[10/10/12 - 09:00 AM]
NBC Wins Three Consecutive Nights in 18-49 for the First Time Since December 2010
NBC spins the numbers for Tuesday, October 9.

[via press release from NBC]

Tuesday Results:

NBC ranks #1 for the night in adults 18-49 with all four shows up substantially week to week. Versus the same night last year, NBC is up 45% (2.9 vs. 2.0) while ABC, CBS and Fox are down.

NBC has now won three consecutive nights in 18-49 among ABC, CBS, NBC and Fox (Sunday, Monday and Tuesday) for the first time since December 2010 -- 12/19/10, 12/20/10 and 12/21/10.

* From 8-9:01 p.m. ET, "The Voice" (4.4/13 in 18-49, 11.9 million viewers overall) jumped 47 percent versus last week's Tuesday edition, a recap episode (4.4 vs. 3.0) and was up week to week by 41 percent or 3.5 million persons in total viewers (11.933 million vs. 8.481 million).

* Last night's "The Voice" scored the #1 18-49 rating of the night on ABC, CBS, NBC and Fox, winning the time period by a 33 percent margin (with a 4.4 rating vs. a 3.3 for CBS's second-place "NCIS"). "The Voice" grew by 0.8 of a point in 18-49 from half-hour to half-hour (to a 4.8 from a 4.0).

* "The Voice" is up 120 percent versus NBC's average in the time period last season in 18-49 rating (4.4 vs. 2.0) and up 95 percent in total viewers (11.933 million vs. 6.116 million).

* From 9:01-9:31 p.m. ET "Go On" (2.8/6 in 18-49, 7.0million viewers overall) jumped 33 percent week to week (to a 2.8 from a 2.1) and 19 percent in total viewers (6.950 million vs. 5.818 million). Last night's "Go On" is #2 in the slot among ABC, CBS, NBC and Fox in adults 18-49 ahead of Fox's "The New Girl" and ABC's "Dancing With the Stars" Results Show and within 0.2 of #1 "NCIS." "Go On" is #1 in the half-hour among those networks in women 18-34.

* At 9:31-10 p.m. ET, "The New Normal" (2.0/5 in 18-49, 5.0 million in total viewers) is up week to week by 18 percent in 18-49 rating (2.0 vs. 1.7) and 10 percent in total viewers (4.962 million vs. 4.498 million). .

* At 10 p.m. ET, "Parenthood" (2.0/6 in 18-49, 5.0 million in total viewers) is tied for #1 among ABC, CBS, NBC and Fox in adults 18-49, tying CBS's "Vegas" (after trailing that show by 0.4 of a point one week ago and by 0.7 of a point two weeks ago. "Parenthood" is up week to week by 25 percent in 18-49 rating (to a 2.0 from a 1.6).

* "Parenthood" scored its highest 18-49 rating since November 29, 2011 (2.1).

* Keep in mind that last season, "Parenthood" originals added an average of 47 percent to these next-day "live plus same day" ratings in 18-49 when Nielsen reported "live plus seven day" results.

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 3.1/8; and "Jimmy Kimmel Live," 1.6/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [october 2012]  


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