NICKELODEON'S "SPONGEBOB SQUAREPANTS" AND "TEENAGE MUTANT NINJA TURTLES" TOP TV WITH KIDS AND TOTAL VIEWERS FOR THIRD STRAIGHT WEEK
NEW YORK - Nov. 6, 2012 - Nickelodeon's SpongeBob SquarePants and Teenage Mutant Ninja Turtles (TMNT) continued their winning streak for a third straight week with SpongeBob topping all TV with kids 2-11 and TMNT winning its time period by double digits among K 2-11 across all TV for the week of Oct. 28 - Nov. 4, 2012.
The Saturday, Nov. 3, TMNT averaged a 5.6/1.9 million with kids 2-11 and 3.7 million total viewers. The show was number-one in its 11 a.m. (ET/PT) time period with both demos on all TV, outpacing the closest competitor (The Disney Channel) by +51% with K2-11 and +92% with total viewers. The Saturday morning premiere also ranks as the number two animated series for the week with K2-11 (behind only SpongeBob).
SpongeBob SquarePants claimed the top spot as the number one kids' show on all TV for the third straight week. "The Good Krabby Name/Move It or Lose It" (Saturday, Oct. 27 at 10:30 a.m., ET/PT), averaged a 6.3/2.1 million with K2-11 and 4.2 million total viewers--ranking as the most-watched kids' program among total viewers for the week.
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 17 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).