DISCOVERY CHANNEL BEAT FOX IN KEY P18-49 and P25-54 DEMO IN FRIDAY PRIME TIME ON NOVEMBER 16
GOLD RUSH #1 Cable Program on Friday in Total Viewers and Persons, Men, and Women 25-54
Pushed by the compelling characters of both GOLD RUSH and JUNGLE GOLD, Discovery Channel beat FOX in the key demos of P18-49 and P-25-54 during Prime Time on Friday, Nov. 16. Discovery Channel also beat all Broadcast and Cable networks, including ABC, CBS, FOX, NBC, ESPN, History, TNT and USA, among Men 25-54 and Men 18-49; both series are now in their fourth week of premieres.
GOLD RUSH at 9PM ET/PT was the #1 program on cable in total viewers P2+; Persons, Men, and Women 25-54; Persons and Men 18-49; and Persons 18-34 delivery, no exclusions. GOLD RUSH earned a 2.89 HH/2.35 P25-54 rating, and it was viewed by 4.01 million viewers P2+. It also beat every program on both broadcast and cable television in key male demos that included Men 25-54 and 18-49 delivery, no exclusions.
The 10PM ET/PT premiere of JUNGLE GOLD was second only to GOLD RUSH as #2 cable program, no exclusions, among Persons and Men 25-54, and Persons and Men 18-49 delivery on Friday night. The episode earned a 1.90 HH/1.46 P25-54 rating, and was viewed by 2.69 million viewers P2+. Jungle Gold also out-delivered most broadcast programs among Men on Friday evening, earning the #5 spot in ALL OF TELEVISION in M25-54/18-49 delivery.
All-new episodes of GOLD RUSH and JUNGLE GOLD will air this Friday, November 23 at 9 and 10 PM ET/PT.