[12/11/12 - 10:32 AM]
On its First Week of Repeats, "Katie" Scores Strong Retention to Stand as the #1 New Syndie Talker
Disney-ABC Domestic Television spins the numbers for the week of November 26-December 2.

[via press release from Disney-ABC Domestic Television]

Ratings Report, Week of November 26, 2012 (National Live + Same Day Program Ratings)

During its First Ever Week of Repeats, "Katie" Finishes as the No. 1 New Syndicated Talk Show for the 12th Straight Week, Beating a Week of "Steve Harvey" Originals

Despite Airing Repeats, "Katie" Retains 100% of its Week-Earlier Women Delivery

Season to Date Versus All Syndie Talkers, "Katie" is a Top-Tier Show Across Demos

"Katie" National Ratings - Week 12

During the show's first-ever week of repeats (w/o 11/26/12), "Katie" stood as the No. 1 freshman syndicated talk show for the 12th straight week with Total Viewers (2.226 million) and Households (1.7 rating), defeating runner-up "Steve Harvey" (1.5 rating and 1.955 million) with a week of originals by 13% and 14%, respectively. "Katie" continues to trend as TV's biggest new syndicated talk show since 2009 - going back to the debut season of "Dr. Oz."

· Despite airing repeats during the week, "Katie" retained nearly all of its week-earlier Total Viewer (96%) and Household (94%) numbers, while holding 100% across each of the key Women demos (W18-34/W18-49/W25-54).

· Season to date out of 17 total talk shows in the syndicated market, freshman "Katie" places among the top-tier across all key measures, including Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.476 million) and Women 25-54 (No. 6 - 1.1 rating).

"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 11/26/12.

  [december 2012]  


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