NICKELODEON WINS THE WEEK WITH KIDS AND TOTAL VIEWERS, CONTINUES RATINGS MOMENTUM UP 18% OVER 2012

SpongeBob SquarePants Ranks a Basic Cable's #1 Kids' Show with Total Viewers; Bubble Guppies Ranks as Basic Cable's Top Preschool Series

NEW YORK -April 24, 2013- Nickelodeon nabbed this week's (4/15/13-4/21/13) top spot in total day among both K2-11 and total viewers. Nick also continued this week to post year-over year gains, garnering among kids 2-11 a 2.6/854,000, up +18% and averaging 1.6 million total viewers, an increase of +13%.

SpongeBob SquarePants ranked as basic cable's number-one kids' program with total viewers (3.3 million) and Nick's top series with kids 2-11 (5.3/1.8 million) for the week. Additionally, Bubble Guppies was basic cable's top preschool program for the week, averaging a 6.2/826,000 K2-5, posting double-digit gains over last year (+13%).

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).