or


[01/03/13 - 10:41 AM]
ABC Family Earns Historic #1 Prime Ranking Across All Cable in 2012 in Females 12-34; #1 Year Ever in Target Women
ABC Family spins the numbers for the year to date.

[via press release from ABC Family]

Ratings Highlights for 2012 - Final National Ratings

ABC Family Earns Historic #1 Ranking in Prime Across All Cable in Core Female Millennials; #1 Year Ever in Women 18-34 and Women 18-49

~Levies Highest Annual Competitive Rank Ever in Women 18-34 and Women 18-49

~"Pretty Little Liars" Ranks as Cable's TV #1 Scripted Series in Females 12-34

~Newcomer "Baby Daddy" is the #1 New Cable Comedy of Summer 2012

Another December and Fourth Quarter to Remember for ABC Family

~ Cable TV's #1 Network for the 4th Straight December in Core Female Demos

~ #1 Quarter in Adults 18-34 and Adults 18-49; #1 Cable TV Network in Women 18-34

~ 15th Annual "25 Days of Christmas" Programming Event Soars to Records Levels

The Walt Disney Company Owns 3 of Cable TV's Top 4 Networks in Prime for 6th Straight December in Total Viewers, and 3 of the Top 10 for 4th Straight Year

ABC Family - 2012

In another standout year, 2012 wrapped as ABC Family's most-watched year on record in Prime in target female demos Women 18-34 (280,000) and Women 18-49 (449,000), and qualified as the network's #2 year of all time in Adults 18-34 (392,000), Viewers 12-34 (592,000) and Females 12-34 (435,000). Impressively, 2012 marked ABC Family's 9th consecutive year of growth in Women 18-49 and 7th straight year in Women 18-34.

Competitively, for the first time in the network's history ABC Family emerged as the year's #1 cable TV network in Females 12-34, recorded its highest annual Prime rank ever in Adults 18-34 (#7) and Women 18-34 (#2), matched last year's all-time high in Women 18-49 (#3), and for the 4th straight year Top 10 ranks were achieved in Total Viewers (#10) and Adults 18-49 (#9). In fact, 2012 also marked the 4th consecutive year The Walt Disney Company owned 3 of cable TV's Top 10 networks in Total Viewers, with Disney Channel (#2 - 2.4 million), ESPN (#3 - 2.3 million) and ABC Family (#10 - 1.4 million).

"2012 was a great year for ABC Family," said Michael Riley, President ABC Family. "We created a Wednesday night comedy block with the launch of 'Baby Daddy,' the #1 new comedy of the summer; broke social media records with 'Pretty Little Liars,' the #1 most tweeted about 1-hour episode in TV history and the #1 scripted cable TV series of the year in core female Millennials; while our annual '25 Days of Christmas' programming event gifted new records for the channel. Next week we return with all-new episodes of 'Switched at Birth,' 'Bunheads,' 'Pretty Little Liars' and 'Lying Game' to continue this wonderful momentum."

· "Pretty Little Liars," ABC Family's #1 series on record, stood as cable TV's #1 scripted series of 2012 in Females 12-34 (2.2 million/4.9 rating), and the #2 scripted cable TV series in Women 18-34 (1.2 million/3.6 rating) and Viewers 12-34 (2.5 million/2.8 rating).

· In fact, a hit across social media outlets, the "Pretty Little Liars" summer finale impressively still holds the record for a single tweeted episode (1.52 million interactions), and overall finished #6 on Twitter's 2012 Trend List (10.5 million - #1 among scripted TV dramas)

· "Baby Daddy," ABC Family's #1 comedy of all time, emerged as the #1 new cable comedy of Summer 2012 in Women 18-34 (557,000/1.7 rating) and Females 12-34 (792,000/1.7 rating), ranking #1 across all cable TV on Wednesdays at 8:30 p.m. in the key demos, as well as Adults 18-34 (689,000/1.0 rating) and Viewers 12-34 (965,000/1.1 rating).

· The December 2 airing of "Dr. Seuss' How the Grinch Stole Christmas" (7:00 - 9:30 p.m.) became the network's #3 telecast ever in Total Viewers (6.3 million) and Adults 18-49 (3.0 million/2.4 rating), and remains the #1 cable TV movie of 2012/13 to date in Adults 18-34 (1.9 million/2.7 rating), Viewers 12-34 (2.5 million/2.7 rating) and Females 12-34 (1.7 million/3.6 rating).

4Q 2012

Powered by "13 Nights of Halloween," "Countdown to 25 Days of Christmas" and "25 Days of Christmas" events, 4Q 2012 became ABC Family's #1 quarter on record in Prime in Total Viewers (1.7 million), Adults 18-34 (449,000), Adults 18-49 (803,000) and Women 18-49 (516,000), and its #2 quarter of all time in Women 18-34 (300,000).

· Competitively, ABC Family stood as the #1 cable TV network for the first time in the network's history in Women 18-34 (based on 000s), achieved its highest quarter rank ever in Women 18-49 (#2), and matched its highest rank ever in Adults 18-49 (#5).

December 2012

Thanks to a record-setting "25 Days of Christmas," December 2012 wrapped as ABC Family's most-watched month in the network's history in Prime in Adults 18-49 (1.2 million), Women 18-49 (734,000) and Women 18-34 (413,000), and its #2 month of all time in Total Viewers (2.5 million), Adults 18-34 (633,000) and Females 12-34 (579,000).

· For the 4th consecutive December, ABC Family ranked as cable TV's #1 network in Women 18-34 and Women 18-49, was #1 for the 2nd straight December in Viewers 12-34 in Females 12-34, and achieved its highest competitive rank ever in Total Viewers (#3), Adults 18-34 (#2) and Adults 18-49 (#2).

· Impressively, this represented the 6th consecutive December The Walt Disney Company owned 3 of cable's Top 4 networks in Total Viewers, with ESPN (#1 - 3.3 million), ABC Family (#3 - 2.5 million) and Disney Channel (#4 -- 2.4 million).

"25 Days of Christmas 2012"

In its 15th year, one of the year's biggest events across all cable TV, ABC Family's "25 Days of Christmas," soared to record levels in Total Viewers (2.8 million), Adults 18-34 (701,000), Women 18-34 (456,000), Adults 18-49 (1.3 million), Women 18-49 (809,000), Viewers 12-34 (979,000) and Females 12-34 (640,000), driving #1 ranks in the daypart across the demos and powering weekly Prime highs during the "The Mistle-Tones'" premiere week (Dec. 3-9, 2012). Additionally, "25 Days of Christmas" reached over 100 million unique Total Viewers for the 6th consecutive year (106.9 million).

Source: Nielsen Media Research (National Ratings, most current. 2012: 12/26/11-12/30/12; December 2012: 11/29/12-12/30/12; 4Q 2012: 10/1/12-12/30/12. Prime: M-Su., 8:00 - 11:00 p.m.





  [january 2013]  
S
M
T
W
T
F
S
  


· BABY DADDY (FREEFORM)
· BUNHEADS (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· MISTLETONES, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[03/11/25 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week
"Nightline" also improved year to year in Total Viewers and Adults 18-49.

[03/11/25 - 12:01 PM]
Netflix Top 10 Week of March 3: "Running Point" Scores, "Plankton: The Movie" Makes a Splash in This Week's Top 10
With an A-list cast led by Robert De Niro, the political-themed limited series "Zero Day," about a devastating cyberattack, was a hit again this week, landing at No. 2 on the English TV list (7.5 million views).

[03/11/25 - 10:13 AM]
"NBA Saturday Primetime on ABC": Boston Celtics Victory Over Los Angeles Lakers was Most-Watched NBA Regular-Season Game Across Any Platform in Seven Years (Excluding Christmas)
The March 8 broadcast peaked with 5,342,000 viewers from 9:15-9:29 p.m. ET.

[03/11/25 - 08:00 AM]
"The Flip Off" Delivers HGTV's Highest-Rated Freshman Series Since 2022
The six-episode season attracted nearly 14 million total viewers across linear and streaming since its premiere on Wednesday, January 29.

[03/10/25 - 08:31 AM]
Women's College Basketball Across ESPN Platforms Scores Most-Watched Regular Season Since 2008-09
It was also the most-consumed season on record for ESPN platforms with more than 2.9 billion total minutes watched of live women's college basketball games.

[03/07/25 - 10:34 AM]
"Georgie and Mandy's First Marriage" Hits Series High Thursday Night
CBS was the #1 broadcast network last night with 5.63 million viewers, up +6% from last week and +25% more viewers than ABC and NBC combined last night (4.50 million).

[03/06/25 - 10:02 AM]
CBS' "Beyond the Gates" Improves Time Period by +78%
In its first week on air, "Beyond the Gates" reached over 5.2 million unique viewers.

[03/05/25 - 02:53 PM]
ABC News Is the Most-Watched Broadcast Network Across the Board for Second Straight Presidential Address to Congress with 6.3 Million Viewers
The network posted double-digit increases across the board compared to the previous presidential address to the joint session of Congress in 2021.

[03/05/25 - 08:04 AM]
ESPN's Excellent 2025 Continues: Company's February Viewership was Highest in Seven Years
ESPN's multi-year audience high was boosted by the 4 Nations Face-Off Championship Game, which scored ESPN's highest hockey audience ever, and further amplifies the company's industry-leading sports portfolio.

[03/04/25 - 03:30 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" posted double-digit increases week to week in Total Viewers, Adults 25-54 and Adults 18-49, posting its strongest numbers across the board in 4 weeks.

[03/04/25 - 12:01 PM]
Netflix Top 10 Week of Feb. 24: "Zero Day" Climbs to No. 1 in This Week's Top 10
The true-crime documentary series "American Murder: Gabby Petito" continued to thrill audiences (11.3 million views) while "Running Point," the Kate Hudson-starring comedy series from executive producer Mindy Kaling, debuted at No. 3, with 9.3 million views.

[03/04/25 - 10:54 AM]
97th Oscars Delivers a Five Year High in Both Total Viewers and Adults 18-49
The show rose dramatically over last year in Adults 18-49 (+ 19% vs. 3.82 rating).

[03/03/25 - 05:49 PM]
"The Oscars" Tops Last Year in Key Adult Demographic, Ranking as No. 1 Primetime Telecast of the Season
"The Oscars" stands as the No. 1 primetime entertainment telecast in both Total Viewers (18.07 million) and Adults 18-49 (3.92 rating) for the 2024-2025 season.

[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.

[02/26/25 - 09:07 AM]
Netflix: What We Watched the Second Half of 2024
The bi-annual Engagement Report covers approximately 99% of all video watch time on Netflix.