OVER 8.2 MILLION AMERICANS TURN TO NBC NEWS FOR EXTENDED PRIMETIME COVERAGE OF SANDY
SPECIAL NBC BROADCAST ANCHORED BY BRIAN WILLIAMS BRINGS STORIES OF STORM'S AFTERMATH TO AUDIENCES ACROSS THE COUNTRY
DRAWS 3.5 MIL MORE VIEWERS THAN ABC'S 20/20; #1 NETWORK PRIMETIME BROADCAST AMONG YOUNGER VIEWERS
OCTOBER 31, 2012 -- One day after Hurricane Sandy slammed into the East Coast, NBC News presented a special hour of primetime coverage anchored by Brian Williams (Tuesday, Oct. 30 at 10pm/9 CT). NBC and Weather Channel correspondents spread throughout the impacted region reported on the record-breaking hybrid storm system that swamped neighborhoods, paralyzed the nation's biggest city, and left millions of families from the Carolinas to Ohio without power.
The NBC News special coverage averaged 8.288 million total viewers, +72% (+3,469,000) more than ABC's 4.819 million (20/20 special: The Perfect Storm).
In A18-49, NBC averaged a 2.9 rating, outdelivering CBS' 1.7 by +71% (+1.2 rating points) and ABC's 1.3 by +123% (+1.6 points).
In A25-54, NBC averaged a 3.5 rating, +46% (+1.1 rating points) ahead of CBS and +106% (+1.8 points) ahead of ABC.