or


[10/08/12 - 12:47 PM]
Lifetime Original Movie Event "Steel Magnolias" Blossoms, Averaging 6.5 Million Total Viewers in World Premiere to Become Network's Third Most-Watched Telecast Ever
Lifetime spins the numbers for Saturday, October 6 and Sunday, October 7.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE EVENT "STEEL MAGNOLIAS" BLOSSOMS, AVERAGING 6.5 MILLION TOTAL VIEWERS IN WORLD PREMIERE TO BECOME NETWORK'S THIRD MOST-WATCHED TELECAST EVER

Film Featuring All-Star Cast Queen Latifah, Phylicia Rashad, Adepero Oduye, Condola Rashad, Jill Scott and Alfre Woodard Becomes Number One Cable Movie among Total Viewers since 2007; 3.2 Million Adults 25-54 Viewers a Network Best Since 1995; 2.5 Million Women 25-54 Viewers Sets Movie Record for Network

World Premiere of Abducted: The Carlina White Story Averages 4.1 Million Total Viewers

LOS ANGELES, CA (October 8, 2012) - The Lifetime Original Movie Steel Magnolias, a television adaptation of the iconic play and 1989 film, reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night, becoming Lifetime's third most-watched original telecast ever -- posting its best delivery since 2006 (Life is Not a Fairy Tale: The Fantasia Barrino Story) -- and the number one cable movie among Total Viewers since 2007 (excluding miniseries). Starring and executive produced by Queen Latifah and also starring Phylicia Rashad, Adepero Oduye, Condola Rashad with Jill Scott and Alfre Woodard, the Sony Pictures Television-produced film averaged 3.2 million Adults 25-54 viewers, Lifetime's best delivery in the demographic for a movie in 17 years since the 1995 premiere of Almost Golden: The Jessica Savitch Story, and a cable best since 2006. Among Women 25-54, Steel Magnolias has become Lifetime's most-watched movie in network history with 2.5 million viewers, a cable best since at least 2004, according to Nielsen Research. It also averaged 3.0 million Adults 18-49 viewers (cable's best since 2007), 2.4 million Women 18-49 viewers (cable's best since 2010) and a 4.9 Household rating.

In addition, the movie registered triple-digit increases versus the 2012-to date Lifetime movie average, including +171% among Total Viewers, +266% in Women 18-49, +253 in Adults 18-49, +232% among Women 25-54 and +229% in Adults 25-54, as well as +165% in Household rating. Steel Magnolias was executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon.

The Saturday, October 6, world premiere of the Lifetime Original Movie Abducted: The Carlina White Story also generated strong viewership, averaging 4.1 million Total Viewers, as well as 1.8 million Adults 25-54 viewers, 1.6 million Adults 18-49 viewers, 1.4 million Women 25-54 viewers and 1.3 million Women 18-49 viewers. Starring Aunjanue Ellis, Keke Palmer and Sherri Shepherd, Abducted: The Carlina White Story generated a 3.1 Household rating. Immediately following the movie, Lifetime's hour-long documentary Beyond the Headlines: Carlina White averaged 3.5 million Total Viewers, 1.6 million Adults 25-54 viewers, 1.5 million Adults 18-49 viewers, 1.3 million Women 25-54 viewers and 1.2 million Women 18-49 viewers.

"We couldn't be happier with the great response Steel Magnolias and Abducted: The Carlina White Story received from viewers this weekend," said Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. "These incredible numbers speak to the powerful stories and performances delivered by amazing casts and the strong production teams behind each movie. We are very proud to have partnered with them on these very special films."

Lifetime will encore Steel Magnolias tonight at 8:00 pm ET/PT and Abducted: The Carlina White Story will immediately follow at 10:00pm ET/PT.

Steel Magnolias chronicles the lives and friendship of six women -- "M'Lynn" (Queen Latifah), "Clairee" (Phylicia Rashad), "Annelle" (Oduye), "Shelby" (Condola Rashad), "Truvy" (Scott) and "Ouiser" (Woodard) -- in Louisiana. Supporting each other through their triumphs and tragedies, they congregate at Truvy's beauty shop to ponder the mysteries of life and death, husbands and children - and hair and nails - all the important topics that truly unite and celebrate women. Produced by Sony Pictures Television, Steel Magnolias is executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon from a script by Sally Robinson. The movie was based on the play and screenplay by Robert Harling.

Abducted: The Carlina White Story is based on a remarkable true story of the kidnapping of Carlina White (Palmer), who was abducted as an infant by Ann Pettway (Ellis) from a New York hospital and solved her own kidnapping and reunited with her biological parents 23 years later. The case is reported to be the first known infant abduction from a New York hospital. On July 30th of this year, Pettway was sentenced in a New York court to 12 years in prison for kidnapping Carlina. Abducted: The Carlina White Story was produced by Pilgrim Studios, with Emmy(R) Award winner Craig Piligian serving as executive producer. Mary Martin and Alan Gasmer also executive produced. Vondie Curtis Hall directed the film, which was written by Elizabeth Hunter.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [october 2012]  
S
M
T
W
T
F
S
 


· ABDUCTED: THE CARLINA WHITE STORY (LIFETIME)
· STEEL MAGNOLIAS (LIFETIME)





most recent ratings | view all posts
[01/16/26 - 01:08 PM]
"20/20" Is the Most-Watched Program Across Broadcast and Cable on Friday Night - Scoring Largest Viewership in Over 7 Months
For the second week in a row, "20/20" posted Total Viewers increases versus the previous week and the corresponding year-ago telecast.

[01/15/26 - 01:38 PM]
"Live with Kelly and Mark" Christmas Week Shoots to a Season High Among Total Viewers - Scoring Show's Best Performance in 10 Months
"Live" has now ranked as the No. 1 talk show in syndication for 152 consecutive weeks across all key measures.

[01/13/26 - 03:02 PM]
2025-26 College Football Playoff Semifinals Averaging 14.9 Million Viewers, On Par with 2024-25 Season
The Peach Bowl (Oregon vs. Indiana) drew 18 million viewers on average, while the Fiesta Bowl (Miami vs. Ole Miss) scored 15.8 million viewers.

[01/13/26 - 02:30 PM]
FOX Sports Holds Winning Hand Leading All Networks in Viewership on Wild Card Weekend
41 million viewers watched FOX Sports' presentation of Sunday's NFC Wild Card Round showdown featuring the San Francisco 49ers' win over the Philadelphia Eagles.

[01/13/26 - 02:26 PM]
31.61 Million Viewers for Packers-Bears Playoff on Prime Video Shatters NFL Streaming Record
According to Amazon first-party viewership data, Packers-Bears attracted the most concurrent viewers and highest single-day global viewership in the history of Prime Video.

[01/13/26 - 12:01 PM]
Netflix Top 10: Week of January 5 - "People We Meet on Vacation" Takes a Trip to No. 1 in This Week's Top 10
In addition to a will they, won't they romance, viewers were sucked into the he said, she said intrigue of "His & Hers," putting the thriller series at No. 1 on the English TV list with 19.9 million views.

[01/12/26 - 10:30 AM]
ESPN Studio Shows' Deliver Records, Multiyear Highs in 2025
ESPN's daily sports studio shows enjoyed remarkable viewership success in 2025, with "Get Up," "First Take" and "The Pat McAfee Show" delivering their most-watched years ever and "SportsCenter" (6 p.m. ET) delivering its most watched year in a decade.

[01/12/26 - 10:01 AM]
WWE by the Numbers: Celebrating One Year on Netflix
In 2025, Netflix members watched 525M hours of WWE content.

[01/09/26 - 08:47 AM]
ESPN's Second Most-Watched NBA Regular Season Ever
Through 21 games, the NBA on ESPN networks is averaging 2.6M viewers, up 35 percent from last season.

[01/08/26 - 02:00 PM]
ESPN Networks Deliver Record-Breaking Viewership for 2025-26 FCS Playoffs and Championship
The 2026 FCS Championship Game averaged 2.3 million viewers on ESPN, ranking as the third-best FCS Championship audience ever.

[01/08/26 - 01:17 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Demos
In fact, "Nightline" is ranking No. 1 in Adults 25-54 and Adults 18-49 for the 3rd straight year.

[01/08/26 - 01:16 PM]
ABC News' Primetime Special "The Year: 2025" Earns Nearly 4 Million Total Viewers - Growing by Double Digits Over Last Year in Multiplatform Viewing
The 15th annual year-end special earned 3.857 million Total Viewers, growing impressively over last year's performance by +37% (vs. 2.818 million), after three days of viewing on ABC, Disney+, Hulu and digital platforms.

[01/07/26 - 12:32 PM]
Bowl Season on ESPN Networks Delivers Strongest Audience Since 2015-16
ABC delivered its largest non CFP bowl audience in 12 years, averaging 6.2 million viewers across six games.

[01/07/26 - 09:29 AM]
In 2025, Fans Power ESPN and "ESPN on ABC" to Its Most-Watched Year in Over a Decade
ESPN networks increased industry-leading sports share to 35 percent, up from 31 percent in 2024.

[01/06/26 - 03:18 PM]
FOX NFL Rings in Best Regular Season Since 2015
The regular season averaged 19.633 million viewers for the network.