or


[10/02/12 - 12:06 PM]
Lifetime Scores Third Straight Quarter Registering Year-on-Year Growth
Lifetime spins the numbers for the quarter to date.

[via press release from Lifetime]

LIFETIME SCORES THIRD STRAIGHT QUARTER REGISTERING YEAR-ON-YEAR GROWTH

Increases Mark Lifetime's Strongest 3Q Year-on-Year Growth in More than a Decade; Network's Median Age is Youngest for 3Q in 14 Years

LOS ANGELES, CA (October 2, 2012) - For a third straight quarter, Lifetime has registered year-on-year growth among the key demographics, according to Nielsen Research. The network posted a +14% increase among Women 18-49 in Third Quarter 2012 versus Third Quarter 2011, Lifetime's strongest year-to-year growth for a Third Quarter in 11 years (3Q 2001, +15%); +9% in Women 25-54, its strongest in a decade (3Q 2002, +14%); and +5% among Adults 18-49, a 3Q best for Lifetime in 11 years (3Q 2001, +18%). Lifetime's median age of 48 marks 3Q'12 as its youngest Third Quarter in 14 years (3Q 1998, 48).

Among the top 10 basic cable networks, Lifetime was the second fastest-growing network among Women 25-54 during the quarter, reaching its highest ranks among Women 18-49 (#3) and Women 25-54 (#4) in eight quarters (since 2Q'10). Lifetime also made great strides among Total Viewers, ranking #14 vs. #18 in 3Q'12, Adults 18-49 (#14 vs. #17) and Adults 25-54 (#13 vs. #14).

As Lifetime further expands its programming slate featuring original dramas, unscripted series and movies, year-to-date it is pacing ahead of 2011-YTD +15% with Women 18-49, the strongest year-to-year growth for Lifetime in 14 years (1998-YTD, +17%); +8% among Women 25-54, the strongest in 10 years (2002-YTD, +21%); +8 with Adults 18-49, also a 10-year best (2002-YTD, +9%); and +3% with Adults 25-54, the strongest in 7 years (2005-YTD, +6%). Lifetime's YTD median age of 48 is its youngest median age in 12 years, since 2000-YTD (48).

Lifetime's YTD highlights include:

· Project Runway Season 10 is the #1 unscripted cable series on Thursday night (8-11pm) with Women 25-54, Women 18+ and Women 2+ (excluding sports).

· Dance Moms season 2 was the #1 unscripted cable series in its Tuesday 9-10pm time period among Women 18-49 and Women 2+. Season 2 over-delivered season 1 by +69% with Adults 18-49, +72% Women 18-49, +64% with Adults 25-54 and +66% with Women 25-54. Dance Moms is Lifetime's youngest skewing current series with a Season 2 median age of 32 years old, five years younger than Season 1.

· Army Wives and Drop Dead Diva launched Lifetime to the #1 cable network on Sundays 9-11pm among Women 25-54.

· Army Wives Season 6 was the #1 ad-supported cable series in its premiere time period among Women 18+. YTD it ranks as a top 5 ad-supported cable drama among Women 18-49 (#5).

· Drop Dead Diva ranked as the #1 drama across ad-supported cable in the Sunday 9-10pm time period with Women 25-54, Women 18-49, Women 2+ and Women 18+.

· The Client List delivered Lifetime's strongest freshman season for an original series since Drop Dead Diva (Jul-Oct 2009) among Total Viewers, Adults 25-54 and Women 25-54. Among Adults 18-49 and Women 18-49, it was the best freshman season since Army Wives premiered in Jun-Aug 2007. The Client List propelled Lifetime to #1 in the Sunday 10-11pm hour among Women 18+.

· America's Most Wanted has improved the Friday 9-10pm daypart by +44% with Adults 25-54, +21% with Women 25-54, +40% with Adults 18-49, +19% with Women 18-49 and +37% with Total Viewers.

· Lifetime has the top 5 original basic cable movies among Adults 25-54 and Women 25-54, and 4 of the top 5 original basic cable movies among Adults 18-49 and Women 18-49 (excluding miniseries).

· Drew Peterson: Untouchable is the #1 movie telecast across cable among Total Viewers, Adults 18+, Women 18+, Adults 25-54, Women 25-54, Adults 18-49 and Women 18-49 (excluding miniseries).

In First Quarter 2012, Lifetime posted major growth in viewership among the key demos versus First Quarter 2011, including a 9% jump in Adults 25-54, +12% with Women 25-54, +14% with Adults 18-49 and +18% with Women 18-49. In addition, the quarter marked the first time Lifetime had posted 1Q year-on-year growth for Adults 25-54, Women 25-54 and Women 18-49 in seven years.

For Second Quarter 2012, the network continued to enjoy growth compared to Second Quarter 2011, posting a 13% jump among Women 18-49, +5% among Adults 18-49 and +1% in Women 25-54. Among Women 18-49, Lifetime also marked its strongest 2Q growth in a decade, while its primetime median age of 48 was its youngest for 2Q in 12 years.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [october 2012]  
S
M
T
W
T
F
S
 


· AMERICA'S MOST WANTED (LIFETIME)
· ARMY WIVES (LIFETIME)
· CLIENT LIST, THE (LIFETIME)
· DANCE MOMS (LIFETIME)
· DREW PETERSON: UNTOUCHABLE (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· PROJECT RUNWAY (FREEFORM)





most recent ratings | view all posts
[08/19/25 - 04:03 PM]
FX's "Alien: Earth" Premiere Episode Launches with 9.2 Million Views Globally After Six Days of Streaming
Future episodes of the eight-episode season will premiere each following Tuesday on Hulu beginning at 8 p.m. ET and on FX at 8 p.m. ET/PT.

[08/19/25 - 12:01 PM]
Netflix Top 10 Week of August 11: "Wednesday" Charms at No. 1 For Another Top 10 Week
"Fit for TV: The Reality of the Biggest Loser," a three-part documentary exploring the reality show's biggest scandals, debuted at No. 2 in English TV with 7.5 million views.

[08/19/25 - 10:13 AM]
NBC Sports Delivers Most-Watched Premier League Opening Weekend in U.S., Headlined by Record-Setting Manchester United-Arsenal Match on NBC & Peacock
The Manchester United-Arsenal match on NBC, Peacock, and NBC Sports Digital platforms on Sunday, featuring 2024-25 PL runner-up Arsenal earning a 1-0 victory, averaged 2.0 million viewers.

[08/19/25 - 09:03 AM]
FOX Sports Delivers Network's Most-Watched NFL Preseason Game Since 2021
This past Sunday, 5.1 million viewers tuned in to FOX's preseason coverage of the Chicago Bears 38-0 victory over the Buffalo Bills.

[08/14/25 - 01:33 PM]
With 5 Million Cross-Platform U.S. Viewers in Its First Three Days, Sunday's Season Finale Episode of "The Gilded Age" Is the Fifth Consecutive Episode to Clinch a Series High
This season is well on track to become the most watched of the series.

[08/12/25 - 12:01 PM]
Netflix Top 10 Week of August 4: "Wednesday" Wins the Week - Season 2 Snaps Its Way to No. 1 in Top 10
Like the view from the top of El Capitan, "Untamed" held its place among the metaphorical clouds of the English TV List, now in the No. 3 spot with 7.2 million views.

[08/12/25 - 07:44 AM]
August 10 Edition of ESPN "Sunday Night Baseball Presented by Capital One" Draws Nearly Two Million Viewers for Chicago Cubs vs. St. Louis Cardinals Game
The audience peaked with 2,115,000 viewers at 9:15 p.m. ET.

[08/08/25 - 09:10 AM]
"Live with Kelly and Mark" Notches Summertime Win with Best Total Viewer Audience in Over Three Months
In addition, the show earned its best rating among Households in nine weeks and its best numbers among both Women 18-49 and Women 25-54 in five weeks.

[08/05/25 - 12:01 PM]
Netflix Top 10 Week of July 28: "Happy Gilmore 2" Continues to Swing Big at No. 1 in This Week's Top 10
The Yosemite National Park-set thriller "Untamed" maintained the No. 1 spot on the English TV List for a third week with another 12.2 million views added to its accumulated 59.6 million total.

[08/05/25 - 11:01 AM]
ESPN's "Sunday Night Baseball" Featuring the Detroit Tigers vs. Philadelphia Phillies Averaged 2 Million Viewers - Up 72% from Last Year's Comparable Game
"Sunday Night Baseball" is averaging 1,680,000 million viewers, up seven percent from last year.

[08/05/25 - 10:27 AM]
ABC Airs One of Its Most-Watched WNBA Games This Season
The Indiana Fever's win over the Seattle Storm averaged 1.6 million viewers, peaking with 2.0 million.

[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.