or


[12/28/12 - 10:28 AM]
ABC Family's 15th Annual "25 Days of Christmas" Soars to Record Levels; Pacing for #1 Year Ever in 2012
ABC Family spins the numbers for December 1-25 plus the year to date.

[via press release from ABC Family]

Ratings Highlights for 25 Days of Christmas 2012 - Final National Ratings

15th Annual "25 Days of Christmas" Programming Event Wraps at Record Levels in Total Viewers and Across Key 18-34s, 18-49s and 12-34s ~Reaches Over 100 Million Unique Viewers for the 6th Consecutive Year ~Ranks Solid #1 Across All Cable in the Daypart and Drives Network Weekly Highs

"Dr. Seuss' How the Grinch Stole Christmas" is Cable's #1 Movie Across Targets; Is ABC Family's #3 Telecast Ever in Total Viewers and Adults 18-49

2012 and December 2012 Set to Deliver Network Highs in Prime in Women 18-34 and 18-49; Pacing as #1 Cable TV Network of 2012 in Females 12-34

ABC Family - 25 Days of Christmas, 2012 to date and December 2012 to date

In its 15th year, one of the year's biggest events across all cable TV, ABC Family's "25 Days of Christmas," soared to record levels in Total Viewers (2.8 million), Adults 18-34 (701,000), Women 18-34 (456,000), Adults 18-49 (1.3 million), Women 18-49 (809,000), Viewers 12-34 (979,000) and Females 12-34 (640,000), driving #1 ranks in the daypart across the demos and powering weekly Prime highs during the "The Mistle-Tones'" premiere week (Dec. 3-9, 2012). Additionally, "25 Days of Christmas" reached over 100 million unique Total Viewers for the 6th consecutive year, 6% higher than in 2011 (106.9 million vs. 101.3 million).

· ABC Family registered impressive double-digit increases versus "25 Days 2011" across all demos, including by 17% in Total Viewers (2.8 million vs. 2.4 million), by 18% in Adults 18-49 (1.3 million vs. 1.1 million) and by 15% in Viewers 12-34 (979,000 vs. 855,000).

· Also noteworthy, with 1 week remaining in 2012 and December 2012, ABC Family is pacing at record yearly and monthly highs across its core female demos 18-34, 18-49 and 12-34. "Pretty Little Liars" will rank as cable TV's #1 scripted series of 2012 in Females 12-34 (2.2 million/4.9 rating), and the #2 scripted cable TV series in Women 18-34 (1.2 million/3.6 rating) and Viewers 12-34 (2.5 million/2.8 rating). In fact, "Pretty Little Liars" finished #6 on Twitter's 2012 Trend List (10.5 million - #1 among scripted TV dramas), and impressively still holds the record for a single tweeted episode (1.52 million interactions for its mid-season finale).

· The December 2 airing of "Dr. Seuss' How the Grinch Stole Christmas" (7:00 - 9:30 p.m.) was the #1 cable TV movie during the event in Total Viewers and all target 18-34, 18-49 and 12-34 demos. In fact, it now stands as the network's #3 telecast ever in Total Viewers and Adults 18-49, and is the #1 cable TV movie of 2012/13 to date in Adults 18-34, Viewers 12-34 and Females 12-34.

· Premiere of original movie "The Mistle-Tones" (12/9/12, Sun., 8:00 - 10:00 p.m.) ranked as cable TV's #1 telecast in the time period in Adults 18-34 (765,000), Women 18-34 (603,000), Adults 18-49 (1.4 million), Women 18-49 (1.1 million), Viewers 12-34 (1.3 million) and Females 12-34 (1.0 million), becoming the network's #3 original movie in the event's history in the younger females demos.

· Overall, led by "Dr. Seuss' How the Grinch Stole Christmas," ABC Family aired 3 of the Top 4 movies in Total Viewers, Top 5 in Women 18-34, 3 of the Top 5 in Adults 18-49,Top 3 in Women 18-49 and Top 4 in Viewers 12-34/Females 12-34:

Source: NTI, U.S. Ratings, 12/1/12-12/25/12, 7:00 - 10:00 p.m., Live + SD; "December 2012": 11/26/12-12/23/2012, most current; 2012 to date: 12/26/11-12/23/12, most current.





  [december 2012]  
S
M
T
W
T
F
S
      


· MISTLETONES, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.

[11/30/17 - 06:28 AM]
"Tosh.0" and "The Jim Jefferies Show" Finish Fall Seasons with Ratings Increases
Comedy Central further spins the numbers for the season to date.