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[05/05/13 - 08:18 AM]
Kentucky Derby Overnight Rating on NBC Ties for Best in 21 Years
NBC spins the numbers for Saturday, May 4.

[via press release from NBC]

KENTUCKY DERBY OVERNIGHT RATING ON NBC TIES FOR BEST IN 21 YEARS

Race Portion up 16% and Pre-Race up 15% from 2012

Louisville Leads All Local Markets with a 43.7/69; up 38% from 2012

NEW YORK - May 5, 2013 - NBC Sports' coverage of Saturday's Kentucky Derby, won by Orb, drew a 10.4 overnight rating and a 23 share for the race portion (6-7 p.m. ET), up 16% from the 2012 Kentucky Derby, according to overnight data provided today by The Nielsen Company. The 10.4 overnight rating ties the 2010 race as the best for a Kentucky Derby in 21 years (10.9/29 in 1992).

Overnight Ratings Notes:

· The pre-race coverage on NBC (5-6 p.m. ET) drew a 6.2/15 overnight rating, up 15% from last year, tying 2010 as the best for the pre-race since 2007.

· Coverage from 4-4:30 p.m. ET received a 3.1/8, the best since NBC began 4 p.m. coverage in 2008;

· Coverage from 4:30-5 p.m. ET received a 4.1/10, also the best since NBC began coverage at 4:30 p.m. (in 2007).

NOTE: National ratings and viewership for the race portion will be available on Tuesday, May 7. National ratings for the early coverage will be available on Thursday, May 9.

KENTUCKY DERBY OVERNIGHTS (Race Portion)
YEAR OVERNIGHT NETWORK WINNING HORSE
2013 10.4/23 NBC Orb
2012 9.0/20 NBC I'll Have Another
2011 9.7/22 NBC Animal Kingdom
2010 10.4/23 NBC Super Saver
2009 10.2/22 NBC Mine That Bird
2008 9.5/21 NBC Big Brown
2007 9.8/21 NBC Street Sense
2006 8.9/20 NBC Barbaro
2005 10.0/23 NBC Giacomo
2004 10.1/22 NBC Smarty Jones
2003 8.9/20 NBC Funny Cide
2002 9.3/21 NBC War Emblem
2001 9.4/22 NBC Monarchos
2000 7.4/18 ABC Fusaichi Pegasus
1999 7.5/19 ABC Charismatic
1998 7.7/19 ABC Real Quiet
1997 8.8/20 ABC Silver Charm
1996 9.4/23 ABC Grindstone
1995 7.2/18 ABC Thunder Gulch
1994 8.2/21 ABC Go For Gin
1993 9.4/21 ABC Sea Hero
1992 10.9/29 ABC Lil E Tee

Louisville topped all metered markets with a 43.7/69. For the race portion, 47 of the 56 Nielsen metered markets showed ratings gains from last year.

TOP METERED MARKETS FOR 2013 KENTUCKY DERBY (Race Portion)
1. Louisville 43.7/69
2. Ft. Myers 19.7/37
3. Cincinnati 18.8/37
T4. Knoxville 18.4/31
T4. West Palm Beach 18.4/35
6. Buffalo 15.9/33
7. Oklahoma City 15.1/25
8. Columbus 14.8/31
9. Indianapolis 13.9/28
10. Nashville 13.2/22

PREAKNESS STAKES ON NBC SPORTS, MAY 18: In two weeks, Kentucky Derby winner Orb will take one more step to try to become the first horse to win the Triple Crown in 34 years, since Affirmed in 1978. NBC Sports Group coverage of The Preakness Stakes from Pimlico Racecourse in Baltimore, Md., begins Wednesday, May 15 at 3:30 p.m. ET and continues with the Preakness Stakes on Saturday, May 18.

PREAKNESS STAKES

Date Time Event Network

Wed., May 15

3:30 p.m. Preakness Draw NBCSN

Fri., May 17

3 p.m. Preakness Classics NBCSN

4 p.m. Black Eyed Susan Stakes NBCSN

Sat., May 18

2:30 p.m. Preakness Saturday NBCSN

4:30 p.m. Preakness Stakes NBC

6:30 p.m. Preakness Post-Race Show NBCSN





  [may 2013]  
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