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[05/09/13 - 11:07 AM]
Jay Leno Delivers Dominant Wins Over "Late Show" and "Kimmel" for the Week of April 29-May 3
NBC spins the late-night numbers for the week of April 29-May 3.

[via press release from NBC]

JAY LENO DELIVERS DOMINANT WINS OVER "LATE SHOW" AND "KIMMEL" FOR THE WEEK OF APRIL 29-MAY 3

'Tonight' Generates Bigger Audiences Than 'Late Show' and 'Kimmel' in Every Key Ratings Measure, With Jay's Second-Biggest 18-49 Audience in Three Months

Jimmy Fallon Out-Delivers 'Late Late Show' in Every Key Category - Adults, Men and Women 18-34, 18-49 and 25-54, Plus Total Viewers

'Tonight' Has Topped 'Late Show' for 24 Weeks in a Row in 18-49 Viewers and Beaten 'Kimmel' for 15 of 17 Weeks

'Late Night' Has Out-Delivered 'Late Late Show' in 18-49 Viewers for 26 of 28 Weeks and 'Nightline' Head to Head for 17 of 17 Weeks

UNIVERSAL CITY, Calif. - May 9, 2013 - NBC's "The Tonight Show with Jay Leno" has delivered dominant victories versus CBS's "Late Show with David Letterman" and ABC's "Jimmy Kimmel Live" for the week of April 29-May 3, generating bigger audiences than both rival shows in all key ratings categories -- adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jay generated his second-biggest weeklong 18-49 audience in three months (1.039 million adults 18-49, biggest since April 8-12 and second-biggest since January 28-February 1). Note that "Kimmel" was an encore or Friday.

The "Tonight" margin of victory over "Late Show" is 36 percent in 18-49 viewers (1.039 million vs. 766,000), Jay's biggest advantage in the 19 weeks since December 17-21, the week of the "Voice" finale. Versus "Kimmel," "Tonight" prevailed by 27 percent in viewers 18-49 (1.039 million vs. 820,000), Jay's biggest margin in three weeks.

At 12:35 a.m. ET, "Late Night with Jimmy Fallon" attracted bigger audiences than CBS's "Late Late Show with Craig Ferguson" and ABC's "Nightline" in 18-49 and total viewers, while beating "Late Late Show" in all key categories. "Late Night" topped "Late Late Show" in viewers 18-49 by a 22 percent margin (596,000 vs. 488,000) and head-to-head versus "Nightline" from 12:30-1 a.m. ET, Jimmy generated a 26 percent advantage (645,000 vs. 512,000).

Jay has now accumulated bigger 18-49 audiences than "Late Show" for the last 24 weeks in a row and topped "Kimmel" for 15 of their 17 head-to-head weeks. In total viewers, Jay has out-delivered "Late Show" for 28 weeks in a row and "Kimmel" for 17 of 17 weeks.

Jimmy Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 29 of the last 30 weeks and prevailed in total viewers for 26 of the last 28 weeks. Versus "Nightline" in their head-to-head half-hour, Jimmy has out-delivered the ABC series for 17 weeks in a row in viewers 18-49 and 12 of the last 14 weeks in total viewers.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 29-May 3. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.6/3
ABC "Kimmel," 0.6/3*
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2*

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.4 million viewers
CBS "Late Show," 2.8 million viewers
ABC "Kimmel," 2.5 million viewers*
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.6 million viewers
CBS "Late Late Show," 1.4 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers*

* Friday's "Last Call" and "Kimmel" were encores.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.5 million viewers
CBS "Late Show," 3.1 million viewers
ABC "Kimmel," 2.6 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 29-MAY 3

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6
TBS, 11 p.m.-midnight, "Conan," 0.4
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.3 million
TBS, 11 p.m.-midnight, "Conan," 0.8 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million
Adult Swim, 12:30-1:30 a.m. ET, 1.3 million





  [may 2013]  
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