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[03/28/13 - 08:23 AM]
Wednesday's Broadcast Ratings: "Idol" Tops Viewers, Demos for 11th Consecutive Wednesday
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, march 27, 2013)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (12.029 million viewers, #1; adults 18-49: 3.1, #1) was still the network to beat on Wednesday with a new two-hour "American Idol" (12.029 million viewers, #1; adults 18-49: 3.1, #2).

ABC (6.164 million viewers, #3; adults 18-49: 1.9, #2) then claimed the silver with a new "The Middle" (6.810 million viewers, #6; adults 18-49: 1.8, #T5), the season finale of "The Neighbors" (5.513 million viewers, #9; adults 18-49: 1.5, #T8) and originals from "Modern Family" (8.966 million viewers, #3; adults 18-49: 3.2, #1), "Suburgatory" (5.412 million viewers, #10; adults 18-49: 1.9, #4) and "Nashville" (5.141 million viewers, #11; adults 18-49: 1.5, #T8).

Next up was CBS (7.269 million viewers, #2; adults 18-49: 1.7, #3) with a new "Survivor: Caramoan - Fans vs. Favorites" (9.157 million viewers, #2; adults 18-49: 2.4, #3) followed by repeats from "Criminal Minds" (5.730 million viewers, #8; adults 18-49: 1.3, #T10) and "CSI: Crime Scene Investigation" (6.919 million viewers, #4; adults 18-49: 1.3, #T10).

Meanwhile, NBC (5.510 million viewers, #4; adults 18-49: 1.5, #4) offered up a new "Whitney" (3.108 million viewers, #12; adults 18-49: 1.0, #T13), the season finale of "Whitney" (3.090 million viewers, #13; adults 18-49: 1.1, #12) and fresh installments of "Law & Order: Special Victims Unit" (6.530 million viewers, #7; adults 18-49: 1.7, #7) and "Chicago Fire" (6.901 million viewers, #5; adults 18-49: 1.8, #T5).

And finally, originals from "Arrow" (2.609 million viewers, #14; adults 18-49: 0.8, #15) and "Supernatural" (2.245 million viewers, #15; adults 18-49: 1.0, #T13) on The CW (2.426 million viewers, #5; adults 18-49: 0.9, #5) closed out the evening. In the netlet's target demo (women 18-34), "Arrow" delivered a 0.7 rating at 8:00/7:00c and "Supernatural" a 0.7 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+26.67% - Suburgatory
+13.33% - Law & Order: Special Victims Unit
+11.11% - Supernatural
+7.14% - The Neighbors
+5.88% - Chicago Fire
-4.00% - Survivor: Caramoan - Fans vs. Favorites
-6.25% - Nashville (vs. 2/27/13)
-9.09% - Whitney
-11.11% - Arrow
-11.43% - American Idol
-14.29% - The Middle (vs. 2/27/13)
-17.95% - Modern Family (vs. 2/27/13)

Year-to-year changes (adults 18-49):
+125.00% - Chicago Fire (vs. Rock Center With Brian Williams)
+100.00% - Law & Order: Special Victims Unit (vs. Bent/Bent)
+68.42% - Modern Family (vs. Modern Family (Repeat))
+66.67% - Nashville (Vs. Missing (Repeat))
+50.00% - The Middle (vs. The Middle (Repeat))
+42.86% - Supernatural (vs. America's Next Top Model)
+33.33% - Arrow (vs. One Tree Hill)
+25.00% - The Neighbors (vs. Suburgatory (Repeat))
0.00% - Suburgatory (vs. Happy Endings)
-8.33% - Whitney - 8:30 (vs. Are You There, Chelsea?)
-14.29% - Survivor: Caramoan - Fans vs. Favorites (vs. Survivor: One World)
-33.33% - Whitney - 8:00
-38.00% - American Idol

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's "Jimmy Kimmel Live," 2.0/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.7/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/28/12):

FOX (17.15 million viewers, #1; adults 18-49: 5.0, #1) was the network to beat on Wednesday with another two-hour "American Idol" (17.15 million viewers, #1; adults 18-49: 5.0, #1).

CBS (8.29 million viewers, #2; adults 18-49: 2.1, #2) then claimed a distant second place with a new "Survivor: One World" (9.60 million viewers, #2; adults 18-49: 2.8, #2) followed by repeats of "Criminal Minds" (7.45 million viewers, #4; adults 18-49: 1.7, #T5) and "CSI: Crime Scene Investigation" (7.82 million viewers, #3; adults 18-49: 1.7, #T5).

Next up was ABC (4.28 million viewers, #3; adults 18-49: 1.3, #3) with repeats of "The Middle" (4.27 million viewers, #6; adults 18-49: 1.2, #T8), "Suburgatory" (3.84 million viewers, #10; adults 18-49: 1.2, #T8) and "Modern Family" (5.27 million viewers, #5; adults 18-49: 1.9, #T3) plus a new "Happy Endings" (4.17 million viewers, #7; adults 18-49: 1.9, #T3) and an encore of "Missing" (4.06 million viewers, #9; adults 18-49: 0.9, #T11).

Meanwhile, NBC (3.14 million viewers, #4; adults 18-49: 1.0, #4) offered up the season finales of "Whitney" (4.16 million viewers, #8; adults 18-49: 1.5, #7) and "Are You There, Chelsea?" (3.14 million viewers, #12; adults 18-49: 1.2, #T8) alongside week two of "Bent" (2.63 million viewers, #13; adults 18-49: 0.9, #T11) and a second "Bent" (2.36 million viewers, #14; adults 18-49: 0.8, #T13) plus a new "Rock Center With Brian Williams" (3.27 million viewers, #11; adults 18-49: 0.8, #T13).

And finally, new episodes of "One Tree Hill" (1.28 million viewers, #16; adults 18-49: 0.6, #16) and "America's Next Top Model" (1.40 million viewers, #15; adults 18-49: 0.7, #15) on The CW (1.34 million viewers, #5; adults 18-49: 0.6, #5) closed out the evening. In the netlet's target demo (women 18-34), "Hill" delivered a 1.2 rating while "Top Model" posted a 0.8 rating.

Week-to-week changes (adults 18-49):
+16.67% - America's Next Top Model
+14.29% - Rock Center With Brian Williams
+5.56% - Happy Endings
+3.70% - Survivor: One World
+2.04% - American Idol
-6.25% - Whitney
-10.00% - Bent - 9:00
-11.11% - Bent - 9:30
-14.29% - Are You There, Chelsea?
-14.29% - One Tree Hill

Year-to-year changes (adults 18-49):
+75.00% - America's Next Top Model (vs. Shedding for the Wedding)
+36.36% - Whitney (vs. Minute to Win It)
+35.71% - Happy Endings (vs. Mr. Sunshine)
+9.09% - Are You There, Chelsea? (vs. Minute to Win It)
-3.45% - Survivor: One World
-10.00% - Bent - 9:00 (vs. Law & Order: Special Victims Unit (Repeat))
-20.00% - Bent - 9:30 (vs. Law & Order: Special Victims Unit (Repeat))
-33.33% - American Idol
-33.33% - One Tree Hill (vs. America's Next Top Model)
-66.67% - Rock Center With Brian Williams (vs. Law & Order: Special Victims Unit)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.2/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3; "Late Show," 0.5/3; "Nightline," 0.8/4; and "Jimmy Kimmel Live," 0.4/2.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market household) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-4) topped "Late Late Show" (0.3/2 with an encore).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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