[10/30/12 - 02:29 PM]
ABC Draws Best-Since-Premiere Monday Numbers in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, October 29.

[via press release from ABC]

Quick Take for Monday, October 29, 2012 (National Live+ Same Day Program Ratings)

ABC Draws Best-Since-Premiere Monday Numbers in Total Viewers and Adults 18-49

"DWTS: All-Stars" Ranks as Monday's Most-Watched Series

ABC's "Castle" Leads NBC's "Revolution" by its Largest Total Viewer Margin to Date

Monday Night (8:00-11:00 p.m.)

ABC's line-up of "DWTS" and "Castle" lifted the Net its largest overall audience (12.9 million) since May and best young adult performance (2.3/5) since season premiere Monday - since 9/24/12. ABC topped its broadcast rivals for the 6th consecutive week this season in Total Viewers, leading all 6 half-hours and outdelivering runner-up NBC by 1.9 million viewers (11.0 million - "The Voice"/"Revolution"), CBS by 5.9 million viewers (7.0 million - "HIMYM"/"Partners"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 10.9 million viewers (2.0 million - "The X-Factor").

"Dancing with the Stars: All-Stars" (8:00-10:01 p.m.)

Gaining viewers in each half-hour, ABC's "Dancing with the Stars: All-Stars" (13.9 million) stood as Monday's most-watched TV series for the 4th week in a row, leading NBC's "The Voice" (12.4 million) in head-to-head competition by 1.5 million viewers.

"Castle" (10:00-11:01 p.m.)

Monday's most-watched scripted TV show in its 5th straight telecast, ABC's "Castle" (10.8 million) topped the 10 o'clock hour with its largest margin to-date over NBC's "Revolution" of 2.9 million viewers (7.9 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (National Live + Same Day Program Ratings), 10/29/12.

  [october 2012]  


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