or


[02/21/13 - 11:16 AM]
Royalty Reigns Over Key Competitors as "My Little Pony Friendship is Magic" Takes the Top Spot with the Special Coronation Episode
The Hub spins the numbers for the week of February 11-17.
[via press release from The Hub]

ROYALTY REIGNS OVER KEY COMPETITORS AS "MY LITTLE PONY FRIENDSHIP IS MAGIC" TAKES THE TOP SPOT WITH THE SPECIAL CORONATION EPISODE

The Hub Continues to Demonstrate Year-to-Year Growth in All Key Demos Thanks to Weekend Programming, Strong Movies, and Key Primetime Series

Proving Its Status as a Network for Children and their Families, The Hub is Tops in Co-Viewing: More Kids 2-11 Are Watching with an Adult 18-49 than Any Other Kids Cable Network

LOS ANGELES - The Hub TV Network proves why it is the fastest growing children's cable network. The special coronation episode of "My Little Pony Friendship is Magic" outperformed Cartoon Network, Nicktoons, Teen Nick, Disney XD, Nick Jr., and Sprout in a variety of demos.

Additionally, The Hub continues to demonstrate year-to-year growth in Total Day and Prime with double-digit growth in all key demos due to strong performances by "My Little Pony Friendship is Magic," "Littlest Pet Shop," "Kaijudo: Rise of the Duel Masters," "R.L. Stine's The Haunting Hour: The Series," and "Family Game Night" during the weekend, as well as the Tuesday primetime block of "Superman: The Animated Series," "Batman Beyond," and "Batman: The Animated Series," along with primetime movies, "Zathura: A Space Adventure" and "The Nightmare Before Christmas."

Also, in Total Day, The Hub is tops in co-viewing, thereby validating its status as a network for children and their families. More Kids 2-11 are watching The Hub with an Adult 18-49 than any other kid cable network, including Nickelodeon, Disney Channel, Cartoon Network, Disney XD, TeenNick, Sprout, Nick Jr., Nicktoons, Adult Swim and Nick at Nite.

"My Little Pony Friendship is Magic" Highlights:

A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m. ET) beat key competitors in numerous demographics, including the following:

- Kids 2-11, The Hub outperformed Teen Nick (+240%), Nicktoons (+136%) and Sprout (+101%).

- Girls 2-11, The Hub outperformed Nicktoons (+526%), Teen Nick (+168%), Sprout (+90%), Disney XD (+42%), Nick Jr. (+41%) and Cartoon Network (+22%).

- Kids 6-11, The Hub out-performed Sprout (+353%), Nick Jr. (+115%), Teen Nick (+37%) and Nicktoons (+9%).

- Girls 6-11, The Hub out-performed Sprout (+500%), Nicktoons (+380%), Nick Jr. (+324%), Cartoon Network (+36%) and Teen Nick (+33%).

"My Little Pony Friendship is Magic" also earned year-to-year time period delivery gains among Kids 2-11 (+111%), Girls 2-11 (+80%), Kids 6-11 (+187%), Girls 6-11 (+177%), Adults 18-49 (+139%), Women 18-49 (+216%), Adults 25-54 (+116%) and Women 25-54 (+184%).

Additional Program Highlights (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+56%), Kids 6-11 (+208%), Adults 18-49 (+76%), Women 18-49 (+66%), Adults 25-54 (+65%) and Women 25-54 (+53%).

Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - 12 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+48%), Kids 6-11 (+138%), Adults 18-49 (+40%), Women 18-49 (+50%), Adults 25-54 (+29%) and Women 25-54 (+36%).

"Kaijudo: Rise of the Duel Masters" (Saturday, 4 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+13%), Boys 2-11 (+73%), Kids 6-11 (+50%), Boys 6-11 (+147%), Adults 18-49 (+86%), Women 18-49 (+121%), Adults 25-54 (+108%) and Women 25-54 (+146%).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 6-11 (+3%), Adults 18-49 (+14%) and Adults 25-54 (+61%).

"Family Game Night" (Sunday, 7 p.m.) earned year-to-year time period delivery gains among Boys 2-11 (+37%), Adults 18-49 (+46%) and Women 18-49 (+158%).

The Hub's Monday night "Zathura: A Space Adventure" movie (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+445%), Kids 6-11 (+375%), Adults 18-49 (+567%), Women 18-49 (+850%), Adults 25-54 (+438%) and Women 25-54 (+700%).

The Hub's Tuesday night mix of "Superman: The Animated Series", "Batman Beyond" and "Batman: The Animated Series" (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+41%), Boys 2-11 (+117%), Adults 18-49 (+269%), Women 18-49 (+140%), Adults 25-54 (+107%) and Women 25-54 (+32%).

The Hub's Wednesday night "The Nightmare Before Christmas" movie (8-10 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+72%), Kids 6-11 (+67%), Adults 18-49 (+58%), Women 18-49 (+11%) and Adults 25-54 (+62%).

The Hub's Thursday night "ALF" lineup (8-10 p.m.) earned year-to-year time period delivery gains among Adults 18-49 (+58%), Women 18-49 (+94%), Adults 25-54 (+98%) and Women 25-54 (+167%).

Daypart Highlights:

In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+18%), Kids 6-11 (+5%), Adults 18-49 (+29%), Women 18-49 (+56%), Adults 25-54 (+15%) and Women 25-54 (+38%).

In Prime (Monday - Sunday, 8 p.m. - 11 p.m. ET), The Hub earned year-to-year time period delivery gains among Adults 18-49 (+31%), Women 18-49 (+59%), Adults 25-54 (+32%) and Women 25-54 (+67%).

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-nine percent (39%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Sprout (33%), Nick Jr. (28%), Nickelodeon (25%), Cartoon Network (21%) and Disney Channel (19%), among others.

(Source: The Nielsen Company, program based dayparts, most current, 2/11/13-2/17/13 vs. 2/13/12-2/19/12, growth by delivery, co-viewing from NPower)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· FAMILY GAME NIGHT (HUB)
· KAIJUDO (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)




most recent ratings | view all posts
[04/16/25 - 09:00 AM]
Paramount+'s Much-Anticipated "1923" Finale Explodes with 14 Million Global Viewers
The finale episode has become the most watched episode ever for the series - up +41% compared to last season's finale of 10 million viewers, with the full season average up +46% in comparison to season one.

[04/15/25 - 12:01 PM]
Netflix Top 10 Week of April 7: "Adolescence" Continues Ascent, Now at No. 3 on Most Popular TV List
Documentary series were popular this week with "Bad Influence: The Dark Side of Kidfluencing" (9.8 million views) debuting at No. 1 on the English TV list and "Gone Girls: The Long Island Serial Killer" (3.8 million views) at No. 6.
[04/15/25 - 11:29 AM]
"American Idol" Packs a Punch With Sunday and Monday Wins
On linear, Sunday's "Hollywood Week: Showstopper" was the top entertainment program of the night in Total Viewers (5.92 million) and the top program of the night among Adults 18-49 (0.57 rating) on broadcast and cable.
[04/15/25 - 08:34 AM]
Chicago Cubs vs Los Angeles Dodgers on ESPN's "Sunday Night Baseball" Is Most-Watched MLB Game of Season Across All Platforms
The broadcast peaked at 9:30 p.m. ET with 2,445,000 viewers.
[04/15/25 - 08:24 AM]
ESPN Earns Its Best Nielsen Q1 Viewership Since 2017, Further Cementing a Stellar Start to 2025
In addition, ESPN's average-minute-audience was up 22% overall and 15% in the Persons 18-49 demo from Nielsen Q1 in 2024.
[04/12/25 - 01:47 PM]
ESPN's Masters Tournament Second Round Coverage Averages 3.1 Million Viewers; Peaks at 3.4M
The audience was up considerably from Thursday's first round, which averaged 2.3 million viewers.

[04/11/25 - 02:36 PM]
ESPN's First Round Masters Tournament Coverage Averages 2.3 Million Viewers
The coverage aired from 3-7:23 p.m. ET and was the most-viewed sports program for the day across all broadcast and cable networks.
[04/11/25 - 01:06 PM]
Max Original "The Pitt" Concludes Its Freshman Season Averaging Over 10 Million Global Viewers Per Episode
The first episode has tallied 16.2 million global viewers thus far.
[04/10/25 - 09:45 AM]
Paramount+'s New Hit "MobLand" Surges with 8.8 Million Global Viewers; Biggest Series Launch Ever on the Service Up +298% from Premiere Day
The new global crime series premiered Sunday, March 30, exclusively on Paramount+ in the U.S., Canada, the U.K. and Australia and will be coming to other P+ international markets soon.
[04/09/25 - 11:31 AM]
ESPN Wraps Up Successful 2024-25 Women's College Basketball Campaign
The national title bout between No. 2 UConn and No. 1 South Carolina scored 8.6 million viewers, the third most-viewed women's college basketball championship game on ESPN platforms and up 76% from the last time the teams played for the title in 2022.
[04/08/25 - 12:01 PM]
Netflix Top 10 Week of March 31: "Adolescence" Leads Top 10 Charts Again, Jumps to No. 4 on Most Popular
Documentary series "Gone Girls: The Long Island Serial Killer," from two-time Academy Award-nominated and Emmy-winning director Liz Garbus, also made a strong debut, arriving at No. 2 on the English TV list with 13 million views in its first week.
[04/07/25 - 02:20 PM]
ABC Scores Third Most-Watched NCAA Women's Championship Ever on ESPN Platforms
The telecast averaged 8.5 million viewers and peaked at 9.8 million viewers.
[04/07/25 - 11:56 AM]
"The White Lotus" Finale Episode Draws 6.2 Million U.S. Sunday Night Viewers, Breaking Viewership Records for Third Consecutive Week
Sunday's season finale episode performed an astounding 51% higher than the Season 2 finale (4.1 million U.S. viewers).

[04/04/25 - 07:01 AM]
Paramount+'s New Series "MobLand" Breaks Record as Biggest Global Series Premiere Ever with 2.2 Million Global Viewers on Premiere Day
"'MobLand' is a runaway success thanks to the visionary work of Guy, Jez, Ronan and David Glasser and brought to life by the exceptional Tom Hardy, Pierce Brosnan and Helen Mirren who transport us into a world audiences clearly cannot get enough of," said Chris McCarthy.
[04/02/25 - 10:49 AM]
"The Rookie" Shoots to Multiplatform Season Highs in Both Total Viewers and Adults 18-49
On linear, "The Rookie" was the No. 1 program of the night among Adults 18-49 (0.48 - tied), and helped propel ABC to a win the night in both Total Viewers (4.68 million) and Adults 18-49 (0.39 rating).