or


[10/02/12 - 12:02 PM]
Disney XD Delivers #1 Quarter of All Time in Prime and Total Day in Total Viewers and Across Target Kids 6-14, Kids 2-11, Kids 6-11 and Tweens 9-14
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 3Q 2012 -- Final National Ratings

Disney XD Delivers #1 Quarter of All Time in Prime and Total Day in Total Viewers and Across Target Kids 6-14, Kids 2-11, Kids 6-11 and Tweens 9-14

~Grows Key Viewers Year to Year for 15th Consecutive Quarter

~More than Doubles Nicktoons in Target Kid Demographics

Summer Event "TRYathalon" Reaches Nearly 4 Million Unique Total Viewers and Over 2.2 Million Unique Kids 2-11

3Q 2012 - Prime

During 3Q 2012, Disney XD recorded its most-watched quarter in the network's history in Prime (includes its 10 years as Toon Disney) in Total Viewers (432,000) and target demos Kids 2-11 (252,000), Kids 6-14 (261,000), Boys 6-14 (148,000), Kids 6-11 (203,000), Tweens 9-14 (178,000) and Boys 9-14 (101,000), powered by original series, most notably live-action series "Pair of Kings" and "Lab Rats," and Marvel's animated series "Ultimate Spider-Man" and "Avengers: EMH."

Moreover, 3Q saw Disney XD deliver its #1 month of all time in July 2012 in Total Viewers (476,000), Kids 6-14 (278,000), Kids 6-11 (215,000) and Tweens 9-14 (190,000), and its #2 month ever in Kids 2-11 (270,000). In addition, as of September 2012, Disney XD has grown its audience year to year for 45 consecutive months in Kids 6-11 and for 21 straight months in Kids 6-14 and Tweens 9-14, representing the longest growth streak of its kind among kid cable networks.

· Disney XD has grown its Prime audience year to year for an impressive 15 consecutive quarters Kids 2-11, Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

· Disney XD more than doubled Nicktoons in Kids 6-14 (+127% - 261,000 vs. 115,000), Kids 6-11 (+123% - 203,000 vs. 91,000), Tweens 9-14 (+170% - 178,000 vs. 66,000) and Boys 9-14 (+110% - 101,000 vs. 48,000), and surpassed the key competitor by double-digit percentages in Total Viewers (86% - 432,000 vs. 232,000), Kids 2-11 (+95% - 252,000 vs. 129,000), Boys 2-11 (+44% - 140,000 vs. 97,000), Boys 6-14 (+70% - 148,000 vs. 87,000) and Boys 6-11 (+61% - 113,000 vs. 70,000).

· Year over year, Disney XD posted solid increases in target measures, including by double-digit percentages in Total Viewers (+10% - 432,000 vs. 392,000), Kids 6-14 (+11% - 261,000 vs. 236,000) and Tweens 9-14 (+17% - 178,000 vs. 152,000).

Programming Highlights:

· Summer event "TRYathalon" (8/13/12), part of 'Disney's Magic of Healthy Living,' premiered as Disney XD's #1 non-scripted telecast of all time in Kids 6-11 (489,000), Boys 6-11 (220,000) and Tweens 9-14 (417,000), and reached nearly 4 million unique Total Viewers and more than 2.2 million unique Kids 2-11 throughout the week.

· An original "Lab Rats" (Thursday, 7/12/12) ranked as the series' #3 telecast to date in Kids 6-14 (674,000), Kids 6-11 (545,000) and Tweens 9-14 (492,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, 3Q 2012: 6/25/12-9/30/12; 3Q 2011: 6/27/11-9/25/11.





  [october 2012]  
S
M
T
W
T
F
S
 


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)





most recent ratings | view all posts
[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.

[05/19/17 - 03:51 PM]
"The Daily Show with Trevor Noah" Has Most-Watched Week Ever
Comedy Central spins the numbers for the week of May 15-18.

[05/19/17 - 08:21 AM]
Thursday's Broadcast Ratings: "Grey's," "Scandal" Finales Put ABC on Top
The Alphabet wins the evening in both total viewers and adults 18-49.

[05/18/17 - 08:24 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Keep Demo Crown
The drama remains the night's most-watched program among adults 18-49.

[05/17/17 - 08:34 AM]
Tuesday's Broadcast Ratings: "NCIS" Finales Put CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[05/16/17 - 01:42 PM]
NBA Western Conference Finals Game 1 on ABC Delivers Total Live Audience of 8.3 Million Viewers
ESPN spins the numbers for Sunday, May 14.

[05/16/17 - 08:30 AM]
The Debut Week of "Live with Kelly and Ryan" Builds to New 9-Week Highs
Disney/ABC Domestic Television spins the numbers for the week of May 1-5.

[05/16/17 - 08:26 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Continue Demo Reign
The Peacock's reality franchise once again wins the night among adults 18-49.

[05/15/17 - 01:26 PM]
TV One's "The Manns" Garners Consecutive Weeks of Growth Among Total Viewers
TV One further spins the numbers for the series to date.

[05/15/17 - 08:31 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demos
The Peacock wins the night with a modest 1.0 average adults 18-49 rating in primetime.

[05/15/17 - 06:34 AM]
"Brockmire" Is a Grand Slam for IFC
IFC further spins the numbers for the series to date.

[05/14/17 - 10:36 AM]
Saturday's Broadcast Ratings: NHL Playoffs Puts NBC on Top
The Peacock wins the evening among total viewers and adults 18-49.