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[04/02/13 - 11:41 AM]
Six Consecutive Quarters and 15 Consecutive Months of Year-to-Year Growth for The Hub
The Hub spins the numbers for the week of March 25-31 and the quarter to date.
[via press release from The Hub]

SIX CONSECUTIVE QUARTERS AND 15 CONSECUTIVE MONTHS OF YEAR-TO-YEAR GROWTH FOR THE HUB

The Hub Scores Big Gains in First Quarter 2013

The Hub Continues to Demonstrate Year-to-Year Gains for Month of March

The Hub Continues to Top Co-Viewing in First Quarter 2013 and Month of March

LOS ANGELES - The Hub Network, the fastest growing children's cable network, continues its upward trend with six consecutive quarters and 15 consecutive months of year-to-year growth fueled by original programming, notably "My Little Pony Friendship is Magic," "Littlest Pet Shop," and the recent premiere of season three of "Transformers Prime Beast Hunters," all from Hasbro Studios, and "Strawberry Shortcake's Berry Bitty Adventures," from American Greetings.

- For six consecutive quarters, The Hub demonstrates year-to-year growth in Total Day among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Persons 2+, and Households, and for five consecutive quarters, The Hub grows year-to-year among Adults 25-54 and Women 25-54.

- In Total Day for the first quarter of 2013, The Hub earns year-to-year time period delivery gains among Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Adults 25-54, Women 25-54, Persons 2+, and Households. (Details are below.)

- In Prime (Monday-Sunday, 8-11 p.m. ET) during the first quarter of 2013, The Hub continues year-to-year growth with Kids 2-11, Kids 6-11, Adults 18-49, Women 18-49, Adults 25-54, Women 25-54, Persons 2+, and Households. (Details are below.)

- For the month of March, The Hub demonstrates 15 consecutive months of year-to-year growth in Total Day among Kids 2-11, Kids 6-11, Women 18-49, Persons 2+, and Households. (Details are below.)

- In terms of co-viewing, The Hub is the most co-viewed children's network for the first quarter 2013 - a position it has held for seven consecutive quarters. (Details are below.)

First Quarter 2013 Details:

- In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+54%), Kids 6-11 (+59%), Adults 18-49 (+44%), Women 18-49 (+63%), Adults 25-54 (+38%), Women 25-54 (+56%), Persons 2+ (+48%) and Households (+39%).

- In Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+72%), Kids 6-11 (+38%), Adults 18-49 (+74%), Women 18-49 (+90%), Adults 25-54 (+67%), Women 25-54 (+73%), Persons 2+ (+67%) and Households (+57%).

Month of March Details:

- In Total Day, The Hub earned year-to-year time period delivery gains among Kids 2-11 (+65%), Kids 6-11 (+88%), Adults 18-49 (+42%), Women 18-49 (+63%), Adults 25-54 (+34%), Women 25-54 (+56%), Persons 2+ (+53%) and Households (+48%).

- In Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year time period delivery gains among Kids 2-11 (+108%), Kids 6-11 (+80%), Adults 18-49 (+95%), Women 18-49 (+130%), Adults 25-54 (+90%), Women 25-54 (+120%), Persons 2+ (+97%) and Households (+81%).

Co-Viewing Details:

- For the first quarter of 2013 and for seven consecutive quarters, The Hub was the most co-viewed children's network in Kids 2-11 watching with Adults 18-49. Thirty seven percent (37%) of The Hub's Kids 2-11 watched with an Adult 18-49, ahead of Disney Channel (20%), Nickelodeon (25%), Cartoon Network (22%), Disney XD (21%), Nicktoons (19%), TeenNick (14%), Nick at Nite (20%) and Adult Swim (22%).

(Source: The Nielsen Company, program based dayparts, most current, Nielsen months and quarters as noted, growth by delivery, co-viewing from NPower)

About The Hub Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [april 2013]  
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· LITTLEST PET SHOP (DFC)
· MY LITTLE PONY: FRIENDSHIP IS MAGIC (DFC)
· STRAWBERRY SHORTCAKE'S BERRY BITTY ADVENTURES (DFC)
· TRANSFORMERS: PRIME (HUB)




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