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[11/13/12 - 08:45 AM]
ABC's "Dancing with the Stars" and "Castle" Grow in Viewers and Young Adults on Monday
ABC spins the numbers for Monday, November 12.

[via press release from ABC]

ABC's "Dancing with the Stars" and "Castle" Grow in Viewers and Young Adults on Monday

Featuring DWTS: All Stars and Castle, ABC finished as the most-watched net to lead the pack for the 8th consecutive Monday this season, topping NBC by 3.0 million viewers (The Voice/Revolution), CBS by 5.2 million viewers (HIMYM/Partners/2 Broke Girls/Mike & Molly/Hawaii Five-0) and Fox by 8.0 million viewers (Bones/The Mob Doctor). Additionally in Adults 18-49, ABC defeated Fox on the evening by 57%.

Please Note: ABC's programming was preempted in Pittsburgh and Kansas City for local coverage of the Monday Night Football game.

Building its numbers from its first hour to its second hour, ABC's Dancing with the Stars: All-Stars took first place in its time slot and registered as the most-watched TV series for the 6th straight Monday, outdrawing NBC's The Voice in head-to-head competition by season-best 2.8 million viewers. In addition, ABC's Dancing outdelivered Fox's dramas in the 2-hour time period by 57% with Adults 18-49.

· Gaining week to week in viewers (+6%) and young adults (+5%), ABC's DWTS: All Stars generated its largest audience of the season.

Monday's most-watched scripted TV program in its 7th consecutive broadcast, ABC's Castle topped the 10 o'clock hour by season-best margins, leading CBS' Hawaii Five-0 by 3.0 million viewers and NBC's Revolution of 3.6 million viewers. In addition, the ABC drama ranked #1 in the hour among key Women demographics (W18-49/W25-54).

· ABC's Castle was up over the prior week in Total Viewers (+7%) and Adults 18-49 (+11%).

Quick Take for Monday, November 12, 2012 (Fast Affiliate Live+ Same Day Ratings)

ABC is the Top Broadcaster in Total Viewers for the 8th Monday in a Row

"DWTS: All-Stars" Generates its Most-Watched Telecast of the Season

At 10pm, ABC's "Castle" Stands as Monday's Top Scripted Program, Leading NBC's "Revolution" and CBS' "Hawaii Five-0" By Season-Best Margins in Total Viewers

Monday Night (8:00-11:00 p.m.)

Featuring "DWTS: All Stars" and "Castle," ABC finished as the most-watched net to lead the pack for the 8th consecutive Monday this season, topping NBC by 3.0 million viewers (10.1 million - "The Voice"/"Revolution"), CBS by 5.2 million viewers (7.9 million - "HIMYM"/"Partners"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 8.0 million viewers (5.1 million - "Bones"/"The Mob Doctor"). Additionally in Adults 18-49, ABC defeated Fox on the evening by 57% (2.2/5 vs. 1.4/3).

Please Note: ABC's programming was preempted in Pittsburgh and Kansas City for local coverage of the Monday Night Football game.

"Dancing with the Stars: All-Stars" (8:00-10:00 p.m.)

Building its numbers from its first hour to its second hour, ABC's "Dancing with the Stars: All-Stars" took first place in its time slot and registered as the most-watched TV series for the 6th straight Monday, outdrawing NBC's "The Voice" in head-to-head competition by a season-best 2.8 million viewers (14.3 million vs. 11.5 million). In addition, ABC's "Dancing" outdelivered Fox's dramas in the 2-hour time period by 57% with Adults 18-49 (2.2/5 vs. 1.4/3).

· Gaining week to week in viewers (+6%) and young adults (+5%), ABC's "DWTS: All Stars" generated its largest audience of the season.

"Castle" (10:00-11:00 p.m.)

Monday's most-watched scripted TV program in its 7th consecutive broadcast, ABC's "Castle" (10.7 million) topped the 10 o'clock hour by season-best margins, leading CBS' "Hawaii Five-0" by 3.0 million viewers (7.7 million) and NBC's "Revolution" of 3.6 million viewers (7.1 million). In addition, the ABC drama ranked No. 1 in the hour among key Women demographics (W18-49/W25-54).

· ABC's "Castle" was up over the prior week in Total Viewers (+7%) and Adults 18-49 (+11%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 11/12/12.





  [november 2012]  
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M
T
W
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F
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· 2 BROKE GIRLS (CBS)
· BONES (FOX)
· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HAWAII FIVE-0 (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MIKE & MOLLY (CBS)
· MOB DOCTOR, THE (FOX)
· MONDAY NIGHT FOOTBALL (ESPN)
· PARTNERS (CBS)
· REVOLUTION (NBC)
· VOICE, THE (NBC)





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