or


[10/02/12 - 10:30 AM]
The Hub TV Network Earns Best Quarterly Audience Deliveries in History of Network
The Hub spins the numbers for the quarter to date.

[via press release from The Hub]

THE HUB TV NETWORK EARNS BEST QUARTERLY AUDIENCE DELIVERIES IN HISTORY OF NETWORK

Fueled by Strong Summer Schedule with Event Programming, Continued Momentum of Original Series and Successful Movie Lineup

LOS ANGELES - The Hub TV Network, a destination for kids and their families, wrapped the third quarter of 2012 with the best quarterly audience delivery in the history of the network among the target demographics of Kids 2-11 and Kids 6-11. The achievement continues the impressive growth momentum of the network and was driven by a solid summer program schedule that included record-setting special event programming, ongoing strength of its original series and successful movie scheduling throughout the period.

The third quarter of 2012 was also the best quarter in the history of the network in Prime Time (Monday - Sunday, 8 p.m. - 11 p.m. ET), among Kids 2-11, Kids 6-11, Persons 2+ and Households.

In Total Day, The Hub has now demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for four consecutive quarters.

In Total Day (Monday - Sunday, 6 a.m. - 6 a.m.), The Hub has now demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 39 consecutive weeks.

Among the drivers of the record audience deliveries were a solid summer schedule that included continued strong performances of The Hub's original series including "My Little Pony Friendship is Magic," "Care Bears: Welcome to Care-a-Lot," "Transformers Rescue Bots," "Pound Puppies," "Family Game Night," "R. L. Stine's The Haunting Hour: The Series" and "Transformers Prime."

Successful event programming also drove audience deliveries, led by the record-setting "The Hub's Dog Days of Summer" programming event the week of August 20, and the outstanding encore performance of the "My Little Pony Friendship is Magic" two-episode Royal Wedding Event (September 8). Other key programming events throughout the quarter included an Independence Day Marathon featuring "Transformers Prime," "Transformers Rescue Bots" and "The Super Hero Squad Show," and special marathons of "Pound Puppies" and "The Care Bears: Welcome to Care-a-Lot."

Third Quarter 2012 Highlights

Daypart Performance (all times ET)

· The third quarter of 2012 marks The Hub's best quarter ever in Total Day with Kids 2-11 (55,000), Kids 6-11 (28,000), Women 18-49 (24,000), Adults 18-49 (44,000), Persons 2+ (124,000) and Households (86,000).

· The third quarter of 2012 marks The Hub's best quarter ever in Prime with Kids 2-11 (50,000), Kids 6-11 (31,000), Persons 2+ (162,000) and Households (114,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+40%, 28,000), Women 18-49 (+60%, 24,000), Adults 18-49 (+47%, 44,000), Persons 2+ (+55%, 124,000) and Households (+54%, 86,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+43%, 50,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+52%, 35,000), Adults 18-49 (+55%, 65,000), Persons 2+ (+54%, 162,000) and Households (+56%, 114,000).

Program Performance

· The Hub's "Dog Days Of Summer" event on the week of August 20th (Monday-Friday, 8-10 p.m., and Saturday, 9 a.m.-1 p.m.), featuring "Hotel For Dogs" (Monday, 8-10 p.m.), "Air Bud 3: World Pup" (Tuesday, 8-10 p.m.), "Scooby-Doo" (Wednesday, 8-10 p.m.), "Air Bud 4: Seventh Inning Fetch" (Thursday, 8-10 p.m.), "Scooby-Doo 2: Monsters Unleashed" (Friday, 8-10 p.m.), "Pound Puppies" (Saturday, 9-11 a.m.) and "Air Bud 3: World Pup" (Saturday, 11 p.m. -1 a.m.) earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

· The Hub's Sunday, August 26 airing of "Scooby-Doo 2: Monsters Unleashed" (5-7 p.m.), following the "Dog Days of Summer" event is The Hub's best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

· The September 8 encore of the "My Little Pony Friendship is Magic" special "Royal Wedding Event" (10-11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+222%, 251,000), Kids 6-11 (+391%, 157,000), Women 18-49 (+197%, 86,000), Adults 18-49 (+360%, 138,000), Persons 2+ (+333%, 485,000) and Households (+176%, 284,000).

· The Hub's "Pound Puppies" Marathon (August 9, 9 a.m.-2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+366%, 163,000), Kids 6-11 (+419%, 83,000), Adults 18-49 (+344%, 40,000), Persons 2+ (+335%, 226,000) and Households (+363%, 148,000).

September 2012 Monthly Highlights

Daypart Performance (all times ET)

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for nine consecutive months.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+52%, 47,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+49%, 112,000) and Households (+49%, 79,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+39%, 46,000), Adults 18-49 (+64%, 64,000), Persons 2+ (+58%, 153,000) and Households (+54%, 106,000).

Week of September 24-30, 2012

Daypart Performance (all times ET)

· In Total Day (Monday - Sunday, 6 a.m. - 6 a.m.), The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 39 consecutive weeks.

Program Performance

· A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+73%, 133,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+12%, 37,000), Persons 2+ (+17%, 182,000) and Households (+89%, 140,000).

· A new episode of "Transformers Prime" (Friday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+118%, 96,000), Kids 6-11 (+760%, 43,000), Women 18-49 (+81%, 49,000), Adults 18-49 (+300%, 172,000), Persons 2+ (+142%, 302,000) and Households (+234%, 234,000).

· A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+84%, 90,000), Kids 6-11 (+290%, 78,000), Women 18-49 (+147%, 37,000), Adults 18-49 (+74%, 47,000), Persons 2+ (+86%, 218,000) and Households (+134%, 173,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+11%, 70,000), Women 18-49 (+169%, 35,000), Adults 18-49 (+126%, 70,000), Persons 2+ (+55%, 152,000) and Households (+39%, 82,000).

(Source: The Nielsen Company, program based dayparts, monthly and quarterly daypart bullets and all histories are most current, all else is L+SD, 6/25/12-9/30/12 and 8/27/12-9/30/12 and 9/24/12-9/30/12 vs. same Nielsen periods a year ago, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [october 2012]  
S
M
T
W
T
F
S
 


· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (HUB)
· TRANSFORMERS: PRIME (HUB)











most recent ratings | view all posts
[09/22/14 - 08:43 AM]
Sunday's Broadcast Ratings: NFL Puts CBS, NBC on Top in Viewers, Demos
The Eye's "Madam Secretary" opens to 14 million viewers and a 1.9 rating among adults 18-49.

[09/22/14 - 08:27 AM]
NBC Is Currently #1 for the Night in Every Key Demographic - Adults, Men and Women 18-34, 18-49 and 25-54
NBC spins the numbers for Sunday, September 21.

[09/22/14 - 07:40 AM]
"The NFL on CBS" Scores Highest-Rated NFL Game of Weekend
CBS spins the numbers for Sunday, September 21.

[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.