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[10/13/12 - 08:43 AM]
"Grimm" Captures the #1 Rating of the Night for a Scripted Program, #1 for the Hour in Adults 18-49
NBC spins the numbers for Friday, October 12.

[via press release from NBC]

Friday Primetime Results:

* At 8 p.m. ET, an encore telecast of "The Voice" (1.1/4 in 18-49, 3.5 million viewers overall) delivered NBC's top non-sports 18-49 rating in the time period since March 2 and delivered the network's biggest overall audience for non-sports programming in the hour since May 18. From its first half-hour to its second, the "Voice" rebroadcast grew in every key category, including a gain of 20 percent in 18-49 rating (to a 1.2 from a 1.0).

* At 9 p.m. ET, "Grimm" (1.5/6 in 18-49, 4.9 million viewers overall) captured the #1 rating of the night for a scripted program on ABC, CBS, NBC and Fox, and ranked #1 among those networks for the hour in adults 18-49. "Grimm" was also #1 or tied for #1 among those networks from 9-10 in adults and women 18-34; men and women 18-49; and adults and men 25-54. From its first half-hour to its second, "Grimm" grew by 7 percent in 18-49 rating (to a 1.6 from a 1.5), and was the only program on ABC, CBS, NBC or Fox to grow from half-hour to half-hour in the time period.

* Keep in mind that last season, "Grimm" originals added an average 69 percent to these next-day "live plus same day" 18-49 ratings when Nielsen issued "live plus seven day" results.

* And note that one week ago, "Grimm" increased this next-day "live play same day" 18-49 rating by of 59 percent in "live plus three day" Nielsens (to a 2.62 from a 1.64), which was the week's #1 percentage gain among primetime series on ABC, CBS, NBC or Fox.

* At 10 p.m. ET, "Dateline NBC" (1.3/4 in 18-49, 4.7 million viewers overall) matched its top Friday 18-49 rating since June 1. "Dateline" ranked #1 or tied for #1 in the slot among ABC, CBS and NBC in adults 18-34, women 18-34 and women 18-49. From its first half-hour to its second, "Dateline" grew by 8 percent in adults 18-49 (to a 1.4 rating from a 1.3), 6 percent in adults 25-54 (1.9 vs. 1.8) and 10 percent in total viewers (5.0 million vs. 4.5 million).

In late-night metered-market households Friday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.5/4.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/3; "Late Show," 0.6/2; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





  [october 2012]  
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· DATELINE NBC (NBC)
· GRIMM (NBC)
· VOICE, THE (NBC)





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