or


[03/05/13 - 12:33 PM]
The Network Premiere of "Ice Age 2: The Meltdown" Delivers The Hub's Best Telecast in Network History
The Hub spins the numbers for the week of February 25-March 3.

[via press release from The Hub]

BEST TELECAST IN THE HUB'S HISTORY AND BEST SATURDAY IN THE HUB'S HISTORY WITH PERSONS 2+, HOUSEHOLDS, AND KEY ADULT DEMOS

The Network Premiere of "Ice Age 2: The Meltdown" Delivers Best Telecast in Network History

Strong Regular Series Plus Movie Premiere Contribute to Best Saturday in Network History

Families Continue to Make The Hub Their Top Co-Viewing Choice: More Kids 2-11 Watch The Hub with an Adult 18-49 Than Any Other Kids Cable Network

LOS ANGELES - The Hub Network, the fastest growing children's cable network, has a historic week with the best telecast in network history and the best Saturday in network history in Persons 2+, Households, and key Adult demos beating Nicktoons, TeenNick, and Disney XD. Additionally, The Hub continues to be the most co-viewed network with more Kids 2-11 watching with an Adult 18-49 than any children's cable network.

The network premiere of "Ice Age 2: The Meltdown" delivers the best telecast in network history with Persons 2+, Households, and Adults 25-54. The Hub has its best Saturday (6 a.m. - 6 a.m. ET) in network history in Persons 2+, Households, Adults 18-49, and Adults 25-54 thanks to the movie premiere and its strong lineup of regular series, including "Littlest Pet Shop," "My Little Pony Friendship is Magic" (both produced by Hasbro Studios), "Strawberry Shortcake's Berry Bitty Adventures" (produced by American Greetings), "R.L. Stine's The Haunting Hour: The Series" (produced by The Hatchery in association with Front Street Pictures), and "Goosebumps" (produced by Scholastic Media).

Children and adults continue to make The Hub their primary choice for co-viewing. More Kids 2-11 watched The Hub with an Adult 18-49 than any other kids cable network, including Disney Channel, Nickelodeon, Cartoon Network, Disney XD, Nicktoons, TeenNick, Nick at Nite, and Adult Swim.

Below are details of The Hub's historic ratings achievement followed by year-to-year growth and then co-viewing highlights.

Historic Saturday Performance Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) was the best telecast in network history in delivery with Persons 2+ (810,000), Households (482,000), and Adults 25-54 (283,000).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Nicktoons among Kids 2-11 (+121%), Kids 6-11 (+20%), Adults 18-49 (+363%), Women 18-49 (+291%), Adults 25-54 (+490%), Women 25-54 (+323%), Persons 2+ (+198%) and Households (+196%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat TeenNick among Kids 2-11 (+2492%), Kids 6-11 (+1478%), Adults 18-49 (+481%), Women 18-49 (+594%), Adults 25-54 (+665%), Women 25-54 (+524%), Persons 2+ (+604%) and Households (+373%).

The Hub's network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) beat Disney XD among Kids 2-11 (+37%), Adults 18-49 (+100%), Women 18-49 (+238%), Adults 25-54 (+233%), Women 25-54 (+167%), Persons 2+ (+76%) and Households (+68%).

It was The Hub's best Saturday (6 a.m. - 6 a.m.) in network history with Persons 2+ (285,000), Households (189,000), Adults 18-49 (97,000), and Adults 25-54 (91,000).

Year-to-Year Program Highlights (all times ET):

The network premiere of "Ice Age 2: The Meltdown" (Saturday, 9 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+659%), Kids 6-11 (+306%), Adults 18-49 (+433%), Women 18-49 (+381%), Adults 25-54 (+455%), Women 25-54 (+352%), Persons 2+ (+598%), and Households (+418%).

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+329%), Kids 6-11 (+68%), Adults 18-49 (+615%), Women 18-49 (+800%), Adults 25-54 (+836%), Women 25-54 (+940%), Persons 2+ (+373%), and Households (+298%).

A new episode of "Strawberry Shortcake's Berry Bitty Adventures" (Saturday, 8:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+121%), Kids 6-11 (+107%), Adults 18-49 (+254%), Women 18-49 (+1120%), Adults 25-54 (+217%), Women 25-54 (+980%), Persons 2+ (+160%), and Households (+89%).

"My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among Kids 2-11 (+297%), Kids 6-11 (+83%), Adults 18-49 (+226%), Women 18-49 (+1033%), Adults 25-54 (+231%), Women 25-54 (+1067%), Persons 2+ (+173%), and Households (+131%).

"R.L. Stine's The Haunting Hour: The Series" (Saturday, 6 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+43%), Kids 6-11 (+145%), Persons 2+ (+14%), and Households (+56%).

"Goosebumps" (Saturday, 5:30 p.m.) earned year-to-year time period delivery gains among Kids 2-11 (+119%), Kids 6-11 (+56%), Adults 18-49 (+92%), Women 18-49 (+300%), Adults 25-54 (+121%), Women 25-54 (+68%), Persons 2+ (+30%), and Households (+12%).

Co-Viewing Highlights:

The Hub was the most co-viewed network in Kids 2-11 watching with Adults 18-49. Thirty-five percent (35%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (21%), Nickelodeon (24%), Cartoon Network (21%), Disney XD (25%), Nicktoons (15%), TeenNick (17%), Nick at Nite (19%), and Adult Swim (21%).

(Source: The Nielsen Company, program based dayparts, most current, 2/25/13-3/3/13 vs. 2/27/12-3/4/12, growth by delivery, co-viewing from NPower; "best evers" are L+SD)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [march 2013]  
S
M
T
W
T
F
S
     


· RL STINE'S THE HAUNTING HOUR: THE SERIES (DFC)





most recent ratings | view all posts
[08/01/25 - 01:56 PM]
Matt Damon and Ken Jennings' Million Dollar Win Scores Big in Ratings for "Who Wants to Be a Millionaire"
The series owns ABC's top two entertainment telecasts in Total Viewers summer to date with its week 2 episode (4.46 million) and season premiere (4.24 million).

[08/01/25 - 10:15 AM]
"Big Brother" Watched by Nearly 26 Million Unique Viewers
On Paramount+, the series ranks as the #1 unscripted program and #7 program overall in reach and total time spent since its July 10 premiere.

[07/30/25 - 04:01 PM]
"South Park" Season 27 Premiere Surges with Nearly 6M Cross-Platform Viewers and Biggest Share in Over 25 Years
Tune-in tonight, July 30, for an encore airing of the premiere episode, "Sermon on the 'Mount," with a new episode airing Wednesday, August 6 at 10 p.m. ET on Comedy Central and next day on Paramount+.

[07/30/25 - 03:06 PM]
"Christmas in July" Gifts Hallmark Channel #1 Most-Watched Entertainment Cable Network of the Month
The network's first-ever limited docuseries "Christmas at Sea" was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

[07/29/25 - 12:01 PM]
Netflix Top 10 Week of July 21: "Happy Gilmore 2" Finds Its Happy Place at No. 1 in This Week's Top 10
Mystery thriller "Untamed" spent another week at No. 1 on the English TV List.

[07/29/25 - 11:46 AM]
ABC Airs Another of Its Most-Watched WNBA Games Ever: Indiana Fever vs Chicago Sky Averaged 1.5 Million Viewers, Up 17% from Last Year's ABC Average
Said audience peaked with 1.7 million viewers.

[07/28/25 - 12:03 PM]
"The Summer I Turned Pretty" Season 3 Draws 25 Million Viewers in Its First 7 Days and Reaches #1 in Over 120 Countries
The show of summer is "Summer."

[07/25/25 - 02:51 PM]
ABC Summer Game Shows "Who Wants to Be a Millionaire" and "Match Game" Return for New Seasons with Multi-Year Highs
"Millionaire" returned for a new season as the No. 1 telecast of the night among Total Viewers (4.24 million), earning its most-watched telecast in over four years.

[07/25/25 - 08:59 AM]
"Live with Kelly and Mark" Grows for the Second Week in a Row in Total Viewers and Households
On Tuesday (7/8/25), featuring Jensen Ackles, "Live with Kelly and Mark" turned in its most-watched telecast (2.285 million) in nearly two months.

[07/22/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Adults 18-49, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" in the Demo for the 6th Consecutive Week
"Nightline" posted week-to-week increases in Adults 25-54 and Adults 18-49, hitting a 4-week high in the key Adult news demo.

[07/22/25 - 12:01 PM]
Netflix Top 10 Week of July 14: "Untamed" Hunts and "KPop Demon Hunters" Slay in This Week's Top 10
True crime lovers also made their voices heard - documentary series "Amy Bradley Is Missing" appeared at No. 2 on the English TV list, with 12.2 million views.

[07/22/25 - 10:30 AM]
2025 NBA Las Vegas Summer League Viewership Up Double Digits
Said telecasts averaged an audience of 255,000 viewers, up 27% from last year.

[07/22/25 - 08:04 AM]
ESPN, ABC and Disney+ Score Historic Viewership for 2025 WNBA All-Star Events
The Skills Challenge & 3-Point Contest and the WNBA All-Star Game averaged 1.3 million viewers and 2.2 million viewers, respectively.

[07/21/25 - 10:09 AM]
ESPN's Outstanding Nielsen Viewership for First Six Months of 2025: At the Halfway Mark, ESPN has Achieved Multiple Successes Across the Board
ESPN on its own is up 4% year-over-year across the entire day (24 hours of programming) and up 9% when isolating the primetime hours (8-11 p.m. ET).

[07/17/25 - 01:31 PM]
Netflix: What We Watched the First Half of 2025
This report, which captures ~99% of all viewing in the first half of 2025, shows that people watched a lot of Netflix - over 95B hours - spanning a wide range of genres and languages.