or


[10/08/12 - 12:47 PM]
Lifetime Original Movie Event "Steel Magnolias" Blossoms, Averaging 6.5 Million Total Viewers in World Premiere to Become Network's Third Most-Watched Telecast Ever
Lifetime spins the numbers for Saturday, October 6 and Sunday, October 7.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE EVENT "STEEL MAGNOLIAS" BLOSSOMS, AVERAGING 6.5 MILLION TOTAL VIEWERS IN WORLD PREMIERE TO BECOME NETWORK'S THIRD MOST-WATCHED TELECAST EVER

Film Featuring All-Star Cast Queen Latifah, Phylicia Rashad, Adepero Oduye, Condola Rashad, Jill Scott and Alfre Woodard Becomes Number One Cable Movie among Total Viewers since 2007; 3.2 Million Adults 25-54 Viewers a Network Best Since 1995; 2.5 Million Women 25-54 Viewers Sets Movie Record for Network

World Premiere of Abducted: The Carlina White Story Averages 4.1 Million Total Viewers

LOS ANGELES, CA (October 8, 2012) - The Lifetime Original Movie Steel Magnolias, a television adaptation of the iconic play and 1989 film, reached new heights for the network, averaging 6.5 million Total Viewers in its world premiere last night, becoming Lifetime's third most-watched original telecast ever -- posting its best delivery since 2006 (Life is Not a Fairy Tale: The Fantasia Barrino Story) -- and the number one cable movie among Total Viewers since 2007 (excluding miniseries). Starring and executive produced by Queen Latifah and also starring Phylicia Rashad, Adepero Oduye, Condola Rashad with Jill Scott and Alfre Woodard, the Sony Pictures Television-produced film averaged 3.2 million Adults 25-54 viewers, Lifetime's best delivery in the demographic for a movie in 17 years since the 1995 premiere of Almost Golden: The Jessica Savitch Story, and a cable best since 2006. Among Women 25-54, Steel Magnolias has become Lifetime's most-watched movie in network history with 2.5 million viewers, a cable best since at least 2004, according to Nielsen Research. It also averaged 3.0 million Adults 18-49 viewers (cable's best since 2007), 2.4 million Women 18-49 viewers (cable's best since 2010) and a 4.9 Household rating.

In addition, the movie registered triple-digit increases versus the 2012-to date Lifetime movie average, including +171% among Total Viewers, +266% in Women 18-49, +253 in Adults 18-49, +232% among Women 25-54 and +229% in Adults 25-54, as well as +165% in Household rating. Steel Magnolias was executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon.

The Saturday, October 6, world premiere of the Lifetime Original Movie Abducted: The Carlina White Story also generated strong viewership, averaging 4.1 million Total Viewers, as well as 1.8 million Adults 25-54 viewers, 1.6 million Adults 18-49 viewers, 1.4 million Women 25-54 viewers and 1.3 million Women 18-49 viewers. Starring Aunjanue Ellis, Keke Palmer and Sherri Shepherd, Abducted: The Carlina White Story generated a 3.1 Household rating. Immediately following the movie, Lifetime's hour-long documentary Beyond the Headlines: Carlina White averaged 3.5 million Total Viewers, 1.6 million Adults 25-54 viewers, 1.5 million Adults 18-49 viewers, 1.3 million Women 25-54 viewers and 1.2 million Women 18-49 viewers.

"We couldn't be happier with the great response Steel Magnolias and Abducted: The Carlina White Story received from viewers this weekend," said Rob Sharenow, Executive Vice President, Programming, of Lifetime Networks. "These incredible numbers speak to the powerful stories and performances delivered by amazing casts and the strong production teams behind each movie. We are very proud to have partnered with them on these very special films."

Lifetime will encore Steel Magnolias tonight at 8:00 pm ET/PT and Abducted: The Carlina White Story will immediately follow at 10:00pm ET/PT.

Steel Magnolias chronicles the lives and friendship of six women -- "M'Lynn" (Queen Latifah), "Clairee" (Phylicia Rashad), "Annelle" (Oduye), "Shelby" (Condola Rashad), "Truvy" (Scott) and "Ouiser" (Woodard) -- in Louisiana. Supporting each other through their triumphs and tragedies, they congregate at Truvy's beauty shop to ponder the mysteries of life and death, husbands and children - and hair and nails - all the important topics that truly unite and celebrate women. Produced by Sony Pictures Television, Steel Magnolias is executive produced by Queen Latifah, Craig Zadan, Neil Meron, Shakim Compere and Shelby Stone, and directed by Kenny Leon from a script by Sally Robinson. The movie was based on the play and screenplay by Robert Harling.

Abducted: The Carlina White Story is based on a remarkable true story of the kidnapping of Carlina White (Palmer), who was abducted as an infant by Ann Pettway (Ellis) from a New York hospital and solved her own kidnapping and reunited with her biological parents 23 years later. The case is reported to be the first known infant abduction from a New York hospital. On July 30th of this year, Pettway was sentenced in a New York court to 12 years in prison for kidnapping Carlina. Abducted: The Carlina White Story was produced by Pilgrim Studios, with Emmy(R) Award winner Craig Piligian serving as executive producer. Mary Martin and Alan Gasmer also executive produced. Vondie Curtis Hall directed the film, which was written by Elizabeth Hunter.

ABOUT LIFETIME

Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In the Third Quarter 2012, the network posted major growth in viewership versus Third Quarter 2011, including a 14% increase among Women 18-49, +9% in Women 25-54 and +5% among Adults 18-49, marking the third straight quarter Lifetime has registered year-on-year growth among the key demographics. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [october 2012]  
S
M
T
W
T
F
S
 


· ABDUCTED: THE CARLINA WHITE STORY (LIFETIME)
· STEEL MAGNOLIAS (LIFETIME)





most recent ratings | view all posts
[12/05/24 - 05:53 PM]
Hallmark Channel's "Holiday Touchdown: A Chiefs Love Story" Wins Most-Watched Cable Movie of the Year!
The Merry Thanksgiving Weekend premieres were the #1 most-watched entertainment cable programs on Thursday, Friday, and Saturday, as the programming stunt reached 8.4 million unduplicated total viewers.

[12/05/24 - 02:23 PM]
ABC Dominates Fall Season with Top 3 Shows in Adults 18-49 in Cross-Platform Broadcast Series Rankings
ABC owned the top three broadcast series this fall among Adults 18-49, including freshman hit "High Potential" (No 1 - 2.33 rating), award-winning comedy "Abbott Elementary" (No. 2 - 2.15 rating) and popular first-responder drama "9-1-1" (No. 3 - 1.85 rating).

[12/05/24 - 08:31 AM]
ESPN and ABC Deliver Record-Breaking College Football Viewership in 2024 - ABC Scores Top Two Most-Watched Windows with "ABC Saturday Night Football" More Than Doubling the Competition
ABC reached historic milestones in 2024, with viewers consuming 58 billion minutes of live college football, the most ever for a single network during a regular season.

[12/04/24 - 11:21 AM]
"The Agency" Delivers the Most Streamed New Series in Showtime History with 5.1M Global Viewers
The series has been renewed for a season two on the heels of its highly anticipated debut on Friday, November 29.

[12/03/24 - 12:01 PM]
Netflix Top 10 Week of Nov. 25: "Our Little Secret" Shines at #1; "Cold Case: Who Killed JonBenet Ramsey?" Takes the Top Spot
The conspiracy thriller "The Madness," starring Colman Domingo, debuted at #2 (9.3M views) on the English TV List.

[11/29/24 - 05:03 PM]
2024 Macy's Thanksgiving Day Parade Delivers 31.3 Million Viewers Across All Platforms
With 23.6 million viewers watching on NBC during the live telecast (8:30 a.m.-12 p.m.), it's the most watched entertainment show on linear television since the 2020 Academy Awards on ABC.

[11/29/24 - 03:47 PM]
More Than 26 Million Thanksgiving Night NFL Viewers for Record Third Consecutive Year on NBC, Peacock, and Telemundo, as Dolphins and Packers Continue NBC Sports' Holiday Tradition
Viewership for last night's game peaked at 31.3 million viewers in the second quarter (9:00-9:15 p.m. ET).

[11/27/24 - 05:15 PM]
"Dancing with the Stars" Season 33 Finale Delivers Largest Audience in Over Four Years
Season to date, "Dancing with the Stars" stands as the No. 1 entertainment series among Adults 18-49 (0.77 rating) - the first time for the show to take the top spot for the broadcast season in its entire history.

[11/26/24 - 04:55 PM]
"Abbott Elementary" Season 4 Return Skyrockets +321% in Total Viewers and +846% in Adults 18-49 Over Initial Live+Same Day Audience
The season four premiere of "Abbott Elementary" stands as the top multiplatform telecast in both Total Viewers and Adults 18-49 since the show's post-Oscars episode (3/10/24).

[11/26/24 - 01:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit gains week to week across the board, hitting a 6-week high in overall viewers and 7-week highs in both key Adult demos.

[11/26/24 - 12:03 PM]
Netflix Top 10 Week of Nov. 18: "The Merry Gentlemen" and "A Man on the Inside" Take the Top Spots
Season 2 of the animated series "Arcane" laid siege to #2 (6.4M views), while Season 1 took #5 with 2.2M views.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.

[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.

[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[11/19/24 - 12:58 PM]
"Abbott Elementary" Hits Season Highs in Total Viewers and Adults 18-49 with 6.33 Million Total Viewers and 2.21 Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, "Abbott Elementary" hit season highs in both Total Viewers (6.33 million) and Adults 18-49 (2.21 rating) with its November 6 episode.