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[02/25/13 - 08:44 AM]
Sunday's Broadcast Ratings: ABC Sees Big Demo Gains from Oscars
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, february 24, 2013)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

[EDITOR'S NOTE: Due to the nature of live programming, Fast Nationals for ABC are approximate.]

ABC (32.434 million viewers, #1; adults 18-49: 10.1, #1) was of course the top draw on Sunday with its coverage of "The 85th Annual Academy Awards" (36.967 million viewers, #1; adults 18-49: 12.1, #1). Leading into said coverage were the specials "The Oscars Red Carpet Live, Part 1" (19.343 million viewers, #4; adults 18-49: 5.0, #4), "The Oscars Red Carpet Live, Part 2" (23.833 million viewers, #3; adults 18-49: 6.7, #3) and "The Oscars Red Carpet Live, Part 3" (31.462 million viewers, #2; adults 18-49: 9.2, #2).

FOX (2.872 million viewers, #3; adults 18-49: 1.3, #2) then topped the leftovers with repeats of "Bob's Burgers" (2.345 million viewers, #17; adults 18-49: 1.0, #12), "The Cleveland Show" (2.606 million viewers, #16; adults 18-49: 1.1, #11), "The Simpsons" (3.506 million viewers, #9; adults 18-49: 1.6, #6), another "The Cleveland Show" (2.934 million viewers, #14; adults 18-49: 1.4, #8), "Family Guy" (3.133 million viewers, #12; adults 18-49: 1.5, #7) and "American Dad" (2.705 million viewers, #15; adults 18-49: 1.3, #T9).

Next up was CBS (5.694 million viewers, #2; adults 18-49: 1.1, #3) with its mix of "60 Minutes" (8.270 million viewers, #5; adults 18-49: 1.3, #T9), "The Amazing Race 22" (6.774 million viewers, #6; adults 18-49: 1.8, #5), "The Mentalist" (4.438 million viewers, #7; adults 18-49: 0.7, #17) and "The Good Wife" (3.293 million viewers, #11; adults 18-49: 0.6, #18).

And finally, NBC (2.798 million viewers, #4; adults 18-49: 0.8, #4) offered up encores of "Dateline NBC" (4.085 million viewers, #8; adults 18-49: 0.8, #T13), "Betty White's Off Their Rockers" (3.450 million viewers, #10; adults 18-49: 0.8, #T13), "Betty White's Off Their Rockers" (2.967 million viewers, #13; adults 18-49: 0.8, #T13) and "Saturday Night Live in the 2000s: Time and Again" (1.949 million viewers, #18; adults 18-49: 0.8, #T13) to close out the night.

Week-to-week changes (adults 18-49):
-25.00% - The Amazing Race 22

Year-to-year changes (adults 18-49):
+18.63% - The 85th Annual Academy Awards
+13.58% - The Oscars Red Carpet Live, Part 3
+8.06% - The Oscars Red Carpet Live, Part 2
+4.17% - The Oscars Red Carpet Live, Part 1
-14.29% - The Amazing Race 22


Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (2/26/12):

[EDITOR'S NOTE: Due to the nature of live programming, Fast Nationals for ABC are approximate.]

ABC (30.54 million viewers, #1; adults 18-49: 8.8, #1) topped the charts on Sunday with its coverage of "The 84th Annual Academy Awards" (34.36 million viewers, #1; adults 18-49: 10.2, #1). Leading off the night were its pre-show specials "Oscar's Red Carpet Live #1" (19.02 million viewers, #4; adults 18-49: 4.8, #4), "Oscar's Red Carpet Live #2" (23.35 million viewers, #3; adults 18-49: 6.2, #3) and "Oscar's Red Carpet Live #3" (30.13 million viewers, #2; adults 18-49: 8.1, #2).

A distant silver then went to CBS (6.24 million viewers, #2; adults 18-49: 1.4, #2) with new episodes of "60 Minutes" (7.30 million viewers, #6; adults 18-49: 1.3, #11) and "The Amazing Race 20" (7.60 million viewers, #5; adults 18-49: 2.1, #5) followed by repeats of "The Mentalist" (4.87 million viewers, #10; adults 18-49: 0.9, #15) and "CSI: Miami" (5.19 million viewers, #7; adults 18-49: 1.2, #12).

Next up was NBC (4.38 million viewers, #3; adults 18-49: 1.3, #T3) and its mix of "Dateline NBC" (4.98 million viewers, #9; adults 18-49: 1.1, #13), a one-hour "The Celebrity Apprentice" (2.55 million viewers, #15; adults 18-49: 0.8, #T16) recap and a new "The Celebrity Apprentice" (5.00 million viewers, #8; adults 18-49: 1.8, #6).

And finally, repeats of "Bob's Burgers" (2.04 million viewers, #17; adults 18-49: 0.8, #T16), "The Cleveland Show" (2.51 million viewers, #16; adults 18-49: 1.0, #14), "The Simpsons" (3.89 million viewers, #11; adults 18-49: 1.6, #T7), "Napoleon Dynamite" (3.58 million viewers, #12; adults 18-49: 1.6, #T7), "Family Guy" (3.51 million viewers, #13; adults 18-49: 1.6, #T7) and "American Dad" (3.25 million viewers, #14; adults 18-49: 1.5, #10) on FOX (3.13 million viewers, #4; adults 18-49: 1.3, #T3) closed out the evening.

Week-to-week changes (adults 18-49):
-19.23% - The Amazing Race 20
-30.77% - The Celebrity Apprentice
-31.25% - Dateline NBC
-38.10% - 60 Minutes

Year-to-year changes (adults 18-49):
+80.00% - The Celebrity Apprentice (vs. Minute to Win It (Repeat)/Minute to Win It (Repeat))
+37.50% - Dateline NBC
8.33% - 60 Minutes
0.00% - The Amazing Race 20
-3.77% - The 84th Annual Academy Awards (vs. The 83rd Annual Academy Awards)

Source: Nielsen Media Research





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