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[05/06/13 - 08:39 AM]
ABC's Sunday Dramas Grow in Adults 18-49
ABC spins the numbers for Sunday, May 5.

[via press release from ABC]

ABC's Sunday Dramas Grow in Adults 18-49

ABC gained 7% on Sunday in Adults 18-49 from the previous week, delivering a 6-week high on the night - since 3/24/13.

ABC's America's Funniest Home Videos took second in the 7 o'clock hour in Adults 18-49, while ranking #1 with Women 18-49, Teens 12-17 and Kids 2-11.

Spiking over its Adult 18-49 lead-in (+47%) at 8pm and growing week to week (+10%) against the season finale of Amazing Race XXII, ABC's Once Upon a Time tied for #1 in its time period. Once Upon a Time marked its most-watched telecast in 7 weeks and posted its highest Adult 18-49 number in 6 weeks - since 3/17/13 and 3/24/13, respectively.

From 9-10pm, Revenge increased 6% over the prior week and outdelivered the first hour of NBC's 2-hour Celebrity Apprentice by a strong 38% in Adults 18-49. ABC sophomore drama was up for its 2nd straight original in Adults 18-49 to equal a 2-month high - since 3/10/13.

During the 10pm hour, ABC's Red Widow surged 29% week to week in Adults 18-49.

Quick Take for Sunday, May 5, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC is Up to its Highest-Rated Sunday in 6 Weeks Among Adults 18-49

ABC's "America's Funniest Home Videos" Leads with Women 18-49, Teens and Kids

Surging Over its Lead-in to No. 1 in its Slot in Adults 18-49, "Once Upon a Time" Marks its Most-Watched Telecast in 7 Weeks and a 6-Week High in Adults 18-49

Up for its 2nd Straight Original, "Revenge" Equals a 2-Month Adult 18-49 High

ABC's "Red Widow" Grows 29% in its Season Finale Among Adults 18-49

Sunday Night (7:00-11:00 p.m.)

ABC gained 7% on Sunday in Adults 18-49 (1.6/5 vs. 1.5/4) from the previous week, delivering a 6-week high on the night - since 3/24/13.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" took second in the 7 o'clock hour in Adults 18-49 (1.5/5), while ranking No. 1 with Women 18-49, Teens 12-17 and Kids 2-11.

"Once Upon a Time" (8:00-9:00 p.m.)

Spiking over its Adult 18-49 lead-in (+47%) at 8:00 p.m. and growing week to week (+10%) against the season finale of "Amazing Race XXII," ABC's "Once Upon a Time" tied for No. 1 in its time period (2.2/6). In addition, the ABC drama continued to rank as the most social broadcast series on Sunday night (27,358 tweets).

· "Once Upon a Time" marked its most-watched telecast (7.4 million) in 7 weeks and posted its highest Adult 18-49 number in 6 weeks - since 3/17/13 and 3/24/13, respectively.

"Revenge" (9:00-10:00 p.m.)

From 9:00-10:00 p.m. opposite the second hour of the "Amazing Race" finale, "Revenge" increased 6% over the prior week and outdelivered the first hour of NBC's 2-hour "Celebrity Apprentice" by a strong 38% in Adults 18-49 (1.8/5 vs. 1.3/3).

· The ABC sophomore drama was up for its 2nd straight original in Adults 18-49 to equal a 2-month high - since 3/10/13.

"Red Widow" (10:00-11:00 p.m.)

During the 10:00 p.m. hour, ABC's season finale of "Red Widow" surged 29% week to week in Adults 18-49 (0.9/2 vs. 0.7/2).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 05/05/13.





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· AMAZING RACE, THE (CBS)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· APPRENTICE, THE (NBC)
· ONCE UPON A TIME (ABC)
· RED WIDOW (ABC)
· REVENGE (ABC)





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