MILLIONS OF VIEWERS WATCHED THE PREMIERE OF "CELEBRATION OF GOSPEL 2013" AND THE SERIES PREMIERE OF "THE SHEARDS" ON BET
April 9, 2013 - BET continues to dominate gospel programming with Sunday night's telecasts of CELEBRATION OF GOSPEL and THE SHEARDS! According to the Nielsen Company, the 10:00 p.m.* series premiere of THE SHEARDS was viewed by 1.2 million viewers and garnered a 1.0 coverage rating. When combined with THE SHEARDS 11:00 p.m.* encore, the episode attracted nearly 2 million total viewers. THE SHEARDS is now the #1 Sunday cable reality series telecast in its 10:00 p.m.* time-slot this year among adult women 18+ and a top 3 Sunday cable reality series debut for 2013 among total viewers. Hosted by Steve Harvey, CELEBRATION OF GOSPEL 2013 was seen by 1.8 million viewers and garnered a 1.5 coverage rating. CELEBRATION OF GOSPEL remains the #1 gospel telecast on TV for 13 consecutive years.
Encore telecasts of CELEBRATION OF GOSPEL 2013 include:
· Thursday, April 11 at 10:00 p.m.*
· Saturday, April 13 at 8:00 p.m.*
· Wednesday, April 17 at 9:00 p.m.*
Beginning April 14, 2013, THE SHEARDS moves to its regular time slot of Sundays at 8:00 p.m.*
*All Times EST
Source: BET Corporate Research via Nielsen LIVE + SAME DAY "FAST NATIONALS" DATA
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.