or


[10/02/12 - 12:02 PM]
Disney XD Delivers #1 Quarter of All Time in Prime and Total Day in Total Viewers and Across Target Kids 6-14, Kids 2-11, Kids 6-11 and Tweens 9-14
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 3Q 2012 -- Final National Ratings

Disney XD Delivers #1 Quarter of All Time in Prime and Total Day in Total Viewers and Across Target Kids 6-14, Kids 2-11, Kids 6-11 and Tweens 9-14

~Grows Key Viewers Year to Year for 15th Consecutive Quarter

~More than Doubles Nicktoons in Target Kid Demographics

Summer Event "TRYathalon" Reaches Nearly 4 Million Unique Total Viewers and Over 2.2 Million Unique Kids 2-11

3Q 2012 - Prime

During 3Q 2012, Disney XD recorded its most-watched quarter in the network's history in Prime (includes its 10 years as Toon Disney) in Total Viewers (432,000) and target demos Kids 2-11 (252,000), Kids 6-14 (261,000), Boys 6-14 (148,000), Kids 6-11 (203,000), Tweens 9-14 (178,000) and Boys 9-14 (101,000), powered by original series, most notably live-action series "Pair of Kings" and "Lab Rats," and Marvel's animated series "Ultimate Spider-Man" and "Avengers: EMH."

Moreover, 3Q saw Disney XD deliver its #1 month of all time in July 2012 in Total Viewers (476,000), Kids 6-14 (278,000), Kids 6-11 (215,000) and Tweens 9-14 (190,000), and its #2 month ever in Kids 2-11 (270,000). In addition, as of September 2012, Disney XD has grown its audience year to year for 45 consecutive months in Kids 6-11 and for 21 straight months in Kids 6-14 and Tweens 9-14, representing the longest growth streak of its kind among kid cable networks.

· Disney XD has grown its Prime audience year to year for an impressive 15 consecutive quarters Kids 2-11, Kids 6-14, Boys 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14.

· Disney XD more than doubled Nicktoons in Kids 6-14 (+127% - 261,000 vs. 115,000), Kids 6-11 (+123% - 203,000 vs. 91,000), Tweens 9-14 (+170% - 178,000 vs. 66,000) and Boys 9-14 (+110% - 101,000 vs. 48,000), and surpassed the key competitor by double-digit percentages in Total Viewers (86% - 432,000 vs. 232,000), Kids 2-11 (+95% - 252,000 vs. 129,000), Boys 2-11 (+44% - 140,000 vs. 97,000), Boys 6-14 (+70% - 148,000 vs. 87,000) and Boys 6-11 (+61% - 113,000 vs. 70,000).

· Year over year, Disney XD posted solid increases in target measures, including by double-digit percentages in Total Viewers (+10% - 432,000 vs. 392,000), Kids 6-14 (+11% - 261,000 vs. 236,000) and Tweens 9-14 (+17% - 178,000 vs. 152,000).

Programming Highlights:

· Summer event "TRYathalon" (8/13/12), part of 'Disney's Magic of Healthy Living,' premiered as Disney XD's #1 non-scripted telecast of all time in Kids 6-11 (489,000), Boys 6-11 (220,000) and Tweens 9-14 (417,000), and reached nearly 4 million unique Total Viewers and more than 2.2 million unique Kids 2-11 throughout the week.

· An original "Lab Rats" (Thursday, 7/12/12) ranked as the series' #3 telecast to date in Kids 6-14 (674,000), Kids 6-11 (545,000) and Tweens 9-14 (492,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, 3Q 2012: 6/25/12-9/30/12; 3Q 2011: 6/27/11-9/25/11.





  [october 2012]  
S
M
T
W
T
F
S
 


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· LAB RATS (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)











most recent ratings | view all posts
[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.