Ratings Report, Week of September 24, 2012
(National Live + Same Day Program Ratings)
"Katie" Leads the Pack for the 3rd Consecutive Week Among All Freshman and Sophomore Syndicated Talk Shows
"Katie" Increases its Overall Audience Week to Week and
Retains 100% of its Week-Ago Numbers in HHs and Key Women
"Katie" Finishes Among TV's Top 5 Syndicated Daytime Talk Shows
"Katie" National Ratings - Week 3
Based on National ratings for the week of September 24, 2012, "Katie" delivered the No. 1 position among all freshman and sophomore syndicated talk shows for the 3rd consecutive week with Households (1.8 rating), Total Viewers (2.344 million) and Women 25-54 (1.0 rating). During the week, "Katie" outdrew freshman "Steve Harvey" (1.3 HH rating and 1.748 million viewers), "Jeff Probst" (0.7 HH rating and 896,000 viewers) and "Ricki Lake" (0.8 HH rating and 1.075 million viewers), as well as outperforming sophomore "Anderson Live" (1.1 HH rating and 1.363 million viewers).
· "Katie" built its overall audience week to week (+2% - 2.344 million vs. 2.294 million), while holding 100% of its week-ago numbers in Households, Women 25-54 and Women 18-49.
· "Katie" finished among TV's Top 5 syndicated daytime talk shows for the week in Homes, Total Viewers and Women 25-54.
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 09/24/12.
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