or


[11/28/12 - 09:57 AM]
Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network and Drives Network to 11th Consecutive Month of Audience Growth
The Hub spins the numbers for the week of November 19-25.

[via press release from The Hub]

STRONG HOLIDAY WEEK PROGRAMMING CAPS BEST-EVER NOVEMBER FOR THE HUB TV NETORK AND DRIVES NETWORK TO 11TH CONSECUTIVE MONTH OF AUDIENCE GROWTH

Driven by Continued Momentum of Original Series, Movie Events; Newest Original Series "Littlest Pet Shop" Continues Stellar Performance

LOS ANGELES - The Hub TV Network, one of the fastest growing cable networks, powered to its best-ever November and continued its growth momentum with its 11th month of year-over-year audience growth, capped by strong performances of holiday-week programming November 19-25, 2012.

The week and month were driven by stellar performances of The Hub's original series, in particular the continued outstanding performances of its recently premiered series, "Littlest Pet Shop" and the new-season episodes of returning pop culture phenomenon "My Little Pony Friendship is Magic." Both animated series are produced by Hasbro Studios. The Hub's post-Thanksgiving "Black Friday" movie marathon also earned strong audience deliveries.

For the week, the network also continued to earn significant audience deliveries with its key original series, including "Pound Puppies," Family Game Night" (both produced by Hasbro Studios), "Care Bears: Welcome to Care-a-Lot," "Dan Vs." and "The Aquabats! Super Show!"

In November the network's new series "Littlest Pet Shop," which premiered November 10, was the top-ranked series on The Hub among all key demographics.

For the month of November, in Total Day and in Prime time, The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

For the week of November 19-25, in Total Day and in Prime, The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

November Monthly Highlights

Daypart Performance Highlights

· In Total Day, The Hub delivered its best November ever among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for 11 consecutive months.

· In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+16%, 52,000), Women 18-49 (+32%, 37,000), Adults 18-49 (+48%, 71,000), Persons 2+ (+25%, 170,000) and Households (+26%, 115,000).

Program Performance (all times ET)

· "Littlest Pet Shop" (all telecasts averaged together) is the top ranked series of the month on The Hub with Kids 2-11 (150,000), Kids 6-11 (85,000), Women 18-49 (45,000), Persons 2+ (259,000) and Households (168,000).

· The series premiere of "Littlest Pet Shop" (Saturday, November 10, 11 a.m.) set The Hub's delivery record for an original series premiere with Kids 2-11 (351,000), Kids 6-11 (160,000), Adults 18-49 (159,000), Persons 2+ (577,000) and Households (326,000).

· The season three premiere of "My Little Pony Friendship Is Magic" (Saturday, November 10, 10 a.m.) was the highest season debut of the show since it premiered on The Hub in 2010, and marked the third year of consecutive growth with kids and adults. Kids 2-11 (391,000), Kids 6-11 (171,000), Women 18-49 (106,000), Adults 18-49 (179,000), Persons 2+ (686,000) and Households (388,000) all delivered their highest season premiere ratings for the series.

Week of 11/19/12

Daypart Performance Highlights

· In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+17%, 27,000), Women 18-49 (+19%, 25,000), Adults 18-49 (+13%, 45,000), Persons 2+ (+9%, 126,000) and Households (+10%, 89,000).

· In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+97%, 57,000), Kids 6-11 (+68%, 32,000), Women 18-49 (+30%, 30,000), Adults 18-49 (+23%, 54,000), Persons 2+ (+35%, 154,000) and Households (+28%, 102,000).

Program Performance (all times ET)

· A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+117%, 280,000), Kids 6-11 (+460%, 140,000), Women 18-49 (+314%, 87,000), Adults 18-49 (+247%, 125,000), Persons 2+ (+192%, 494,000) and Households (+143%, 316,000).

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+96%, 214,000), Kids 6-11 (+345%, 138,000), Women 18-49 (+63%, 49,000), Adults 18-49 (+30%, 61,000), Persons 2+ (+89%, 304,000) and Households (+111%, 222,000).

· A new episode of "Pound Puppies" (Saturday, 9 a.m.) earned year-to-year delivery gains among Kids 6-11 (+28%, 55,000 and Households (+46%, 194,000).

· The Hub's Black Friday Movie Marathon (4 p.m. - 4 a.m.), featuring "Cats & Dogs" (4 p.m. - 6 p.m. and 10 p.m. - 12 a.m.), "Cats & Dogs: The Revenge of Kitty Galore" (6 p.m. - 8 p.m. and 12 a.m. - 2 a.m.) and "Monster House" (8 p.m. - 10 p.m. and 2 a.m. - 4 a.m.), earned year-to-year delivery gains among Kids 2-11 (+166%, 93,000), Kids 6-11 (+104%, 57,000), Women 18-49 (+113%, 34,000), Adults 18-49 (+121%, 62,000), Persons 2+ (+152%, 214,000) and Households (+161%, 146,000).

· A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+393%, 74,000), Women 18-49 (+820%, 46,000), Adults 18-49 (+125%, 54,000), Persons 2+ (+202%, 130,000) and Households (+122%, 100,000).

· A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+71%, 72,000), Women 18-49 (+227%, 36,000), Adults 18-49 (+66%, 53,000) and Persons 2+ (+42%, 138,000).

· A new episode of "Dan Vs." (Saturday, 4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+29%, 62,000) and Kids 6-11 (+73%, 52,000).

· "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned a year-to-year delivery gain among Kids 6-11 (+84%, 79,000).

(Source: The Nielsen Company, program based dayparts, most current, 10/29/12-11/25/12 vs. 10/31/11-11/27/11; 11/19/12-11/25/12 vs. 11/21/11-11/27/11, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [november 2012]  
S
M
T
W
T
F
S
    


· DAN VS (HUB)
· FAMILY GAME NIGHT (HUB)









most recent ratings | view all posts
[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.