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[03/12/13 - 08:27 AM]
Monday's Broadcast Ratings: "The Bachelor" Goes Out on Top for ABC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, march 11, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (10.327 million viewers, #1; adults 18-49: 3.5, #1) was the top draw on Monday thanks to the two-hour season finale of "The Bachelor" (9.987 million viewers, #2; adults 18-49: 3.3, #2) plus its follow-up special "The Bachelor: After the Final Rose" (11.007 million viewers, #1; adults 18-49: 3.8, #1).

FOX (6.418 million viewers, #2; adults 18-49: 1.9, #2) then claimed a distant second place with a repeat of "Bones" (4.847 million viewers, #10; adults 18-49: 1.2, #T10) and a new "The Following" (7.989 million viewers, #3; adults 18-49: 2.6, #3).

Next up was NBC (4.820 million viewers, #4; adults 18-49: 1.7, #3) with the penultimate weeks of "The Biggest Loser" (5.562 million viewers, #8; adults 18-49: 1.9, #5) and "Deception" (3.336 million viewers, #11; adults 18-49: 1.2, #T10).

Meanwhile, CBS (6.371 million viewers, #3; adults 18-49: 1.6, #4) offered up its mix of "How I Met Your Mother" (5.257 million viewers, #9; adults 18-49: 1.5, #8), a new "Rules of Engagement" (6.985 million viewers, #4; adults 18-49: 2.0, #4), "2 Broke Girls" (6.233 million viewers, #6; adults 18-49: 1.7, #6), "Mike & Molly" (6.227 million viewers, #7; adults 18-49: 1.6, #7) and "Hawaii Five-0" (6.763 million viewers, #5; adults 18-49: 1.4, #9).

And finally, originals from "The Carrie Diaries" (1.116 million viewers, #12; adults 18-49: 0.4, #12) and "90210" (0.683 million viewers, #13; adults 18-49: 0.2, #13) on The CW (0.900 million viewers, #5; adults 18-49: 0.3, #5) closed out the evening.

In the netlet's target demo (women 18-34), "Carrie" delivered a 0.7 rating while "90210" posted a 0.4 rating.

Week-to-week changes (adults 18-49):
+22.22% - The Bachelor
+9.09% - Deception
-7.14% - The Following
-9.09% - Rules of Engagement
-9.52% - The Biggest Loser
-20.00% - The Carrie Diaries
-33.33% - 90210

Year-to-year changes (adults 18-49):
+100.00% - 90210 (vs. Hart of Dixie (Repeat))
+62.50% - The Following (vs. Alcatraz)
+33.33% - The Carrie Diaries (vs. America's Next Top Model (Repeat))
+15.15% - The Bachelor: After the Final Rose
+13.79% - The Bachelor
0.00% - Rules of Engagement (vs. 2 Broke Girls (Repeat))
-50.00% - Deception (vs. Smash)
-62.75% - The Biggest Loser (vs. The Voice)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.1/5 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.9/4 with an encore.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/12/12):

NBC (11.93 million viewers, #1; adults 18-49: 4.2, #1) was the network to beat on Monday with fresh installments of "The Voice" (14.32 million viewers, #1; adults 18-49: 5.1, #1) - a season low - and "Smash" (7.14 million viewers, #7; adults 18-49: 2.4, #4).

ABC (9.34 million viewers, #2; adults 18-49: 3.0, #2) then had to settle for second place despite the season finale of "The Bachelor" (9.10 million viewers, #3; adults 18-49: 2.9, #3) and the special "The Bachelor: After the Final Rose" (9.82 million viewers, #2; adults 18-49: 3.3, #2).

Next up was CBS (7.10 million viewers, #3; adults 18-49: 1.9, #3) and its all-repeat lineup of "How I Met Your Mother" (5.74 million viewers, #9; adults 18-49: 1.8, #8), "2 Broke Girls" (6.48 million viewers, #8; adults 18-49: 2.0, #6), "Two and a Half Men" (7.57 million viewers, #5; adults 18-49: 2.1, #5), "Mike & Molly" (7.30 million viewers, #6; adults 18-49: 1.9, #7) and "Hawaii Five-0" (7.76 million viewers, #4; adults 18-49: 1.6, #T9).

Meanwhile, FOX (4.32 million viewers, #4; adults 18-49: 1.4, #4) offered up a repeat of "House" (3.65 million viewers, #11; adults 18-49: 1.2, #11) alongside a new "Alcatraz" (4.99 million viewers, #10; adults 18-49: 1.6, #T9) - its series low.

And finally, encores of "America's Next Top Model" (0.92 million viewers, #12; adults 18-49: 0.3, #12) and "Hart of Dixie" (0.49 million viewers, #13; adults 18-49: 0.1, #13) on The CW (0.70 million viewers, #5; adults 18-49: 0.2, #5) closed out the evening. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.5 rating while "Dixie" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+16.00% - The Bachelor
-11.11% - Alcatraz
-11.11% - Smash
-16.39% - The Voice

Year-to-year changes (adults 18-49):
+264.29% - The Voice (vs. Chuck/The Event)
+41.18% - Smash (vs. Harry's Law)
-15.79% - Alcatraz (vs. The Chicago Code)
-29.79% - The Bachelor: After the Final Rose
-35.56% - The Bachelor

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.3/6; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.9/6.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.6/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.7/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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