. 115,000), Kids 6-11 (+123% - 203,000 vs. 91,000), Tweens 9-14 (+170% - 178,000 vs. 66,000) and Boys 9-14 (+110% - 101,000 vs. 48,000), and surpassed the key competitor by double-digit percentages in Total Viewers (86% - 432,000 vs. 232,000), Kids 2-11 (+95% - 252,000 vs. 129,000), Boys 2-11 (+44% - 140,000 vs. 97,000), Boys 6-14 (+70% - 148,000 vs. 87,000) and Boys 6-11 (+61% - 113,000 vs. 70,000).

· Year over year, Disney XD posted solid increases in target measures, including by double-digit percentages in Total Viewers (+10% - 432,000 vs. 392,000), Kids 6-14 (+11% - 261,000 vs. 236,000) and Tweens 9-14 (+17% - 178,000 vs. 152,000).

Programming Highlights:

· Summer event "TRYathalon" (8/13/12), part of 'Disney's Magic of Healthy Living,' premiered as Disney XD's #1 non-scripted telecast of all time in Kids 6-11 (489,000), Boys 6-11 (220,000) and Tweens 9-14 (417,000), and reached nearly 4 million unique Total Viewers and more than 2.2 million unique Kids 2-11 throughout the week.

· An original "Lab Rats" (Thursday, 7/12/12) ranked as the series' #3 telecast to date in Kids 6-14 (674,000), Kids 6-11 (545,000) and Tweens 9-14 (492,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, 3Q 2012: 6/25/12-9/30/12; 3Q 2011: 6/27/11-9/25/11.





  [october 2012]  
S
M
T
W
T
F
S
 


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)





most recent ratings | view all posts
[05/26/18 - 12:13 PM]
ESPN's Most-Watched NBA Conference Finals Game 6 Since 2012
ESPN spins the numbers for Friday, May 25.

[05/25/18 - 12:57 PM]
E!'s "Total Bellas" Delivers Series High in P18-34 and W18-34 for Season Three Premiere
E! further spins the numbers for Sunday, May 20.

[05/25/18 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Tops Demos with "The Last Days of Michael Jackson" Special
The two-hour special powers the Alphabet to an adults 18-49 victory last night.

[05/24/18 - 02:40 PM]
ABC Moves Up to No. 2 in 2017-18 for Its Most Competitive Season in 10 Years
ABC further spins the numbers for the season to date.

[05/24/18 - 11:54 AM]
CBS Is America's Most-Watched Network in 2017-2018 Across Primetime, Daytime and Late Night
CBS further spins the numbers for the season to date.

[05/24/18 - 08:18 AM]
Wednesday's Broadcast Ratings: FOX Wins Finale Showdown Among Adults 18-49
"Empire" powers the network to a demo victory over CBS and its "Survivor" closer.

[05/24/18 - 07:22 AM]
ESPN's Coverage of NBA Eastern Conference Finals Game 5 Up 30 Percent From 2017
ESPN spins the numbers for Wednesday, May 23.

[05/23/18 - 08:34 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Unprecedented Seventh Consecutive Year
"Sunday Night Football" also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the eighth consecutive TV season.

[05/23/18 - 08:10 AM]
Tuesday's Broadcast Ratings: NBC Pulls in Front with "The Voice" Finale
The Peacock wins the night among adults 18-49 for the first time since the return of "Roseanne" on ABC.

[05/22/18 - 11:18 AM]
NBC Wins the Sept. to May Season in 18-49 for the 4th Time in 5 Years, Generating The Top Winning Margin for Any Net in People-Meter History
NBC further spins the numbers for the season to date.

[05/22/18 - 10:38 AM]
"60 Minutes" in Top 10 Again - Makes List for 12th Straight Time
CBS further spins the numbers for the season to date.

[05/22/18 - 09:55 AM]
"48 Hours" Finishes Its 30th Anniversary Year as Saturday's #1 Non-Sports Program for the 12th Consecutive Television Season
CBS further spins the numbers for the season to date.

[05/22/18 - 08:20 AM]
Monday's Broadcast Ratings: "American Idol" Finale Helps ABC Snap NBC's Win Streak
The Peacock had taken home top honors in both total viewers and adults 18-49 for 10 consecutive weeks.

[05/22/18 - 07:54 AM]
ESPN Draws Its Highest-Rated Conference Finals Game 4 in Six Years
ESPN spins the numbers for Monday, May 21.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.