[03/05/13 - 04:04 PM]
MTV's "World of Jenks" Ranks as the #1 Series in Its Timeslot Across All Television with P12-34
MTV spins the numbers for Monday, March 4.

[via press release from MTV]


Season Two Debut has a Strong 1.2 P12-34 Rating and Draws in 1.2 Million Total Viewers

New York, NY (March 5, 2013) - The reinvented, second-season of MTV's "World of Jenks" premiered last night as the #1 series in its timeslot across all television among MTV's core demographic of 12-34 year-olds. The show garnered an impressive 1.2 P12-34 rating, and 1.2 million total viewers tuned in to watch award-winning documentary filmmaker Andrew Jenks go inside the lives of three extraordinary and inspiring young people. The season two debut performed strongly with the female audience, garnering a 1.6 W12-34 rating, which made it the highest rated "World of Jenks" episode to date with this demographic during the show's regularly scheduled timeslot. The show also ranked as the #1 telecast in its timeslot across all television with W12-34.

On the social media front, "World of Jenks" and "Andrew Jenks" both trended worldwide on Twitter last night, with a total 24,500 tweets throughout the day. Additionally, according to SocialGuide, the show ranked as the most social television series during the 11:00 p.m. hour, and ranked as the fifth most social cable series for the day.

"World of Jenks" Season 2 - Mondays at 11:00 p.m. ET/PT

Next week on "World of Jenks," Chad is off to senior prom, D-Real is hosting his first dance battle and Kaylin receives scan results, giving everyone reason to celebrate. Meanwhile, Jenks spends time with his younger brother Matt, making him grateful for the rare opportunity to be with his brother.

In its all new, reinvented second season, MTV's "World of Jenks" dives deeper into the lives of three extraordinary young people. Award-winning documentary filmmaker Andrew Jenks joins each on their powerful - and often unpredictable - journeys, spending a year embedded with them across the country. The series gives viewers a deeply personal, inspiring and always entertaining look inside each subject's life as they work to make their dreams a reality, despite their extraordinary circumstances. Over 10, hour-long episodes, Andrew Jenks follows the lives of D-Real, Chad and Kaylin, and along the way, give viewers a raw look at their struggles to overcome the constant threat of gun violence, the challenges of living with autism, and battling the fear of cancer returning at such a young age.

To sound off on Twitter and Facebook, use the official hashtag #WorldofJenks and visit the "World of Jenks" Facebook page, facebook.com/WorldOfJenks. You can also find more on the show at MTV.com.

"World of Jenks" is Executive Produced and Directed by Andrew Jenks. Dave Snyder is Executive Producer. Brent Haynes and Brooke Posch are Executive Producers for MTV. Andrew Siegal and Michelle Schiefen are Supervising Producers. Brent Haynes and Nick Predescu are the MTV executives in charge.

Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s.

About Andrew Jenks

At 19, Andrew Jenks made his first film, HBO's "Room 335," moving into an assisted-living facility for elderly residents in order to capture the true essence of this often overlooked community. Jenks' second film, ESPN's "The Zen of Bobby V" had him spending seven months in Japan filming American baseball manager Bobby Valentine as he managed the Chiba Lotte Marines. Praised by film critics around the world, the film premiered at the 2008 Tribeca Film Festival. His book, ANDREW JENKS: MY ADVENTURES AS A YOUNG FILMMAKER, is on stands now.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

  [march 2013]  


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