or


[12/14/12 - 08:49 AM]
ABC's Thursday Winter Finales Grow - "Scandal" Hits All-Time Highs for the 2nd Week Running
ABC spins the numbers for Thursday, December 13.

[via press release from ABC]

ABC's Thursday Winter Finales Grow - "Scandal" Hits All-Time Highs for the 2nd Week Running

Early info on ABC's Thursday, ahead of the regular press release.

ABC earned second place on Thursday in viewers and young adults, matching its top Thursday since October with regular programming on the night - since 10/18/12 and 10/4/12, respectively.

Note: ABC's lineup was preempted in Philadelphia for local NFL coverage.

Soaring over its lead-in at 9pm (+158%), ABC's winter finale of Grey's Anatomy won its hour and finished as Thursday's #1 drama for its 9th consecutive telecast this season in Adults 18-49. During the 9'clock hour among young adults, Grey's outdelivered CBS' Person of Interest by 3%, Fox's Glee by 55% and NBC's Take It All by 158%. In addition, the ABC drama continued to dominate its hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Grey's was up week to week among Adults 18-49 (+3%).

Marking its best-ever young adult lead-in retention out of an original Grey's (87%) in its winter finale, ABC's Scandal defeated CBS' Elementary for the 2nd straight week Adults 18-49 (+17%) to qualify as the #1 series in the 10 o'clock hour for the 3rd straight week. Additionally, Scandal continued to lead by double to triple-digit margins over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), taking first place in the hour for its 5th straight broadcast with W18-49 and W25-54.

· Growing for its 3rd straight telecast in viewers (+5%) and young adults (+8%), Scandal achieved all-time highs for the 2nd week running in Total Viewers and across all key Adult demos (AD18-34/AD18-49/AD25-54).

Quick Take for Thursday, December 13, 2012 (National Live + Same Day Program Ratings)

ABC Matches its Best Thursday with Regular Programming Since October

Up Week to Week, "Grey's" Winter Finale Wins the 9pm Hour in Adults 18-49 And Qualifies as Thursday's No. 1 Drama for its 9th Consecutive Broadcast

Hitting All-Time Highs for the 2nd Week Running, ABC's "Scandal" Winter Finale Finishes as the No. 1 TV Series in its Hour for the 3rd Week in a Row in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC earned second place on Thursday in viewers (7.4 million) and young adults (2.3/6), matching its top Thursday since October with regular programming on the night - since 10/18/12 and 10/4/12, respectively.

Note: ABC's lineup was preempted in Philadelphia for local NFL coverage.

"Grey's Anatomy" (9:00-10:00 p.m.)

Spiking over its lead-in at 9:00 p.m. (+158%), ABC's winter finale of "Grey's Anatomy" won its hour and finished as Thursday's No. 1 drama for its 9th consecutive telecast this season in Adults 18-49. During the 9'clock hour among young adults, "Grey's" (3.1/8) outdelivered CBS' "Person of Interest" by 3% (3.0/8), Fox's "Glee" by 55% (2.0/5) and NBC's "Take It All" by 158% (1.2/3). In addition, the ABC drama continued to dominate its hour with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· "Grey's" was up week to week among Adults 18-49 (+3%).

"Scandal" (10:00-11:00 p.m.)

Marking its best-ever young adult lead-in retention out of an original "Grey's" (87%) in its winter finale, ABC's "Scandal" (2.7/7) defeated CBS' "Elementary" (2.3/6) for the 2nd straight week in Adults 18-49 (+17%) to qualify as the No. 1 series in the 10 o'clock hour for the 3rd straight week. "Scandal" continued to lead by double to triple-digit margins over "Elementary" with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), taking first place in the hour for its 5th straight broadcast with W18-49 and W25-54.

· Growing for its 3rd straight telecast in viewers (+5%) and young adults (+8%), "Scandal" achieved all-time highs for the 2nd week running in Total Viewers (7.8 million) and across all key Adult demos: AD18-34 (2.2/7), AD18-49 (2.7/7) and AD25-54 (3.1/8).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/13/12.





  [december 2012]  
S
M
T
W
T
F
S
      


· ELEMENTARY (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· PERSON OF INTEREST (CBS)
· SCANDAL (ABC)
· TAKE IT ALL (NBC)









most recent ratings | view all posts
[08/02/15 - 08:50 AM]
Saturday's Broadcast Ratings: "Celebrity Family Feud" Repeats Power Demo Victory for ABC
The Alphabet leads the night among adults 18-49.

[08/02/15 - 08:36 AM]
"Aquarius" Grows by 50% Week to Week in Adult 18-49 for Its Top Rating to Date Among Three Saturday Telecasts
NBC spins the numbers for Saturday, August 1.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.