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[12/24/12 - 08:47 AM]
ABC's "The Sound of Music" Rebroadcast is Up Year to Year
ABC spins the numbers for Sunday, December 23.

[via press release from ABC]

ABC's "The Sound of Music" Rebroadcast is Up Year to Year

Opposite NBC's Sunday Night Football (San Francisco-Seattle) and Fox's big NFL primetime overrun into the first hour of the night, ABC's 4-hour rebroadcast of The Sound of Music delivered solid increases over last year's telecast, up by 1.5 million viewers and by 22% in Adults 18-49.

· ABC's encore movie beat out CBS' line up on the night, which included a first-run 60 Minutes, by 22% in Adults 18-49.

· Gaining viewers in each hour, The Sound of Music doubled its Total Viewer (+100%) and Adult 18-49 (+117%) numbers from its first hour to its final hour.

Quick Take for Sunday, December 23, 2012 (Fast Affiliate Live + Same Day Ratings)

Opposite Strong NFL-Driven Competition, ABC's "The Sound of Music" Rebroadcast is Up Year to Year by 1.5 Million Viewers and by 22% in Adults 18-49

"The Sound of Music" Doubles its Total Viewer and Young Adult Numbers From Start to Finish and Beats Out CBS by 22% on Sunday Night in Adults 18-49

"The Sound of Music" (7:00-11:00 p.m.)

Opposite NBC's "Sunday Night Football" (San Francisco-Seattle) and Fox's big NFL primetime overrun into the first hour of the night, ABC's 4-hour rebroadcast of "The Sound of Music" delivered solid increases over last year's telecast (on 12/24/11), up by 1.5 million viewers (5.2 million vs. 3.7 million) and by 22% in Adults 18-49 (1.1/3 vs. 0.9/3).

· ABC's encore movie telecast beat out CBS' lineup on the night, which included a first-run "60 Minutes," by 22% in Adults 18-49 (1.1/3 vs. 0.9/3).

· Gaining viewers in each hour, "The Sound of Music" doubled its Total Viewer (+100% - 3.1 million to 6.2 million) and Adult 18-49 (+100% - 0.6/2 to 1.2/4) numbers from its first half-hour to its final half-hour.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/23/12.





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