[10/02/12 - 10:42 AM]
Oxygen Media Continues to Reign as Top 20 Ad-Supported Cable Entertainment Network Among Women 18-34 in Q3
Oxygen spins the numbers for the quarter to date.

[via press release from Oxygen]


Network Ranks Top 10 For VOD And Is #2 Most Social Network on Television

NEW YORK - October 2, 2012 - Behind the strength of Oxygen Media's diverse programming slate, the network delivered a strong third quarter ranking #20 among all ad-supported cable entertainment networks in its key demo of women 18-34, according to Nielsen. Fueled by a unique slate of original series such as "I'm Having Their Baby," "The Glee Project," "Girlfriend Confidential: LA" and "Bad Girls Club," the network averaged 405,000 total viewers. In addition, this month marked Oxygen's youngest September ever with a median age of 35.3 (1.4 years younger than September 2011). For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

Third quarter saw the thought-provoking docu-series "I'm Having Their Baby" strike a chord with viewers and become Oxygen's highest rated new series of 2012 averaging 806,000 total viewers, 381,000 adults 18-34 and 324,000 women 18-34 on a Live +7 basis. This marked double-digit growth across all key demos with a 30 percent increase among women 18-34, 29 percent increase among total viewers and 16 percent increase among adults 18-34, compared to the same time period last year. Behind the series, Oxygen was the #3 cable network on Mondays at 11pm in women 18-34 throughout the season. This led the network to quickly greenlight season two, which is currently in production and will premiere in 2013.

Increasing momentum, the critically acclaimed second season of "The Glee Project" landed winner Blake Jenner a seven episode role on "Glee" and ended with a series finale season high of 821,000 total viewers.

Amplifying such success, fan-favorite "Bad Girls Club" remained dominant in its ninth season averaging 2.2 million total viewers, 1.4 million adults 18-49, and one million women 18-49 on a Live +7 basis. Behind season nine, Oxygen is the #1 cable network on Mondays at 10pm, out-delivering ABC and CBS in women 18-34.

To top off the third quarter, the series premiere of "Girlfriend Confidential: LA" (9/3/12) strengthened the female-skewing channel's Monday night lineup propelling Oxygen as a top five cable entertainment network among women 18-34 in the 11pm hour.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 9/16/12, blended with Live + Same Day through 9/30/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg rating. All program data= LS data, unless otherwise indicated. VOD=Rentrak, among all TV entertainment networks, Total HHLD transactions 6/25/12-9/16/12. Social=Bluefin Signals, 6/25/12-9/26/12, rank based on total comments vs. all television networks in reality genre, prime.

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.

  [october 2012]  


most recent ratings | view all posts
[10/13/15 - 08:34 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "Voice," "Blindspot"
Both series hold even with last week among adults 18-49.

[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 08:44 AM]
Sunday's Broadcast Ratings: NFL Continues NBC's Reign on Sundays
The Peacock stays on top with its weekly "Sunday Night Football" franchise.

[10/12/15 - 08:26 AM]
ABC's "Quantico" and "Once Upon a Time" Tie as Sunday's No. 1 Scripted Broadcast Show
ABC spins the numbers for Sunday, October 11.

[10/12/15 - 08:09 AM]
NBC Sports Coverage of 49ers-Giants Earns the Highest Metered-Market Household Rating for an NFL Primetime Game Versus a Major League Baseball Division Series Game Since 1997
NBC spins the numbers for Sunday, October 11.

[10/12/15 - 07:23 AM]
"The NFL on CBS" Scores Highest NFL Rating in Week 5
CBS spins the numbers for Sunday, October 11.

[10/11/15 - 02:03 PM]
"Blindspot" Delivers the Biggest Live + 7 Day Viewer Increase for Premiere Week
NBC further spins the numbers for the week of September 21-27.

[10/11/15 - 01:34 PM]
Live + 7 Day Ratings: ABC Airs Most of Premiere Week's Top Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of September 21-27.

[10/11/15 - 12:59 PM]
Premiere Week Live + 7 Day Ratings: "Scream Queens" More Than Doubles Audience; "Empire" Adds 8 Million
FOX further spins the numbers for the week of September 21-27.

[10/11/15 - 08:38 AM]
Saturday's Broadcast Ratings: ABC Stays on Top with College Football
The Alphabet leads the night among adults 18-49.

[10/11/15 - 08:33 AM]
"Saturday Night Live" with Host Amy Schumer Is the Night's #1 Telecast on the Big 4 Networks in Both Metered-Market Households and 18-49 in the Local People Meters
NBC spins the numbers for Saturday, October 10.

[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.