or


[10/02/12 - 10:30 AM]
The Hub TV Network Earns Best Quarterly Audience Deliveries in History of Network
The Hub spins the numbers for the quarter to date.

[via press release from The Hub]

THE HUB TV NETWORK EARNS BEST QUARTERLY AUDIENCE DELIVERIES IN HISTORY OF NETWORK

Fueled by Strong Summer Schedule with Event Programming, Continued Momentum of Original Series and Successful Movie Lineup

LOS ANGELES - The Hub TV Network, a destination for kids and their families, wrapped the third quarter of 2012 with the best quarterly audience delivery in the history of the network among the target demographics of Kids 2-11 and Kids 6-11. The achievement continues the impressive growth momentum of the network and was driven by a solid summer program schedule that included record-setting special event programming, ongoing strength of its original series and successful movie scheduling throughout the period.

The third quarter of 2012 was also the best quarter in the history of the network in Prime Time (Monday - Sunday, 8 p.m. - 11 p.m. ET), among Kids 2-11, Kids 6-11, Persons 2+ and Households.

In Total Day, The Hub has now demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for four consecutive quarters.

In Total Day (Monday - Sunday, 6 a.m. - 6 a.m.), The Hub has now demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 39 consecutive weeks.

Among the drivers of the record audience deliveries were a solid summer schedule that included continued strong performances of The Hub's original series including "My Little Pony Friendship is Magic," "Care Bears: Welcome to Care-a-Lot," "Transformers Rescue Bots," "Pound Puppies," "Family Game Night," "R. L. Stine's The Haunting Hour: The Series" and "Transformers Prime."

Successful event programming also drove audience deliveries, led by the record-setting "The Hub's Dog Days of Summer" programming event the week of August 20, and the outstanding encore performance of the "My Little Pony Friendship is Magic" two-episode Royal Wedding Event (September 8). Other key programming events throughout the quarter included an Independence Day Marathon featuring "Transformers Prime," "Transformers Rescue Bots" and "The Super Hero Squad Show," and special marathons of "Pound Puppies" and "The Care Bears: Welcome to Care-a-Lot."

Third Quarter 2012 Highlights

Daypart Performance (all times ET)

· The third quarter of 2012 marks The Hub's best quarter ever in Total Day with Kids 2-11 (55,000), Kids 6-11 (28,000), Women 18-49 (24,000), Adults 18-49 (44,000), Persons 2+ (124,000) and Households (86,000).

· The third quarter of 2012 marks The Hub's best quarter ever in Prime with Kids 2-11 (50,000), Kids 6-11 (31,000), Persons 2+ (162,000) and Households (114,000).

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+40%, 28,000), Women 18-49 (+60%, 24,000), Adults 18-49 (+47%, 44,000), Persons 2+ (+55%, 124,000) and Households (+54%, 86,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+43%, 50,000), Kids 6-11 (+29%, 31,000), Women 18-49 (+52%, 35,000), Adults 18-49 (+55%, 65,000), Persons 2+ (+54%, 162,000) and Households (+56%, 114,000).

Program Performance

· The Hub's "Dog Days Of Summer" event on the week of August 20th (Monday-Friday, 8-10 p.m., and Saturday, 9 a.m.-1 p.m.), featuring "Hotel For Dogs" (Monday, 8-10 p.m.), "Air Bud 3: World Pup" (Tuesday, 8-10 p.m.), "Scooby-Doo" (Wednesday, 8-10 p.m.), "Air Bud 4: Seventh Inning Fetch" (Thursday, 8-10 p.m.), "Scooby-Doo 2: Monsters Unleashed" (Friday, 8-10 p.m.), "Pound Puppies" (Saturday, 9-11 a.m.) and "Air Bud 3: World Pup" (Saturday, 11 p.m. -1 a.m.) earned year-to-year delivery gains among Kids 2-11 (+213%, 141,000), Kids 6-11 (+291%, 86,000), Women 18-49 (+146%, 59,000), Adults 18-49 (+87%, 86,000), Persons 2+ (+160%, 294,000) and Households (+141%, 190,000).

· The Hub's Sunday, August 26 airing of "Scooby-Doo 2: Monsters Unleashed" (5-7 p.m.), following the "Dog Days of Summer" event is The Hub's best movie airing ever among Kids 2-11 (317,000), Kids 6-11 (218,000), Persons 2+ (625,000) and Households (372,000).

· The September 8 encore of the "My Little Pony Friendship is Magic" special "Royal Wedding Event" (10-11 a.m.) earned year-to-year delivery gains among Kids 2-11 (+222%, 251,000), Kids 6-11 (+391%, 157,000), Women 18-49 (+197%, 86,000), Adults 18-49 (+360%, 138,000), Persons 2+ (+333%, 485,000) and Households (+176%, 284,000).

· The Hub's "Pound Puppies" Marathon (August 9, 9 a.m.-2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+366%, 163,000), Kids 6-11 (+419%, 83,000), Adults 18-49 (+344%, 40,000), Persons 2+ (+335%, 226,000) and Households (+363%, 148,000).

September 2012 Monthly Highlights

Daypart Performance (all times ET)

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for nine consecutive months.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+52%, 47,000), Adults 18-49 (+43%, 43,000), Persons 2+ (+49%, 112,000) and Households (+49%, 79,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+39%, 46,000), Adults 18-49 (+64%, 64,000), Persons 2+ (+58%, 153,000) and Households (+54%, 106,000).

Week of September 24-30, 2012

Daypart Performance (all times ET)

· In Total Day (Monday - Sunday, 6 a.m. - 6 a.m.), The Hub has demonstrated year-to-year gains among Kids 2-11, Persons 2+ and Households for 39 consecutive weeks.

Program Performance

· A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+73%, 133,000), Kids 6-11 (+245%, 69,000), Women 18-49 (+12%, 37,000), Persons 2+ (+17%, 182,000) and Households (+89%, 140,000).

· A new episode of "Transformers Prime" (Friday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+118%, 96,000), Kids 6-11 (+760%, 43,000), Women 18-49 (+81%, 49,000), Adults 18-49 (+300%, 172,000), Persons 2+ (+142%, 302,000) and Households (+234%, 234,000).

· A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+84%, 90,000), Kids 6-11 (+290%, 78,000), Women 18-49 (+147%, 37,000), Adults 18-49 (+74%, 47,000), Persons 2+ (+86%, 218,000) and Households (+134%, 173,000).

· A new episode of "Kaijudo: Rise of the Duel Masters" (Saturday, 2 p.m.) earned year-to-year delivery gains among Kids 2-11 (+11%, 70,000), Women 18-49 (+169%, 35,000), Adults 18-49 (+126%, 70,000), Persons 2+ (+55%, 152,000) and Households (+39%, 82,000).

(Source: The Nielsen Company, program based dayparts, monthly and quarterly daypart bullets and all histories are most current, all else is L+SD, 6/25/12-9/30/12 and 8/27/12-9/30/12 and 9/24/12-9/30/12 vs. same Nielsen periods a year ago, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [october 2012]  
S
M
T
W
T
F
S
 


· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)
· TRANSFORMERS: PRIME (HUB)









most recent ratings | view all posts
[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.

[12/16/14 - 09:41 AM]
"48 Hours: The Two Faces of Todd Winkler" Is Saturday's #1 Broadcast at 10:00 PM with Viewers
CBS spins the numbers for Saturday, December 13.

[12/16/14 - 08:44 AM]
"The Voice" Is Currently Up 16% Versus Last Week in 18-49 to Its Highest Rating Since November 17
NBC spins the numbers for Monday, December 15.

[12/16/14 - 08:31 AM]
Cowboys' 38-27 Win Over Eagles on NBC Is Most-Watched "Sunday Night Football" Game This Season
NBC further spins the numbers for Sunday, December 14.