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Quick Take for Friday, March 15, 2013 - Final National Ratings
TV Event "The Wizards Return: Alex vs. Alex" Bewitches Nearly 6 Million Total Viewers and 3 Million Kids 2-11; Cable TV's #1 Telecast Year to Date in Tweens and #2 in Kids 2-11/6-11; #1 Kids' Cable TV Telecast of 2013 in Total Viewers
"Gravity Falls" Rises to Series High in Total Viewers
Disney Channel Airs Friday's Top 6 Cable TV Telecasts in Total Viewers, Top 8
TV Telecasts in Kids 2-11, Top 16 in Kids 6-11 and Top 19 in Tweens 9-14
Friday, March 15, 2013
On Friday, March 15, powered by the "Wizards of Waverly Place" 1-hour television event, "The Wizards Return: Alex vs. Alex" and an all-new "Gravity Falls," Disney Channel was easily Friday's #1 Total Day cable TV network in Total Viewers (2.1 million) and the #1 TV network across key demos Kids 2-11 (1.2 million/2.9 rating), Kids 6-11 (724,000/3.1 rating) and Tweens (648,000/2.7 rating).
· At 8 o'clock, "The Wizards Return: Alex vs. Alex" ranked as Friday's #1 cable TV telecast in Total Viewers (5.9 million) - #3 across all TV overall - and was easily the #1 TV telecast across major youth demos Kids 2-11 (2.9 million/7.3 rating), Kids 6-11 (2.3 million/9.7 rating) and Tweens 9-14 (2.2 million/9.4 rating). In fact, the special became the #1 cable TV telecast year to date in Tweens and the #1 kids' cable TV telecast in Total Viewers, and #2 cable TV telecast in Kids 2-11 and Kids 6-11.
· At 9 o'clock, animated comedy series "Gravity Falls" climbed to a series high in Total Viewers (4.5 million), ranking as Friday's #2 cable TV telecast, and was the #2 TV telecast for the day across Kids 2-11, Kids 6-11 and Tweens 9-14 (below).
· Overall, led by "The Wizards Return: Alex vs. Alex" and "Gravity Falls," Disney Channel held Friday's Top 6 cable TV telecasts in Total Viewers, and in target demos, delivered the Top 8 TV telecasts in Kids 2-11, the Top 16 TV telecasts in Kids 6-11 and the Top 19 in Tweens 9-14 (Top 5 below).
Source: NTI, U.S. ratings, 3/15/13 and 2013 to date: 12/31/12-3/15/13, L+SD.
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