or


[01/08/13 - 01:26 PM]
Successful Holiday Programming Events and Slate of Network Movie Premieres Drive Strong New Year Start for The Hub TV Network
The Hub spins the numbers for the week of December 31-January 6.

[via press release from The Hub]

SUCCESSFUL HOLIDAY PROGRAMMING EVENTS AND SLATE OF NETWORK MOVIE PREMIERES DRIVE STRONG NEW YEAR START FOR THE HUB TV NETWORK

Week Powered by Marathons Including "My Little Pony Friendship is Magic," "Pound Puppies," and Network Movie Premieres Including "Ice Age," "Nightmare Before Christmas" and Superman and Batman Feature Films

LOS ANGELES - The Hub TV Network got a solid jumpstart on the New Year with strong performances of series holiday marathons and Hub TV Network premieres of multiple movies that collectively delivered significant year-over-year audience growth for the week of December 31, 2012 - January 6, 2013.

Successful New Year's Day marathons of its hit series "My Little Pony Friendship is Magic" and Pound Puppies" kicked off a week that also included outstanding audience deliveries for the powerful Saturday morning block of "My Little Pony Friendship is Magic" and the new hit series "Littlest Pet Shop." "My Little Pony Friendship is Magic," "Littlest Pet Shop" and Pound Puppies" are produced by Hasbro Studios.

The week was also driven by Hub TV premieres of a slate of popular feature films including Open Season, Ice Age, The Nightmare Before Christmas, Superman III, Batman Returns and Batman & Robin.

For the week in Total Day, The Hub earned significant year-to-year delivery gains across all key target demographics including Kids 2-11 (+63%), Kids 6-11 (+56%), Women 18-49 (+69%), Adults 18-49 (+50%), Persons 2+ (+67%) and Households (+52%).

In Prime (Monday - Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%), Kids 6-11 (+8%), Women 18-49 (+41%), Adults 18-49 (+37%), Persons 2+ (+46%) and Households (+42%).

Weekly Highlights (all times ET)

Daypart Performance

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+63%, 57,000), Kids 6-11 (+56%, 28,000), Women 18-49 (+69%, 27,000), Adults 18-49 (+50%, 48,000), Persons 2+ (+67%, 140,000) and Households (+52%, 94,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+26%, 43,000), Kids 6-11 (+8%, 27,000), Women 18-49 (+41%, 31,000), Adults 18-49 (+37%, 59,000), Persons 2+ (+46%, 165,000) and Households (+42%, 109,000).

Program Performance

· The New Year's Day-long "Puppies, Pony and Premiere Movies" event (Tuesday, 6 a.m.-10 p.m.), earned year-to-year delivery gains among Kids 2-11 (+214%, 113,000), Kids 6-11 (+212%, 53,000), Women 18-49 (+317%, 50,000), Adults 18-49 (+221% 90,000), Persons 2+ (+220%, 266,000) and Households (+114%, 158,000).

· "Pound Puppies" and "My Little Pony: Friendship Is Magic" (6 a.m.-4 p.m.) earned year-to-year delivery gains among Kids 2-11 (+159%, 88,000), Kids 6-11 (+200%, 39,000), Women 18-49 (+271%, 26,000), Adults 18-49 (+236% 47,000), Persons 2+ (+178%, 164,000) and Households (+68%, 96,000).

· The block of Hub TV Network premieres featuring "Open Season", "Ice Age" and "The Nightmare Before Christmas" (4-10 p.m.) earned year-to-year delivery gains among Kids 2-11 (+280%, 156,000), Kids 6-11 (+213%, 75,000), Women 18-49 (+350%, 90,000), Adults 18-49 (+212% 162,000), Persons 2+ (+250%, 437,000) and Households (+157%, 260,000).

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+594%, 229,000), Kids 6-11 (+507%, 91,000), Women 18-49 (+200%, 39,000), Adults 18-49 (+393%, 69,000), Persons 2+ (+604%, 338,000) and Households (+393%, 222,000).

· Saturday's power block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - Noon) earned year-to-year delivery gains among Kids 2-11 (+93%, 137,000), Kids 6-11 (+179%, 67,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+14%, 49,000), Persons 2+ (+74%, 218,000) and Households (+93%, 160,000).

· The network premiere of "Batman & Robin" (Sunday, 4:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+21%, 88,000), Kids 6-11 (+4%, 50,000), Women 18-49 (+49%, 58,000), Adults 18-49 (+37% 96,000), Persons 2+ (+41%, 221,000) and Households (+65%, 177,000).

· The network premiere of "Superman III" (Saturday, 9 p.m.) earned year-to-year delivery gains among Kids 2-11 (+46%, 35,000), Women 18-49 (+185%, 37,000), Adults 18-49 (+126% 86,000), Persons 2+ (+123%, 181,000) and Households (+97%, 122,000).

(Source: The Nielsen Company, program based dayparts, most current, 12/31/12-1/6/13 vs. 1/2/12-1/8/12, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/16/17 - 08:15 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Top Spot Among Adults 18-49
"Empire" is the night's top demo draw while "Survivor: Heroes vs. Healers vs. Hustlers" is the most-watched program.

[11/15/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Take Home Demo Crown
The Peacock's top drama is also up from a year ago among adults 18-49.

[11/14/17 - 08:15 AM]
Monday's Broadcast Ratings: "The Good Doctor" Lifts ABC to Top Spot
The Alphabet edges past NBC in both total viewers and adults 18-49.

[11/13/17 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Top Charts
The Peacock cruises to the top spot among total viewers and adults 18-49.

[11/12/17 - 08:39 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[11/11/17 - 08:33 AM]
Friday's Broadcast Ratings: Dramas Top Viewers, Demos for CBS
"Blue Bloods" is the most-watched program while "Hawaii Five-0" is tops among adults 18-49.

[11/10/17 - 08:14 AM]
Thursday's Broadcast Ratings: NBC Tops Demos with "Thursday Night Football"
The Peacock begins its portion of the NFL franchise on top among adults 18-49.

[11/09/17 - 11:39 AM]
"Nature Boy" 30 for 30 on Ric Flair Averaged 1.8 Million Viewers; Highest Rated Cable Program for 18-49 Demo
ESPN spins the numbers for Tuesday, November 7.

[11/09/17 - 08:44 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Top Charts for ABC
The Alphabet's annual telecast is up more than 10% from last year among adults 18-49.

[11/08/17 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos, CBS Leads Total Viewers
Without the World Series as competition, nearly every series posts double-digit gains.

[11/07/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC Wins Demo Race, ABC Leads Total Viewers
The Peacock takes home the adults 18-49 crown once again.

[11/06/17 - 03:16 PM]
Discovery Channel Ratings Soar in October with Year-Over-Year Growth in Key Demos
Discovery further spins the numbers for the month of October.

[11/06/17 - 08:57 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Return to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[11/05/17 - 10:19 AM]
Saturday's Broadcast Ratings: CBS Tops ABC, FOX in College Showdown
The Eye's annual LSU/Alabama telecast wins the night in total viewers and adults 18-49.