or


[02/28/13 - 01:41 PM]
USA's "Psych" Premieres Seventh Season with Double-Digit Increases, Garnering Nearly 3 Million Viewers
USA spins the numbers for Wednesday, February 27.

[via press release from USA]

USA'S "PSYCH" PREMIERES SEVENTH SEASON WITH DOUBLE-DIGIT INCREASES, GARNERING NEARLY 3 MILLION VIEWERS, AND SOCIAL ACTIVITY UP +96%

Network's Longest Running Series On-Air Delivers Over +40% Growth in P18-34

PSYCH's Powerful Social Activations Drive Social Engagement Among Passionate and Young Fanbase

PSYCH was the #1 Scripted Show Socially Last Night

USA's PSYCH, the network's longest running series on-air, bowed its seventh season premiere with double-digit increases over its February 2012 premiere in all demos, most notably among P18-34, with nearly three quarters of a million viewers in this key demo. The quirky series about a faux psychic and his best friend who work for the Santa Barbara Police Department also delivered more P18-34 and more total viewers than any telecast of PSYCH in 2012.

To propel social engagement, pre-premiere, USA created the Premiere Night Prize-a-Thon on Twitter with 100 PSYCH prizes in the hour leading into the premiere where fans answered trivia questions and sent in photos, and by using #PsychIsBack which trended during the episode worldwide and nationally past the show's close. Throughout the night, USA created and live-tweeted gifs as part as it real-time response strategy. Compared to the premiere date last winter, social media activity for PSYCH was up +96%, and yesterday was the best day ever for social media mentions for a USA Network series premiere. PSYCH was also the #1 scripted cable show socially last night.

Excitement for the premiere was fueled by PSYCH's "social" slumber party last Friday, where nearly a million of the show's fans, affectionately called PSYCH-Os, stayed up all night to watch the show and tweet about it with the cast in a groundbreaking second screen experience. With 172K social media mentions, the party delivered the best day ever for USA in social media activity. As a result, last Friday's marathon experienced ratings that surpassed the prior four-week time period average by double-digits in all demos. Last night's premiere delivered:

P18-49: 1.3 million (1258, +22% vs. the February 2012 premiere and +10% vs. the Winter 2012 average)

P25-54: 1.2 million (1164, +17% / +1%)

P18-34: 723,000 (+41% / +38%)

Total Viewers: 2.9 million (2940, +20% / +12%)





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)











most recent ratings | view all posts
[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.

[10/21/14 - 10:43 AM]
ABC Ranks No. 1 in the Non-Sports Adult 18-49 Averages, Delivering 6 of the Week's Top 20 TV Programs - The Most for Any Net
ABC spins the numbers for the week of October 13-19.

[10/21/14 - 10:24 AM]
CBS Wins Fourth Straight Week to Start the Season
CBS spins the numbers for the week of October 13-19.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.

[10/21/14 - 09:26 AM]
"Live with Kelly and Michael" Scores Its Biggest Advantages Over "Ellen" This Season
Disney-ABC Domestic Television spins the numbers for the week of October 6-10.

[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:34 AM]
ABC Stands as Monday's Most-Watched Net
ABC spins the numbers for Monday, October 20.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.