or


[10/02/12 - 12:06 PM]
Lifetime Scores Third Straight Quarter Registering Year-on-Year Growth
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME SCORES THIRD STRAIGHT QUARTER REGISTERING YEAR-ON-YEAR GROWTH

Increases Mark Lifetime's Strongest 3Q Year-on-Year Growth in More than a Decade; Network's Median Age is Youngest for 3Q in 14 Years

LOS ANGELES, CA (October 2, 2012) - For a third straight quarter, Lifetime has registered year-on-year growth among the key demographics, according to Nielsen Research. The network posted a +14% increase among Women 18-49 in Third Quarter 2012 versus Third Quarter 2011, Lifetime's strongest year-to-year growth for a Third Quarter in 11 years (3Q 2001, +15%); +9% in Women 25-54, its strongest in a decade (3Q 2002, +14%); and +5% among Adults 18-49, a 3Q best for Lifetime in 11 years (3Q 2001, +18%). Lifetime's median age of 48 marks 3Q'12 as its youngest Third Quarter in 14 years (3Q 1998, 48).

Among the top 10 basic cable networks, Lifetime was the second fastest-growing network among Women 25-54 during the quarter, reaching its highest ranks among Women 18-49 (#3) and Women 25-54 (#4) in eight quarters (since 2Q'10). Lifetime also made great strides among Total Viewers, ranking #14 vs. #18 in 3Q'12, Adults 18-49 (#14 vs. #17) and Adults 25-54 (#13 vs. #14).

As Lifetime further expands its programming slate featuring original dramas, unscripted series and movies, year-to-date it is pacing ahead of 2011-YTD +15% with Women 18-49, the strongest year-to-year growth for Lifetime in 14 years (1998-YTD, +17%); +8% among Women 25-54, the strongest in 10 years (2002-YTD, +21%); +8 with Adults 18-49, also a 10-year best (2002-YTD, +9%); and +3% with Adults 25-54, the strongest in 7 years (2005-YTD, +6%). Lifetime's YTD median age of 48 is its youngest median age in 12 years, since 2000-YTD (48).

Lifetime's YTD highlights include:

· Project Runway Season 10 is the #1 unscripted cable series on Thursday night (8-11pm) with Women 25-54, Women 18+ and Women 2+ (excluding sports).

· Dance Moms season 2 was the #1 unscripted cable series in its Tuesday 9-10pm time period among Women 18-49 and Women 2+. Season 2 over-delivered season 1 by +69% with Adults 18-49, +72% Women 18-49, +64% with Adults 25-54 and +66% with Women 25-54. Dance Moms is Lifetime's youngest skewing current series with a Season 2 median age of 32 years old, five years younger than Season 1.

· Army Wives and Drop Dead Diva launched Lifetime to the #1 cable network on Sundays 9-11pm among Women 25-54.

· Army Wives Season 6 was the #1 ad-supported cable series in its premiere time period among Women 18+. YTD it ranks as a top 5 ad-supported cable drama among Women 18-49 (#5).

· Drop Dead Diva ranked as the #1 drama across ad-supported cable in the Sunday 9-10pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to #1 in the Sunday 10-11pm hour among Women 18+.

· America's Most Wanted has improved the Friday 9-10pm daypart by +44% with Adults 25-54, +21% with Women 25-54, +40% with Adults 18-49, +19% with Women 18-49 and +37% with Total Viewers.

· Lifetime has the top 5 original basic cable movies among Adults 25-54 and Women 25-54, and 4 of the top 5 original basic cable movies among Adults 18-49 and Women 18-49 (excluding miniseries).

· Drew Peterson: Untouchable is the #1 movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding miniseries).

In First Quarter 2012, Lifetime posted major growth in viewership among the key demos versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49. In addition, the quarter marked the first time Lifetime had posted 1Q year-on-year growth for Adults 25-54, Women 25-54 and Women 18-49 in seven years.

For Second Quarter 2012, the network continued to enjoy growth compared to Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Among Women 18-49, Lifetime also marked its strongest 2Q growth in a decade, while its primetime median age of 48 was its youngest for 2Q in 12 years.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [october 2012]  
S
M
T
W
T
F
S
 


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· PROJECT RUNWAY (FREEFORM)





most recent ratings | view all posts
[11/29/24 - 05:03 PM]
2024 Macy's Thanksgiving Day Parade Delivers 31.3 Million Viewers Across All Platforms
With 23.6 million viewers watching on NBC during the live telecast (8:30 a.m.-12 p.m.), it's the most watched entertainment show on linear television since the 2020 Academy Awards on ABC.

[11/29/24 - 03:47 PM]
More Than 26 Million Thanksgiving Night NFL Viewers for Record Third Consecutive Year on NBC, Peacock, and Telemundo, as Dolphins and Packers Continue NBC Sports' Holiday Tradition
Viewership for last night's game peaked at 31.3 million viewers in the second quarter (9:00-9:15 p.m. ET).

[11/27/24 - 05:15 PM]
"Dancing with the Stars" Season 33 Finale Delivers Largest Audience in Over Four Years
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment series among Adults 18-49 (0.77 rating) - the first time for the show to take the top spot for the broadcast season in its entire history.

[11/26/24 - 04:55 PM]
"Abbott Elementary" Season 4 Return Skyrockets +321% in Total Viewers and +846% in Adults 18-49 Over Initial Live+Same Day Audience
The season four premiere of "Abbott Elementary" stands as the top multiplatform telecast in both Total Viewers and Adults 18-49 since the show's post-Oscars episode (3/10/24).

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.

[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.

[11/19/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 11: "Jake Paul vs. Mike Tyson" Has Knockout Debut; "Hot Frosty" Heats Up at #1
Season 2 of the animated series "Arcane" held its place at #2 on the English TV List with 7.4M views and brought Season 1 back onto the list at #8 with 2.6M views.

[11/19/24 - 10:31 AM]
Netflix and Most Valuable Promotions' Jake Paul vs Mike Tyson Mega-Event Makes History with Over 108 Million Live Global Viewers
The Jake Paul vs Mike Tyson fight is the most-streamed sporting event ever, peaking at 65 million concurrent streams, with 38 million concurrent streams in the US.

[11/18/24 - 10:00 AM]
Four CBS Daytime Shows Post Year-Over-Year Growth
"The Late Show with Stephen Colbert" has also retained its #1 status with a 16% increase in total viewers vs. last year.

[11/16/24 - 02:04 PM]
60 Million Households Tuned in Live for Jake Paul vs. Mike Tyson with Nearly 50 Million for Amanda Serrano vs. Katie Taylor 2 During the Netflix and Most Valuable Promotions Mega-Event
Additional viewership information, including total viewers, will be released early this week.

[11/15/24 - 11:44 AM]
"Live with Kelly and Mark" Halloween Week Scares Up Season Highs in Total Viewers and Households
Thursday's Halloween celebration "Only HALLOWEEN in the Building," featuring the annual fan-favorite costume contest, was the show's top telecast in both Total Viewers (2.396 million) and Households (1.64 rating) in seven months.