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[01/14/13 - 07:50 AM]
"Golden Globe Awards" Posts Its Top Rating in Metered-Market Households Since 2007
NBC spins the numbers for Sunday, January 13.
[via press release from NBC]

Sunday Results (accurate fast nationals for the Golden Globe Awards are expected later today -- please note that the fast affiliate ratings issued by Nielsen at 11 a.m. ET/ 8 a.m. PT will not be time zone-adjusted and are therefore subject to significant upward revision, while the fast nationals later today will be time zone-adjusted):

* From 8-11 p.m., NBC's coverage of "The 70th Annual Golden Globe Awards" aired live in all time zones and currently available fast affiliate-based ratings are not time zone-adjusted and understate the telecast's ratings. In metered-market households, which are time zone-adjusted, the "Golden Globes" averaged a 13.1 rating, 20 share, up 12 percent versus last year's 11.7/18.

* It's the top "Golden Globes" rating in metered-market households in six years (since Monday, Jan. 15, 2007, 16.0/23).

* In the 25 markets with Local People Meters, the "Golden Globes" jumped 23 percent versus last year in adults 18-49, for the top Local People Meter rating in the five years NBC has been tracking the category. While these major-market LPM ratings are likely higher than where the national 18-49 ratings will come in later today, the currently available 18-49 result in the Local People Meter markets is a 7.6 rating, 19 share versus last year's 6.2/16 in the LPM markets.

* From 7-8 p.m., the "Golden Globes Red Carpet Special 2013" aired live in all time zones and the fast affiliate-based ratings due from Nielsen at 11 a.m. ET / 8 a.m. PT are subject to significant revision. In metered-market households, the "Golden Globes Red Carpet Special 2013" averaged a 4.8 rating, 7 share, up 26 percent versus its 3.8/6 of one year ago. It's the top result in metered-market households for the "Red Carpet Special" in four years (since Sunday, Jan. 11, 2009, 4.9/8).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Sunday Results:

* Sunday from 8-11:02 p.m. ET and live in all time zones, "The 70th Annual Golden Globe Awards" (6.4 rating in adults 18-49, 19.7 million viewers overall) jumped year to year by 28 percent in 18-49 rating (to a 6.4 from a 5.0) and 17 percent or 2.8 million persons in total viewers (19.677 million vs. 16.851 million), according to time zone-adjusted fast national ratings from Nielsen Media Research.

* It's the top-rated "Golden Globes" in six years in both 18-49 and total viewers (since Monday, January 15, 2007, 6.5/15 in 18-49, 20.0 million viewers overall). It's also the second-highest-rated "Golden Globes" in nine years, trailing only the 2007 coverage between now and the Sunday, Jan. 25, 2004 telecast (9.9/23 in 18-49, 26.8 million viewers overall).

* "The 70th Annual Golden Globe Awards" attracted NBC's highest adult 18-49 and total-viewer results in the Sunday 8-11 p.m. ET time period, excluding sports, in nine years (since the 2004 "Globes" telecast).

* Last night's "Golden Globes" coverage is currently the season's #1 awards program to date in 18-49 and total viewers ahead of such prior telecasts as ABC's "CMA Awards," "Emmy Awards" and "American Music Awards" and CBS's "People's Choice Awards."

* Versus NBC's non-sports average in this time period last season, the "Golden Globe Awards" telecast is up 220 percent in 18-49 rating (6.4 vs. 2.0, "live plus same day") and 172 percent in total viewers (19.677 million vs. 7.232 million).

* "The 70th Annual Golden Globe Awards" currently ranks #1 in the time period among ABC, CBS, NBC and Fox in adults 18-34, 18-49, 25-54 and total viewers versus such time-period competition as Fox's "The Simpsons" and "Family Guy," ABC's "Once Upon a Time" and "Revenge" and CBS's "60 Minutes," "The Good Wife" and "The Mentalist."

* For a fourth consecutive year, the "Golden Globes" were televised live to all time zones, and some western markets also carried an encore telecast immediately following the live coverage.

* From 7-8 p.m., the "Golden Globes Red Carpet Special 2013" aired live in all time zones and the fast affiliate-based ratings issued by Nielsen at 11 a.m. ET / 8 a.m. PT are subject to significant revision. In metered-market households, the "Golden Globes Red Carpet Special 2013" averaged a 4.8 rating, 7 share, up 26 percent versus its 3.8/6 of one year ago. It's the top result in metered-market households for the "Red Carpet Special" in four years (since Sunday, Jan. 11, 2009, 4.9/8).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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