OXYGEN'S RATINGS CONTINUE TO GROW ON MONDAY NIGHT AS NEW DOCU-SERIES "MY SHOPPING ADDICTION" EARNS 765,000 TOTAL VIEWERS, UP DOUBLE-DIGITS
"Bad Girls Club" Mexico Hits Season High With Adults 18-34
And Ranks As The Most Social Show On Broadcast & Cable For The Night
NEW YORK - October 24, 2012 - Oxygen continues its ratings momentum on Monday night as "My Shopping Addiction" earned 765,000 total viewers, up 16 percent from last week's season premiere and an impressive 86 percent increase compared to the prior four week time period average. The network's latest docu-series ranked in the top five cable entertainment networks among women 18-34 in the 11pm hour. Adding to the night's success, "Bad Girls Club" Mexico Reunion Part One scored a season high with 856,000 adults 18-34. The hit series also delivered 1.9 million total viewers, marking double-digit growth, up 19 percent compared to last week's season finale and 73 percent compared to prior four week time period average. In addition, Oxygen was the #1cable entertainment network in the 10pm hour among women 18-34 (out-delivering CBS) and the #2 telecast of the day among women 18-34.
The "Bad Girls Club" Mexico Reunion Part One was a social media powerhouse, becoming the most social show on broadcast and cable for the night, according to SocialGuide. The series also ranked as the most social cable show on Trendrr, beating out the presidential debate coverage on CNN, MSNBC and Fox News and received more social mentions than the MLB playoff game on Fox. Week over week, the "Bad Girls Club" show site was up double digits in page views (71 percent), unique visitors (40 percent) and video streams (76 percent).
Next week on "Bad Girls Club" Mexico, the reunion continues with part two on Monday, October 29 at 10 PM ET/PT as hot tempers and accusations fly when the 'Bad Girls' air out their dirty laundry. Mehgan gets ready to throw down against her ex-BFF's, while Erika singles out one especially devious 'Bad Girl' as her target. For a sneak peek, click here.
Then directly after on Monday, October 29 at 11pm ET/PT, "My Shopping Addiction" features Sarah, a former millionaire who is addicted to thrift stores and dumpster diving. Meanwhile, Tawnie is a Barbie obsessed model who is $50,000 in debt and in jeopardy of losing her fiancé if she can't curb her spending. For a sneak peek, click here.
"My Shopping Addiction" is produced by Screaming Flea Productions with Matt Chan, Jodi Flynn and Jeff Kuntz serving as Executive Producers.
"Bad Girls Club" is produced by Bunim/Murray Productions with Jonathan Murray, Gil Goldschein, Troy VanderHeyden and Maria Pepin serving as executive producers and Trish Gold as Co-Executive Producer.
Source: Nielsen Media Research 10/22/12. Adobe SiteCatalyst; SocialGuide; Trendrr.tv (10.22.12).
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content, including "The Glee Project," "Best Ink," and "Bad Girls Club," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. "The Glee Project" is a winner of a 2012 Gracie Award which honors programming created for women, by women and about women for "Outstanding Reality Show." A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad. Oxygen is available in 80 million homes, and can be found online and on mobile devices at www.oxygen.com. Follow us on Twitter at www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.