* Currently available fast-affiliate ratings are not time
zone-adjusted and typically understate live NFL telecasts.
* In time zone-adjusted metered-market results, the
Cowboys-Falcons game was #1 in its time period with a preliminary 14.6 rating, 23 share in metered-market households, currently a five-week high for "Sunday Night Football" (best since Giants-Eagles on September 30, 15.6/25 in metered-market households).
* Though fast-affiliate ratings are subject to significant upward
adjustment for "Sunday Night Football," they currently show NBC winning Sunday night in every key ratings category -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.