or


[10/02/12 - 10:42 AM]
Oxygen Media Continues to Reign as Top 20 Ad-Supported Cable Entertainment Network Among Women 18-34 in Q3
Oxygen spins the numbers for the quarter to date.

[via press release from Oxygen]

OXYGEN MEDIA CONTINUES TO REIGN AS TOP 20 AD-SUPPORTED CABLE ENTERTAINMENT NETWORK AMONG WOMEN 18-34 IN Q3

Network Ranks Top 10 For VOD And Is #2 Most Social Network on Television

NEW YORK - October 2, 2012 - Behind the strength of Oxygen Media's diverse programming slate, the network delivered a strong third quarter ranking #20 among all ad-supported cable entertainment networks in its key demo of women 18-34, according to Nielsen. Fueled by a unique slate of original series such as "I'm Having Their Baby," "The Glee Project," "Girlfriend Confidential: LA" and "Bad Girls Club," the network averaged 405,000 total viewers. In addition, this month marked Oxygen's youngest September ever with a median age of 35.3 (1.4 years younger than September 2011). For more information, visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

Third quarter saw the thought-provoking docu-series "I'm Having Their Baby" strike a chord with viewers and become Oxygen's highest rated new series of 2012 averaging 806,000 total viewers, 381,000 adults 18-34 and 324,000 women 18-34 on a Live +7 basis. This marked double-digit growth across all key demos with a 30 percent increase among women 18-34, 29 percent increase among total viewers and 16 percent increase among adults 18-34, compared to the same time period last year. Behind the series, Oxygen was the #3 cable network on Mondays at 11pm in women 18-34 throughout the season. This led the network to quickly greenlight season two, which is currently in production and will premiere in 2013.

Increasing momentum, the critically acclaimed second season of "The Glee Project" landed winner Blake Jenner a seven episode role on "Glee" and ended with a series finale season high of 821,000 total viewers.

Amplifying such success, fan-favorite "Bad Girls Club" remained dominant in its ninth season averaging 2.2 million total viewers, 1.4 million adults 18-49, and one million women 18-49 on a Live +7 basis. Behind season nine, Oxygen is the #1 cable network on Mondays at 10pm, out-delivering ABC and CBS in women 18-34.

To top off the third quarter, the series premiere of "Girlfriend Confidential: LA" (9/3/12) strengthened the female-skewing channel's Monday night lineup propelling Oxygen as a top five cable entertainment network among women 18-34 in the 11pm hour.

Source: Nielsen Media Research, Time period data based on Most Current Data: Live + 7 through 9/16/12, blended with Live + Same Day through 9/30/12. Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, cvg rating. All program data= LS data, unless otherwise indicated. VOD=Rentrak, among all TV entertainment networks, Total HHLD transactions 6/25/12-9/16/12. Social=Bluefin Signals, 6/25/12-9/26/12, rank based on total comments vs. all television networks in reality genre, prime.

About Oxygen Media

Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.





  [october 2012]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)
· GIRLFRIEND CONFIDENTIAL LA (OXYGEN)
· GLEE (FOX)
· GLEE PROJECT, THE (OXYGEN)
· I'M HAVING THEIR BABY (OXYGEN)





most recent ratings | view all posts
[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.