[02/04/13 - 04:43 PM]
Disney Channel Airs Friday's Top TV Telecasts Led by "Jessie" in Youth Demos and "Sofia the First" in Preschoolers
Disney Channel spins the numbers for Friday, February 1.

[via press release from Disney Channel]

Quick Take For Friday, February 1, 2013 - Final National Ratings

Disney Channel is Friday's #1 TV Network in Total Day Across Kids 2-11, Kids 6-11 and Tweens, and Cable TV's #1 Network in Total Viewers

"Jessie," "Phineas and Ferb" and "A.N.T. Farm" Are TV's Top 3 Telecasts Across Target Demos and Cable TV's Top 3 Scripted Telecasts in Total Viewers

~"Jessie" Garners Season Highs, "A.N.T. Farm" Nears 7-Month Highs and "Phineas and Ferb" Nears 6-Months Highs in Target Demos

"Sofia the First" and "Doc McStuffins" Rank as Cable TV's Top 2 Telecasts in Kids 2-5

Friday, February 1, 2013

Featuring all-new episodes of "A.N.T. Farm," "Jessie" and "Phineas and Ferb," Disney Channel ranked as Friday's #1 TV network in Kids 2-11 (1.0 million/2.5 rating), Kids 6-11 (624,000/2.6 rating) and Tweens 9-14 (503,000/2.1 rating) and cable TV's #1 network in Total Viewers (1.82 million).

Its daily block for kids age 2-7, Disney Junior, delivered Friday's Top 2 cable TV telecasts in Kids 2-5 with "Sofia the First" and "Doc McStuffins," and later in the day Disney Channel hits "Jessie," "Phineas and Ferb" and "A.N.T. Farm" were the Top 3 TV telecasts in Kids 2-11, Kids 6-11 and Tweens 9-14, and the Top 3 scripted cable TV telecasts in Total Viewers.

"Jessie" rose to season highs and "Phineas and Ferb" hit near 6-month highs in Total Viewers and Kids 6-11 (since 8/24/12), while "A.N.T. Farm" delivered its most-watched original episode in close to 7 months in Total Viewers (since 7/20/12).

Overall, in youth demos, Disney Channel held TV's Top 4 telecasts in Kids 2-11, Top 12 in Kids 6-11 (Top 5 below) and Top 15 in Tweens 9-14 (Top 5 below).

Source: NTI, U.S. ratings, Live + Same Day, 2/1/13.

  [february 2013]  


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