or


[11/28/12 - 09:57 AM]
Strong Holiday Week Programming Caps Best-Ever November for The Hub TV Network and Drives Network to 11th Consecutive Month of Audience Growth
The Hub spins the numbers for the week of November 19-25.

[via press release from The Hub]

STRONG HOLIDAY WEEK PROGRAMMING CAPS BEST-EVER NOVEMBER FOR THE HUB TV NETORK AND DRIVES NETWORK TO 11TH CONSECUTIVE MONTH OF AUDIENCE GROWTH

Driven by Continued Momentum of Original Series, Movie Events; Newest Original Series "Littlest Pet Shop" Continues Stellar Performance

LOS ANGELES - The Hub TV Network, one of the fastest growing cable networks, powered to its best-ever November and continued its growth momentum with its 11th month of year-over-year audience growth, capped by strong performances of holiday-week programming November 19-25, 2012.

The week and month were driven by stellar performances of The Hub's original series, in particular the continued outstanding performances of its recently premiered series, "Littlest Pet Shop" and the new-season episodes of returning pop culture phenomenon "My Little Pony Friendship is Magic." Both animated series are produced by Hasbro Studios. The Hub's post-Thanksgiving "Black Friday" movie marathon also earned strong audience deliveries.

For the week, the network also continued to earn significant audience deliveries with its key original series, including "Pound Puppies," Family Game Night" (both produced by Hasbro Studios), "Care Bears: Welcome to Care-a-Lot," "Dan Vs." and "The Aquabats! Super Show!"

In November the network's new series "Littlest Pet Shop," which premiered November 10, was the top-ranked series on The Hub among all key demographics.

For the month of November, in Total Day and in Prime time, The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

For the week of November 19-25, in Total Day and in Prime, The Hub earned year-to-year delivery gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

November Monthly Highlights

Daypart Performance Highlights

· In Total Day, The Hub delivered its best November ever among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households for 11 consecutive months.

· In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+16%, 52,000), Women 18-49 (+32%, 37,000), Adults 18-49 (+48%, 71,000), Persons 2+ (+25%, 170,000) and Households (+26%, 115,000).

Program Performance (all times ET)

· "Littlest Pet Shop" (all telecasts averaged together) is the top ranked series of the month on The Hub with Kids 2-11 (150,000), Kids 6-11 (85,000), Women 18-49 (45,000), Persons 2+ (259,000) and Households (168,000).

· The series premiere of "Littlest Pet Shop" (Saturday, November 10, 11 a.m.) set The Hub's delivery record for an original series premiere with Kids 2-11 (351,000), Kids 6-11 (160,000), Adults 18-49 (159,000), Persons 2+ (577,000) and Households (326,000).

· The season three premiere of "My Little Pony Friendship Is Magic" (Saturday, November 10, 10 a.m.) was the highest season debut of the show since it premiered on The Hub in 2010, and marked the third year of consecutive growth with kids and adults. Kids 2-11 (391,000), Kids 6-11 (171,000), Women 18-49 (106,000), Adults 18-49 (179,000), Persons 2+ (686,000) and Households (388,000) all delivered their highest season premiere ratings for the series.

Week of 11/19/12

Daypart Performance Highlights

· In Total Day, The Hub earned year-to-year delivery gains among Kids 6-11 (+17%, 27,000), Women 18-49 (+19%, 25,000), Adults 18-49 (+13%, 45,000), Persons 2+ (+9%, 126,000) and Households (+10%, 89,000).

· In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+97%, 57,000), Kids 6-11 (+68%, 32,000), Women 18-49 (+30%, 30,000), Adults 18-49 (+23%, 54,000), Persons 2+ (+35%, 154,000) and Households (+28%, 102,000).

Program Performance (all times ET)

· A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+117%, 280,000), Kids 6-11 (+460%, 140,000), Women 18-49 (+314%, 87,000), Adults 18-49 (+247%, 125,000), Persons 2+ (+192%, 494,000) and Households (+143%, 316,000).

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+96%, 214,000), Kids 6-11 (+345%, 138,000), Women 18-49 (+63%, 49,000), Adults 18-49 (+30%, 61,000), Persons 2+ (+89%, 304,000) and Households (+111%, 222,000).

· A new episode of "Pound Puppies" (Saturday, 9 a.m.) earned year-to-year delivery gains among Kids 6-11 (+28%, 55,000 and Households (+46%, 194,000).

· The Hub's Black Friday Movie Marathon (4 p.m. - 4 a.m.), featuring "Cats & Dogs" (4 p.m. - 6 p.m. and 10 p.m. - 12 a.m.), "Cats & Dogs: The Revenge of Kitty Galore" (6 p.m. - 8 p.m. and 12 a.m. - 2 a.m.) and "Monster House" (8 p.m. - 10 p.m. and 2 a.m. - 4 a.m.), earned year-to-year delivery gains among Kids 2-11 (+166%, 93,000), Kids 6-11 (+104%, 57,000), Women 18-49 (+113%, 34,000), Adults 18-49 (+121%, 62,000), Persons 2+ (+152%, 214,000) and Households (+161%, 146,000).

· A new episode of "Care Bears: Welcome to Care-a-Lot" (Saturday, 8 a.m.) earned year-to-year delivery gains among Kids 2-11 (+393%, 74,000), Women 18-49 (+820%, 46,000), Adults 18-49 (+125%, 54,000), Persons 2+ (+202%, 130,000) and Households (+122%, 100,000).

· A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+71%, 72,000), Women 18-49 (+227%, 36,000), Adults 18-49 (+66%, 53,000) and Persons 2+ (+42%, 138,000).

· A new episode of "Dan Vs." (Saturday, 4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+29%, 62,000) and Kids 6-11 (+73%, 52,000).

· "The Aquabats! Super Show!" (Saturday, 12 p.m.) earned a year-to-year delivery gain among Kids 6-11 (+84%, 79,000).

(Source: The Nielsen Company, program based dayparts, most current, 10/29/12-11/25/12 vs. 10/31/11-11/27/11; 11/19/12-11/25/12 vs. 11/21/11-11/27/11, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [november 2012]  
S
M
T
W
T
F
S
    


· DAN VS (HUB)
· FAMILY GAME NIGHT (HUB)





most recent ratings | view all posts
[01/22/17 - 08:27 AM]
Saturday's Broadcast Ratings: NBA Tips Off ABC Victory in Demos
The Alphabet leads the night in adults 18-49 while CBS is the most-watched network.

[01/22/17 - 08:24 AM]
"NBA Saturday Primetime on ABC": Season Two Debut Is Highest-Rated Non-Christmas NBA Game of the Season Across ABC and ESPN
ESPN spins the numbers for Saturday, January 21.

[01/22/17 - 08:17 AM]
"Saturday Night Live," with Host Aziz Ansari and Musical Guest Big Sean, Scores the Show's Top Overnights Since Nov. 12
NBC spins the numbers for Saturday, January 21.

[01/21/17 - 08:34 AM]
ABC Is #1 on Friday for the 3rd Straight Week with "Last Man Standing" as the Top-Rated Show
ABC spins the numbers for Friday, January 20.

[01/21/17 - 08:24 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Honors with ABC
"Blue Bloods" leads the night in total viewers while "Last Man Standing" takes the crown among adults 18-49.

[01/21/17 - 08:20 AM]
"Grimm" Maintains 100% Week to Week in 18-49 and 99.7% in Total Viewers
NBC spins the numbers for Friday, January 20.

[01/20/17 - 12:46 PM]
"Braking" News: Premiere of "Mickey and the Roadster Racers" Takes the Checkered Flag, Fuels Disney Junior and Disney Channel to Pole Position
Disney Channel further spins the numbers for Sunday, January 15.

[01/20/17 - 09:38 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Original Sparks CBS Victory
The Eye wins the night in total viewers and adults 18-49.

[01/19/17 - 02:15 PM]
History's "Six" Opens Strong with 2.6 Million Total Viewers
History spins the numbers for Wednesday, January 18.

[01/19/17 - 10:42 AM]
Discovery's New Survival Series "The Wheel" Delivers Cable's Best Friday Launch Since 2015
Discovery further spins the numbers for Friday, January 13.

[01/19/17 - 08:51 AM]
Wednesday's Broadcast Ratings: "Speechless" Tops Tight Demo Race for ABC
ABC, CBS, FOX and NBC all finish within a tenth of each other among adults 18-49.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.