or


[02/27/13 - 08:50 AM]
ABC's "Celebrity Wife Swap" Opens at Series Highs
ABC spins the numbers for Tuesday, February 26.

[via press release from ABC]

ABC's "Celebrity Wife Swap" Opens at Series Highs

ABC ranked #2 to CBS on Tuesday in viewers and young adults. For the 2nd Tuesday in a row, ABC was up over the year-ago night (also an all-original lineup) in Viewers (+4%) and Adults 18-49 (+6%).

Opening at series highs against CBS' top-rated NCIS, ABC's season premiere of Celebrity Wife Swap led by wide margins in Adults 18-49 over Fox (+60% - Raising Hope/Raising Hope) and NBC (+85% - Off their Rockers/Off their Rockers) during the 8 o'clock hour. The ABC unscripted series won the hour in Women 18-34, beating runner-up NCIS by 9%. Boosting the hour week to week in Adults 18-49 (+50%), Celebrity Wife Swap posted ABC's top series number in the time period in more than 1 year - 2/7/12. The show grew from last season's Tuesday premiere by 17% in Total Viewers and by 14% in Adults 18-49 to post its best numbers ever on both counts.

Moving to its new 9pm time period, ABC's The Taste came into the hour and beat out NBC's comedies (Go On/New Normal) by 27% in Adults 18-49. The Taste improved its new time period by 21% in Total Viewers and by 8% in Adults 18-49, over the Net's averages this season with regular programming

At 10pm opposite CBS' series debut of Golden Boy, ABC's Body of Proof more than doubled the audience of NBC's Smash and outdelivered the NBC drama by 33% in Adults 18-49. Although facing increased competition from the CBS' debut, Body of Proof retained 100% of its week-ago premiere in Adults 18-49 and was up in Adults 18-34 (+14%) and Women 18-34 (+22%).

Quick Take for Tuesday, February 26, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Earns Second on Tuesday and Continues to Grow Year to Year

Opening at Series Highs, ABC�s "Celebrity Wife Swap" Delivers ABC�s Strongest Adult 18-49 Series Performance in the Time Period in Over 1 Year

In its New Slot, "The Taste" Beats NBC�s Comedies and Improves the Hour for ABC

At 10pm, ABC�s "Body of Proof" More than Doubles the Audience of NBC�s "Smash" And Leads by 33% in Adults 18-49, While Retaining 100% of its Week-Ago Premiere

Tuesday Night (8:00-11:00 p.m.)

ABC ranked No. 2 to CBS on Tuesday in viewers (5.8 million) and young adults (1.7/5).

· For the 2nd Tuesday in a row, ABC was up over the year-ago night (also an all-original lineup = 5.6 million and 1.6/4) in Viewers (+4%) and Adults 18-49 (+6%).

"Celebrity Wife Swap" (8:00-9:00 p.m.)

Opening at series highs against CBS� top-rated "NCIS," ABC�s season premiere of "Celebrity Wife Swap" (2.4/7) led by wide margins in Adults 18-49 over Fox (+60% - "Raising Hope"/"Raising Hope" = 1.5/4) and NBC (+85% - "Off their Rockers"/"Off their Rockers-R") during the 8 o�clock hour. The ABC unscripted series won the hour in Women 18-34, beating runner-up "NCIS" by 9%.

· Boosting the hour week to week in Adults 18-49 (+50%), "Celebrity Wife Swap" posted ABC�s top series number in the time period in more than 1 year � 2/7/12.

· The show grew from last season�s Tuesday premiere (on 1/3/12) by 17% in Total Viewers (7.0 million vs. 6.0 million) and by 14% in Adults 18-49 (2.4/7 vs. 2.1/5) to deliver its best numbers ever on both counts.

"The Taste" (9:00-10:00 p.m.)

Moving to its new 9:00 p.m. time period, ABC�s "The Taste" came into the hour and beat out NBC�s comedies ("Go On"/"New Normal") by 1.2 million viewers (4.1 million vs. 2.9 million) and 27% in Adults 18-49 (1.4/4 vs. 1.1/3).

· "The Taste" improved its new time period by 21% in Total Viewers and by 8% in Adults 18-49, over the Net�s averages this season with regular programming (3.4 million and 1.3/3).

"Body of Proof" (10:00-11:00 p.m.)

At 10:00 p.m., opposite CBS� series debut of "Golden Boy," ABC�s "Body of Proof" more than doubled the audience of NBC�s "Smash" (6.3 million vs. 3.0 million) and outdelivered the NBC drama by 33% in Adults 18-49 (1.2/3 vs. 0.9/3).

· Although facing increased competition from the CBS debut, "Body of Proof" retained 100% of its week-ago premiere in Adults 18-49 and was up in Adults 18-34 (+14%) and Women 18-34 (+22%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 02/26/13.





  [february 2013]  
S
M
T
W
T
F
S
     


· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· BODY OF PROOF (ABC)
· GO ON (NBC)
· GOLDEN BOY (CBS)
· NCIS (CBS)
· NEW NORMAL, THE (NBC)
· RAISING HOPE (FOX)
· SMASH (NBC)
· TASTE, THE (ABC)
· WIFE SWAP (ABC)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.