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[04/09/13 - 08:48 AM]
"The Voice" Grows Week to Week in 18-49 Rating and Total Viewers Despite Last Night's Competition from CBS's NCAA Coverage
NBC spins the numbers for Monday, April 8.

[via press release from NBC]

Monday Results:

NBC was the top non-sports network Monday night among ABC, CBS, NBC and Fox with week to week gains for both "The Voice" and "Revolution" despite last night's NCAA competition.

* From 8-10:01 p.m. ET, "The Voice" (4.9 rating, 12 share in adults 18-49, 13.7 million viewers overall) grew week to week by 4 percent in 18-49 rating (to a 4.9 from a 4.7 in last week's official nationals, and up 7 percent vs. last week's 4.6 in these prelim fast-affil ratings) and up 3 percent in total viewers (13.673 million vs. 13.310 million), despite last night's competition from CBS's NCAA Basketball Finals. "The Voice" is the night's #1 non-sports telecast on ABC, CBS, NBC and Fox (excluding CBS's 8-9 p.m. programming, which is currently inflated by West Coast basketball).

* The 4.9 is "The Voice's" highest rating this cycle on either a Monday or a Tuesday and matches last fall's finale (4.9/13 on Tuesday, Dec. 18. 2012 from 9-11 p.m.) as the highest "Voice" on any night of the week since Monday, March 12, 2012.

* "The Voice" ranks #1 in the time period on ABC, CBS, NBC and Fox in adults 18-49 and other key measures. In 18-49, "The Voice" topped ABC's "Dancing With the Stars" by a margin of 145 percent (4.9 vs. 2.0). "The Voice" is up 11 percent versus the third Monday telecast of the prior cycle (4.4 on September 24, 2012) and up 23 percent versus the same night last year (4.0 on April 9, 2012).

* From 10:01-11 p.m. ET, "Revolution" (2.3/66 in adults 18-49, 6.3 million viewers overall) is up week to week by 5 percent in 18-49 rating (to a 2.3 from a 2.2), despite last night's competition from CBS's NCAA Basketball Finals. "Revolution" is currently the #2 non-sports show of the night on ABC, NBC and Fox (excluding CBS's 8-9 p.m. encores, which are subject to significant adjustment in official nationals). "Revolution" is up 44 percent versus NBC's average in the time period last season in 18-49 rating (2.3 vs. 1.6, L+SD non-sports) and up 24 percent in total viewers (6.317 million vs. 5.106 million).

* Note that "Revolution" has established itself as a highly time-shifted show, growing last week by 46 percent going from its next-day "live plus same day" rating (2.23) to its "live plus seven day" rating (3.25).

In Late-Night Metered Markets Monday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.6/6; CBS's "Late Show with David Letterman," 1.8/6 with an encore delayed by basketball; and ABC's "Jimmy Kimmel Live," 2.1/5.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/3; "Late Show," 0.7/5 with an encore delayed by basketball; and "Jimmy Kimmel Live," 0.6/3.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/5, delayed by basketball). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) tied "Late Late Show" (0.5/4, delayed by basketball).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."





  [april 2013]  
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· DANCING WITH THE STARS (ABC)
· REVOLUTION (NBC)
· VOICE, THE (NBC)





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