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[03/11/13 - 08:51 AM]
"All-Star Celebrity Apprentice" Maintains 100% of Last Week's Premiere Rating in 18-49
NBC spins the numbers for Sunday, March 10.

[via press release from NBC]

Sunday Results:

* From 9-11 p.m. ET, "All-Star Celebrity Apprentice" (1.7/4 in 18-49, 5.0 million viewers overall) maintained 100 percent of last week's 1.7 premiere rating in 18-49 and is up 6 percent versus last week's 1.6 in these preliminary fast-affiliate ratings. Last night's "All-Star Celebrity Apprentice" out-rated ABC's two-hour block of "Revenge" and "Red Widow" in adults 18-49 (1.7 vs. 1.6) and CBS's 9-11 p.m. combination of "The Good Wife" and "The Mentalist" (1.7 vs. 1.6). In the time period, "All-Star Celebrity Apprentice" ranked #2 among ABC, CBS, NBC and Fox in adults 18-49 and other key categories. "Apprentice" grew from its fist half-hour to its fourth in 18-49 by 19 percent (to a 1.9 from a 1.6).

* "All-Star Celebrity Apprentice" built on NBC's results in the prior hour from 8-9 p.m. ET by 89 percent in 18-49 rating (1.7 vs. 0.9) and 72 percent in total viewers (5.0 million vs. 2.9 million).

* "All-Star Celebrity Apprentice" ranked #1 for its second hour from 10-11 p.m. among ABC, CBS and NBC, with a 1.8 rating in 18-49 versus a 1.6 for CBS's "Mentalist" and a 1.2 for week two of ABC's "Red Widow." From 10-11, "Apprentice" was #1 or tied for #1 among those networks in every key demographic.

* In the 10:30 lead-in to local news, "All-Star Celebrity Apprentice" generated a 4 percent margin of victory in the key news demographic of adults 25-54 (with a 2.4 rating vs. a 2.3 for CBS's second-place "Mentalist").

* From 7-9 p.m. ET, an encore "All-Star Celebrity Apprentice" averaged a 0.8/2 in 18-49 and 2.5 million viewers overall. From its first half-hour to its fourth, the "Apprentice" rebroadcast grew by 67 percent in 18-49 rating (to a 1.0 from a 0.6) and by 76 percent or more than 1.7 million persons in total viewers (4.0 million vs. 2.2 million).

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· APPRENTICE, THE (NBC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· RED WIDOW (ABC)
· REVENGE (ABC)









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