or


[01/08/13 - 01:26 PM]
Successful Holiday Programming Events and Slate of Network Movie Premieres Drive Strong New Year Start for The Hub TV Network
The Hub spins the numbers for the week of December 31-January 6.

[via press release from The Hub]

SUCCESSFUL HOLIDAY PROGRAMMING EVENTS AND SLATE OF NETWORK MOVIE PREMIERES DRIVE STRONG NEW YEAR START FOR THE HUB TV NETWORK

Week Powered by Marathons Including "My Little Pony Friendship is Magic," "Pound Puppies," and Network Movie Premieres Including "Ice Age," "Nightmare Before Christmas" and Superman and Batman Feature Films

LOS ANGELES - The Hub TV Network got a solid jumpstart on the New Year with strong performances of series holiday marathons and Hub TV Network premieres of multiple movies that collectively delivered significant year-over-year audience growth for the week of December 31, 2012 - January 6, 2013.

Successful New Year's Day marathons of its hit series "My Little Pony Friendship is Magic" and Pound Puppies" kicked off a week that also included outstanding audience deliveries for the powerful Saturday morning block of "My Little Pony Friendship is Magic" and the new hit series "Littlest Pet Shop." "My Little Pony Friendship is Magic," "Littlest Pet Shop" and Pound Puppies" are produced by Hasbro Studios.

The week was also driven by Hub TV premieres of a slate of popular feature films including Open Season, Ice Age, The Nightmare Before Christmas, Superman III, Batman Returns and Batman & Robin.

For the week in Total Day, The Hub earned significant year-to-year delivery gains across all key target demographics including Kids 2-11 (+63%), Kids 6-11 (+56%), Women 18-49 (+69%), Adults 18-49 (+50%), Persons 2+ (+67%) and Households (+52%).

In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%), Kids 6-11 (+8%), Women 18-49 (+41%), Adults 18-49 (+37%), Persons 2+ (+46%) and Households (+42%).

Weekly Highlights (all times ET)

Daypart Performance

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+63%, 57,000), Kids 6-11 (+56%, 28,000), Women 18-49 (+69%, 27,000), Adults 18-49 (+50%, 48,000), Persons 2+ (+67%, 140,000) and Households (+52%, 94,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%, 43,000), Kids 6-11 (+8%, 27,000), Women 18-49 (+41%, 31,000), Adults 18-49 (+37%, 59,000), Persons 2+ (+46%, 165,000) and Households (+42%, 109,000).

Program Performance

· The New Year's Day-long "Puppies, Pony and Premiere Movies" event (Tuesday, 6 a.m.-10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+214%, 113,000), Kids 6-11 (+212%, 53,000), Women 18-49 (+317%, 50,000), Adults 18-49 (+221% 90,000), Persons 2+ (+220%, 266,000) and Households (+114%, 158,000).

· "Pound Puppies" and "My Little Pony: Friendship Is Magic" (6 a.m.-4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+159%, 88,000), Kids 6-11 (+200%, 39,000), Women 18-49 (+271%, 26,000), Adults 18-49 (+236% 47,000), Persons 2+ (+178%, 164,000) and Households (+68%, 96,000).

· The block of Hub TV Network premieres featuring "Open Season", "Ice Age" and "The Nightmare Before Christmas" (4-10 p.m.) earned year-to-year delivery gains among Kids 2-11 (+280%, 156,000), Kids 6-11 (+213%, 75,000), Women 18-49 (+350%, 90,000), Adults 18-49 (+212% 162,000), Persons 2+ (+250%, 437,000) and Households (+157%, 260,000).

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+594%, 229,000), Kids 6-11 (+507%, 91,000), Women 18-49 (+200%, 39,000), Adults 18-49 (+393%, 69,000), Persons 2+ (+604%, 338,000) and Households (+393%, 222,000).

· Saturday's power block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - Noon) earned year-to-year delivery gains among Kids 2-11 (+93%, 137,000), Kids 6-11 (+179%, 67,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+14%, 49,000), Persons 2+ (+74%, 218,000) and Households (+93%, 160,000).

· The network premiere of "Batman & Robin" (Sunday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+21%, 88,000), Kids 6-11 (+4%, 50,000), Women 18-49 (+49%, 58,000), Adults 18-49 (+37% 96,000), Persons 2+ (+41%, 221,000) and Households (+65%, 177,000).

· The network premiere of "Superman III" (Saturday, 9 p.m.) earned year-to-year delivery gains among Kids 2-11 (+46%, 35,000), Women 18-49 (+185%, 37,000), Adults 18-49 (+126% 86,000), Persons 2+ (+123%, 181,000) and Households (+97%, 122,000).

(Source: The Nielsen Company, program based dayparts, most current, 12/31/12-1/6/13 vs. 1/2/12-1/8/12, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[05/26/17 - 12:31 PM]
Senators-Penguins Game 7 Double-OT Thriller on NBCSN Averages More Than 3 Million Viewers
NBCSN spins the numbers for Thursday, May 25.

[05/26/17 - 09:07 AM]
"Into the Badlands" Closes Its Second Season as a Top Scripted Series on Cable
AMC further spins the numbers for the series to date.

[05/26/17 - 08:36 AM]
NBC's 10 P.M. "The Red Nose Day Special" #1 in Timeslot in 18-49 and Improves on Last Year's Telecast by 40% in Demo and 27% in Total Viewers
NBC spins the numbers for Thursday, May 25.

[05/25/17 - 02:36 PM]
ABC Wins Its 4th Consecutive May in Adults 18-49, Delivering Its Longest Winning Streak for the Sweep in Over 25 Years
ABC further spins the numbers for the May sweeps period.

[05/25/17 - 08:26 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Puts CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[05/25/17 - 08:22 AM]
"Law & Order: SVU" Captures Its Highest 18-49 Rating Since Feb. 22, Ties for the 10-11 P.M. Win
NBC spins the numbers for Wednesday, May 24.

[05/25/17 - 08:21 AM]
"Dirty Dancing" Drives ABC to Its Most Watched Wednesday in Nearly 7 Months
ABC spins the numbers for Wednesday, May 24.

[05/25/17 - 07:55 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Record Sixth Consecutive Year as TV Season Ends
NBC further spins the numbers for the season to date.

[05/25/17 - 06:43 AM]
"Home Town" Delivers Standout Season One Ratings for HGTV
HGTV further spins the numbers for the series to date.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/22/17 - 08:39 AM]
Sunday's Broadcast Ratings: ABC Rides "Billboard Music Awards" to Victory
The Alphabet's annual telecast however is down more than 20% from last year among adults 18-49.

[05/21/17 - 10:40 AM]
Saturday's Broadcast Ratings: NHL Playoffs Keep NBC on Top
Coverage of the Predators at the Ducks leads the night among adults 18-49.

[05/21/17 - 10:32 AM]
"Saturday Night Live" Delivers Its Most-Watched Season Finale in Six Years
NBC spins the numbers for Saturday, May 20.

[05/20/17 - 08:36 AM]
Friday's Broadcast Ratings: "Dateline NBC" Tops Viewers, Demos
The Peacock likewise wins the evening in both categories.