or


[03/27/13 - 02:15 PM]
ABC Family's Exclusive Social Media Announcement of "Ravenswood," a "Pretty Little Liars" Spin-Off, Garners Over 369 Million Social Impressions Worldwide
ABC Family spins the digital numbers for Tuesday, March 26.

[via press release from ABC Family]

#POWEROFPRETTYLITTLELIARSSOCIALMEDIA

EXCLUSIVE SOCIAL MEDIA ANNOUNCEMENT OF "PRETTY LITTLE LIARS'" SPIN-OFF SERIES "RAVENSWOOD" EXPLODES ACROSS SOCIAL MEDIA PLATFORMS AND ABCFAMILY.COM

Unique Tactic Generates Over 369 Million Social Impressions Worldwide

Yesterday ABC Family announced it had greenlit the original one-hour drama series "Ravenswood," a spin-off of their number one-rated series, "Pretty Little Liars," exclusively across all "Pretty Little Liars" social media platforms. "Pretty Little Liars" is the #1 most social show on television.

The never-before-done announcement was pushed out providing a unique clue for each different digital platform - Facebook, Twitter, Tumbler, Instagram, Pinterest, GetGlue, YouTube and abcfamily.com - generating over 369 million total impressions worldwide, including over 33 million on Facebook, over 333 million on Twitter and close to three million on GetGlue. "Ravenswood" quickly amassed over 24,000 Facebook fans and over 18,000 Twitter followers, with #Ravenswood trending on Twitter for nearly two hours.

Furthermore, more than 27,000 people posted nearly 49,000 tweets, generating a unique reach of 15.6 million Twitter accounts. The most 're-tweeted' tweet was the 'official announcement of the new show from @ABCFpll,' which garnered 3,586 re-tweets in just 11 hours yesterday.

Jenn Deering Davis, Co-Founder of Union Metrics, said: "This is another example of the power of 'Pretty Little Liars' in social media; it will generate more buzz about a brand new show in one day on Twitter - with absolutely no other marketing - than many existing programs see on the platform in a week."

From "Pretty Little Liars" executive producers I. Marlene King, Oliver Goldstick, Joseph Dougherty and Leslie Morgenstein, "Ravenswood" will center on a town, not far from Rosewood, PA (the home base of "Pretty Little Liars"), which has suffered under a deadly curse for generations. Five strangers suddenly find themselves connected by this fatal curse and need to dig into the town's mysterious and terrible history before it's too late for each of them. The series will premiere on ABC Family following the annual "Pretty Little Liars" special Halloween episode in October 2013.

"Pretty Little Liars" revolves around four teenage girlfriends who lost touch with one another after the mysterious death of a friend, Alison. The girls are suddenly reunited when they each begin receiving messages suggesting Alison is actually alive - and watching them. Based upon the book series by Sara Shepard, "Pretty Little Liars" stars Troian Bellisario, Ashley Benson, Tyler Blackburn, Lucy Hale, Ian Harding, Laura Leighton, Shay Mitchell, Janel Parrish and Sasha Pieterse. Recurring guest stars Holly Marie Combs and Chad Lowe also appear.

"Pretty Little Liars" and "Ravenswood" are produced by Alloy Entertainment in association with Warner Horizon Television and executive-produced by I. Marlene King, Oliver Goldstick, Leslie Morgenstein and Joseph Dougherty.

Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today's families, entertaining and connecting with adults through relatable programming about today's relationships - told with a mix of diversity, passion, humor and heart. ABC Family's programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy(r) Award-winning ABCFamily.com provides a variety of interactive entertainment and community features from rich, fan-centric programming - including blogs, viewing parties, webisodes, full episodes of the network's hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with "13 Nights of Halloween" and "25 Days of Christmas." ABC Family. A New Kind of Family.

Social Media Sources: 3/26/13, Facebook, Twitter, GetGlue and Union Metrics.





  [march 2013]  
S
M
T
W
T
F
S
     


· PRETTY LITTLE LIARS (ABC FAMILY)
· RAVENSWOOD (ABC FAMILY)









most recent ratings | view all posts
[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:27 AM]
ABC's Second Replay This Season of "A Charlie Brown Christmas" Beats NBC's Debut of "Elf: Buddy's Musical Christmas" by Wide Margins
ABC spins the numbers for Tuesday, December 16.

[12/16/14 - 01:26 PM]
Hallmark Channel's Final Two Original Holiday Debuts Propel the Network to Rank #1 Among Women 25-54 Rating for the 6th Straight Week
The Hallmark Channel spins the numbers for the week of December 8-14.

[12/16/14 - 11:53 AM]
Syfy's "Ascension" Takes Off During First Night Premiere, Transporting 1.8 Million Total Viewers
Syfy spins the numbers for Monday, December 15.

[12/16/14 - 09:52 AM]
"60 Minutes" in Top 10 for Eighth Week in a Row
CBS spins the numbers for Sunday, December 14.