NICKELODEON'S "SPONGEBOB SQUAREPANTS" WINS THE WEEK WITH KIDS AND TWEENS

Nick Takes Week's Top Spot with Kids and Total Viewers

NEW YORK-March 5, 2013-Nickelodeon's SpongeBob SquarePants closed the week (2/25/13-3/3/13) as the number one program with kids 2-11, kids 6-11 and tweens 9-14 across all TV. A new episode titled "Little Yellow Book" (Saturday, March 2 at 10:30 a.m. ET/PT) drew 4.7 million total viewers, and posted double-digit gains with kids 2-11 (7.5/2.5 million, +21%), kids 6-11 (8.3/1.7 million, +29%), tweens 9-14 (6.1/1.2 million, +29%) and total viewers (+15%).

Additionally, Nickelodeon ranks as basic cable's top net with kids 2-11 (2.9/950,000; +16%) and total viewers (1.8 million; +13%) for the week.

Nickelodeon, now in its 33rd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).