or


[10/30/12 - 11:44 AM]
October 2012 is Disney XD's #1 Month Ever in Prime in Boys 6-14 and Tweens/Boys 9-14
Disney XD spins the numbers for the month to date.

[via press release from Disney XD]

Ratings Highlights for October 2012 - Final National Ratings

October 2012 is Disney XD's #1 Month Ever in Prime in Boys 6-14 and Tweens/Boys 9-14 and #2 Month Ever in Kids 6-14 and Kids 6-11

Cable Growth Leader Across Kid Cable Networks; Disney XD More Than Doubles Nicktoons in Target Demos

October 2012 - Primetime/Total Day

October 2012 ranked as Disney XD's #1 most-watched month in Prime in the network's history (includes its 10 years as Toon Disney) in Boys 6-14 (165,000), Tweens 9-14 (193,000) and Boys 9-14 (117,000), its #2 most-watched month ever in Kids 6-14 (274,000) and Kids 6-11 (213,000), and recorded October-highs in Total Viewers (431,000) and Kids 2-11 (266,000), bolstered by strong performances of original live-action series "Kickin' It" and "Lab Rats," Marvel animated series "Avengers: Earth's Mightiest Heroes" and "Ultimate Spider-Man," along with the series launch of "Crash & Bernstein."

Also impressive, Disney XD emerged as the month's year to year growth leader among all kid cable networks in Kids 6-14 (+25% - 274,000 vs. 220,000), Kids 6-11 (+19% - 213,000 vs. 179,000), Tweens 9-14 (+29% - 193,000 vs. 150,000) and Kids 2-11 (+25% - 266,000 vs. 213,000).

· Disney XD has grown or held its Prime audience year to year for 46 consecutive months in Kids 6-11 - the longest streak of its kind among all kid networks - and for 22 consecutive months in Kids 6-14 and Tweens 9-14.

· Disney XD doubled or more than doubled Nicktoons in Kids 6-14 (+136% - 274,000 vs. 116,000), Kids 6-11 (+132% - 213,000 vs. 92,000) and Kids 2-11 (+106% - 266,000 vs. 129,000), nearly doubled in Total Viewers (+95% - 431,000 vs. 221,000) and nearly tripled in Tweens 9-14 (+184% - 193,000 vs. 68,000).

In Total Day, Disney XD posted its most-watched October on record across target demos, including Total Viewers (307,000), Kids 6-14 (179,000), Kids 6-11 (136,000), Tweens 9-14 (126,000) and Kids 2-11 (173,000).

· Year to year, Disney XD grew by considerable margins in key demos including by 13% in Total Viewers (307,000 vs. 272,000), by 17% in Kids 6-14 (179,000 vs. 153,000), by 25% in Tweens 9-14 (126,000 vs. 101,000) and by 14% in Kids 2-11 (173,000 vs. 152,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, October 2012: 10/1/12-10/28/12; October 2011: 9/26/11-10/30/11.





  [october 2012]  
S
M
T
W
T
F
S
 


· AVENGERS, THE: EARTH'S MIGHTIEST HEROES (DISNEY XD)
· CRASH & BERNSTEIN (DISNEY XD)
· KICKIN' IT (DISNEY XD)
· LAB RATS (DISNEY XD)
· ULTIMATE SPIDER-MAN (DISNEY XD)





most recent ratings | view all posts
[09/25/16 - 11:26 AM]
Saturday's Broadcast Ratings: ABC Tops Demos with College Football
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[09/25/16 - 11:18 AM]
"This Is Us" Grabs NBC's Best Premiere Live + 3 Lift Ever in 18-49 Rating
NBC further spins the numbers for Tuesday, September 20.

[09/25/16 - 11:02 AM]
FOX Comedies - "Brooklyn Nine-Nine," "New Girl" and "Scream Queens" - See Significant Gains in Live + 3
FOX further spins the numbers for Tuesday, September 20.

[09/25/16 - 10:12 AM]
College Football Week 4: ESPN/ABC with Five of the Six Highest Overnights Across All Networks
ESPN spins the numbers for Saturday, September 24.

[09/25/16 - 08:30 AM]
ABC's "S.H.I.E.L.D." Is Tuesday's Biggest Gainer in Adults 18-49 with a Best-Ever 82% Jump
ABC further spins the numbers for Tuesday, September 20.

[09/24/16 - 11:16 AM]
FOX Hit Dramas - "Gotham" and "Lucifer" - See Significant Gains in Live + 3
FOX further spins the numbers for Monday, September 19.

[09/24/16 - 10:06 AM]
Monday's "The Good Place" Is the Week's Top Debut Half-Hour of a New Comedy in Live + 3
NBC further spins the numbers for Monday, September 19.

[09/24/16 - 08:48 AM]
Friday's Broadcast Ratings: "MacGyver" Debuts on Top for CBS
The Eye's reboot leads the night in both total viewers and adults 18-49.

[09/23/16 - 08:41 AM]
Thursday's Broadcast Ratings: CBS, NFL Stifle Its Competition
ABC's "Notorious" (1.2) and FOX's "Pitch" (1.1) are outshined by the Eye's football coverage in adults 18-49.

[09/22/16 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top, But Down
FOX's juggernaut is off nearly 37% from a year ago among adults 18-49.

[09/21/16 - 02:35 PM]
"South Park" Season 20 Premiere Marks Hightest Rated Episode in a Decade
Comedy Central further spins the numbers for Wednesday, September 14.

[09/21/16 - 09:31 AM]
Strong Premieres of "Bull" and "NCIS" Lead CBS to Tuesday Win
CBS spins the numbers for Tuesday, September 20.

[09/21/16 - 09:05 AM]
Tuesday's Broadcast Ratings: Newcomers "This Is Us," "Bull" Open Strong
NBC and CBS see big year-to-year gains among adults 18-49 from both series premieres.

[09/21/16 - 08:45 AM]
"This Is Us" Is NBC's Top-Rated Scripted Show in the Slot in 6 Years
NBC spins the numbers for Tuesday, September 20.

[09/21/16 - 08:21 AM]
ABC's "SHIELD" Returns to Its Top Rating Since Its Mid-Season Premiere in March
ABC spins the numbers for Tuesday, September 20.