ANIMAL PLANET SCARES UP GREAT RATINGS IN OCTOBER
-- Double-digit Gains for the Month Keep Network on Track for Most Watched Year Ever -
(New York, New York, October 31, 2012) -- Animal Planet earned a wicked October with double-digit ratings gains in prime across all major demos including P2+ (+12%, 562K), Households (+12%, 431K), P25-54 (+17%, 236K), P18-49 (+16%, 215K), W25-54 (+22%, 122K) and M25-54 (+13%, 114K). This marks the network's 11thconsecutive month of year-over-year delivery growth among P2+ P25-54, and P18-49.
The stellar October ratings performance is keeping Animal Planet on track to achieve its most-watched year ever in prime and today day respectively among Household (482K, 346K), P25-54 (296K, 192K) and P18-49 (273K, 184K).
The network's October success was driven by record-high prime performances for the new seasons of PIT BULLS AND PAROLEES and TOO CUTE!
PIT BULLS & PAROLEES ranks among the top performing series on the Animal Planet with the "Face Off" episode, which aired October 13, delivering more than 1.1 million P2+ viewers (1.11M) and scoring a series high among HH (847K), W25-54 (407K) and W18-49 (376K).
In addition, the second season of TOO CUTE! to-date is delivering 1.1M P2+ viewers. The "Jungle Kitties & Baby Skunks" episode which aired October 20, became its most watched episode ever delivering 1.4 million P2+ viewers.
In this season of TOO CUTE!, the cuteness expands from kittens and puppies to include some more unusual pets: piglets, hedgehogs and dwarf rabbits. Witness the miracle of our furry friends, which are simply too loveable, too curious and TOO CUTE! TOO CUTE! is produced for Animal Planet by True Entertainment. Glenda Hersh and Steve Weinstock are executive producers for True Entertainment. Lisa Lucas is executive producer for Animal Planet and Patrick Keegan is producer for Animal Planet. Todd Weiser is director of development for Animal Planet.
PIT BULLS & PAROLEES follows Tia Maria Torres, renowned pit bull trainer and founder of Villalobos Rescue Center, as she unites pit bulls and parolees in a mission to rescue both from their troubled pasts. PIT BULLS AND PAROLEES is produced by 44 Blue Productions and Rive Gauche Television. Rasha Drachkovitch is executive producer for 44 Blue Productions. Lisa Lucas is executive producer and Patrick Keegan is producer for Animal Planet.