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[04/10/13 - 08:25 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for tuesday, april 9, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (6.882 million viewers, #3; adults 18-49: 2.4, #1) held onto the top spot on Tuesday thanks to a new "The Voice" (12.952 million viewers, #3; adults 18-49: 4.2, #1) followed by the two-hour series premiere of "Ready for Love" (3.847 million viewers, #10; adults 18-49: 1.6, #7).

CBS (12.834 million viewers, #1; adults 18-49: 2.2, #2) then was a competitive second place with originals from "NCIS" (16.671 million viewers, #1; adults 18-49: 2.6, #T2), "NCIS: Los Angeles" (13.939 million viewers, #2; adults 18-49: 2.6, #T2) and "Golden Boy" (7.893 million viewers, #6; adults 18-49: 1.5, #T8).

Next up was FOX (3.956 million viewers, #4; adults 18-49: 1.8, #3) with fresh installments of "Hell's Kitchen" (4.395 million viewers, #8; adults 18-49: 1.8, #6), "New Girl" (4.218 million viewers, #9; adults 18-49: 2.2, #4) and "The Mindy Project" (2.816 million viewers, #11; adults 18-49: 1.5, #T8).

Meanwhile, ABC (8.681 million viewers, #2; adults 18-49: 1.5, #4) offered up its mix of "Splash" (5.116 million viewers, #7; adults 18-49: 1.2, #11), "Dancing with the Stars" (11.815 million viewers, #4; adults 18-49: 1.9, #5) and "Body of Proof" (9.063 million viewers, #5; adults 18-49: 1.4, #10).

And finally, the return of "Hart of Dixie" (1.239 million viewers, #12; adults 18-49: 0.6, #12) plus a repeat of "America's Next Top Model" (0.673 million viewers, #13; adults 18-49: 0.3, #13) closed out the evening on The CW (0.956 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), "Dixie" delivered a 0.9 rating while "Model" posted a 0.4 rating.

Week-to-week changes (adults 18-49):
+15.38% - Golden Boy
+10.00% - New Girl (vs. 4/4/13)
+7.14% - The Mindy Project (vs. 4/4/13)
0.00% - NCIS: Los Angeles (vs. 3/26/13)
0.00% - Hart of Dixie (vs. 3/5/13)
-2.33% - The Voice
-5.26% - Hell's Kitchen
-6.67% - Body of Proof
-13.64% - Dancing with the Stars
-14.29% - Splash
-16.13% - NCIS (vs. 3/26/13)

Year-to-year changes (adults 18-49):
+100.00% - Hart of Dixie (vs. 90210 (Repeat))
+90.91% - The Voice (vs. The Biggest Loser 13)
+13.04% - NCIS: Los Angeles
-16.13% - NCIS
-16.67% - Golden Boy (vs. Unforgettable)
-17.39% - Dancing with the Stars
-18.52% - New Girl
-21.05% - The Mindy Project (vs. Raising Hope)
-25.00% - Splash (vs. Last Man Standing/Cougar Town)
-26.32% - Body of Proof
-33.33% - Hell's Kitchen (vs. Glee)
-39.62% - Ready for Love (vs. The Voice/Fashion Star)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.9/8; and ABC's "Jimmy Kimmel Live," 2.3/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/4; and "Jimmy Kimmel Live," 0.7/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/10/12):

NBC (6.73 million viewers, #3; adults 18-49: 2.5, #T1) and FOX (5.65 million viewers, #4; adults 18-49: 2.5, #T1) split the demo crown on Tuesday as the latter offered up the return of "Glee" (6.69 million viewers, #9; adults 18-49: 2.7, #T3) - nevertheless a season low - plus new episodes of "New Girl" (5.27 million viewers, #10; adults 18-49: 2.7, #T3) and "Raising Hope" (3.95 million viewers, #13; adults 18-49: 1.9, #T8).

The Peacock then served up new episodes of "The Biggest Loser 13" (6.69 million viewers, #8; adults 18-49: 2.2, #7), "The Voice" (8.87 million viewers, #6; adults 18-49: 3.5, #1) - a season high for NBC in the time slot - and "Fashion Star" (4.65 million viewers, #12; adults 18-49: 1.8, #T10) - which matched its season high.

Next up was CBS (13.20 million viewers, #1; adults 18-49: 2.4, #3) with its original mix of "NCIS" (17.31 million viewers, #1; adults 18-49: 3.1, #2) - a season low, "NCIS: Los Angeles" (12.80 million viewers, #3; adults 18-49: 2.3, #T5) - a series low - and "Unforgettable" (9.48 million viewers, #5; adults 18-49: 1.8, #T10) - likewise a series low.

Meanwhile, ABC (9.68 million viewers, #2; adults 18-49: 1.9, #4) went with its combination of "Last Man Standing" (6.72 million viewers, #7; adults 18-49: 1.7, #12) - its series low, "Cougar Town" (4.96 million viewers, #11; adults 18-49: 1.5, #13), "Dancing With the Stars" (13.02 million viewers, #2; adults 18-49: 2.3, #T5) - its lowest-rated results show ever - and the season finale of "Body of Proof" (10.17 million viewers, #4; adults 18-49: 1.9, #T8).

And finally, repeat of "90210" (0.76 million viewers, #15; adults 18-49: 0.3, #15) led into the penultimate week of "Ringer" (1.22 million viewers, #14; adults 18-49: 0.5, #14) on The CW (0.99 million viewers, #5; adults 18-49: 0.4, #5). In the netlet's target demo (women 18-34), "90210" delivered a 0.3 rating while "Ringer" posted a 0.6 rating.

Week-to-week changes (adults 18-49):
+25.00% - Ringer
+20.00% - Fashion Star
+18.75% - Raising Hope
+17.39% - New Girl
+10.00% - The Biggest Loser 13
+9.38% - The Voice
-5.00% - Body of Proof
-6.25% - Cougar Town (vs. 3/20/12)
-6.90% - Glee (vs. 2/21/12)
-8.82% - NCIS (vs. 3/27/12)
-10.00% - Unforgettable (vs. 3/27/12)
-10.53% - Last Man Standing (vs. 3/20/12)
-14.81% - Dancing With the Stars
-20.69% - NCIS: Los Angeles (vs. 3/27/12)

Year-to-year changes (adults 18-49):
+150.00% - Ringer (vs. Hellcats (Repeat))
+145.45% - New Girl (vs. Raising Hope (Repeat))
+111.11% - Raising Hope (vs. Traffic Light)
+92.86% - Glee (vs. Glee (Repeat))
+34.62% - The Voice (vs. The Biggest Loser)
+21.43% - Last Man Standing (vs. Jamie Oliver's Food Revolution)
+7.14% - Cougar Town (vs. Jamie Oliver's Food Revolution)
-10.00% - Fashion Star (vs. Parenthood)
-10.00% - Unforgettable (vs. The Good Wife)
-15.38% - The Biggest Loser 13
-18.42% - NCIS
-23.33% - Dancing With the Stars
-24.00% - Body of Proof
-30.30% - NCIS: Los Angeles

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.8/9; and "Jimmy Kimmel Live," 2.2/7.

In the 25 markets with Local People Meters, adult 18-49 results were: �The Tonight Show with Jay Leno,� 0.8/3; "Late Show," 0.6/3; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market household) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-4) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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